12 Apr Adobe Design Achievement Awards Strive to Prepare Students for the Real World
Adobe’s annual contest of student work, the Adobe Design Achievement Awards, is in full swing, with students entering to meet the June 19 deadline. Adobe partners with ico-D, the International Association of Design, in producing a unique competition that strives to assist registrants in navigating the transition from student to full professional. A full slate of benefits and prizes reinforces the educational aspect of the competition:
- All registrants are eligible to be chosen for a mentorship with a creative professional, and are subscribed to tips emails from 99U, as well as the 99U Quarterly print magazine.
- Semifinalists are also invited to join the online ADAA community, attend for free an Adobe Career Bootcamp, have their entries appear in the ADAA live gallery, and can display ADAA online badge on their LinkedIn and Facebook pages.
- Finalists additionally receive comments on their work from the judges, are invited to partnered events with local design firms, will be nominated for three years for an Adobe Creative Residency, receive a one-year subscription (or extension) to Adobe Creative Cloud, and have their work appear permanently in the ADAA Showcase.
- Winners have their expenses (travel, hotel, and conference pass) paid for a trip to San Diego to attend Adobe MAX: The Creativity Conference, and receive a trophy.
The ico-D Mentorship Program is uniquely geared to assisting students in bridging the career gap. Mentors select students from all ADAA entrants for either a portfolio review or a mentorship. The mentorship is described as a 5-5-5 – five virtual meetings (online or by telephone), over five months, devised to address five predetermined goals that will either improve the student’s design skills, or assist the student in launching a career. Since mentors are pulled from ico-D and Adobe’s global networks, they represent a broad range of professional activity and locations.
Students are encouraged to enter up to three examples of existing work in different categories, from fine art, to commercial, to social impact. (That last category reflects ico-D and the design community’s concern with sustainability, and encompasses work created for social or environmental causes.) Entrants must be older than 18, and must be enrolled in an accredited institution of higher education. To accommodate larger scale projects, such as video work, groups may also submit entries, so long as one individual is listed as the team leader. (The competitions rules are posted online.)
While the final submission deadline is June 19, early bird semifinalists will be announced on May 24. Final semifinalists will be announced on July 18, with finalists and category winners projected to be announced in August and September.