Attendees will learn how to interpret their business finances, identify gaps in their financial systems, and use their numbers to make more confident decisions about pricing, spending, profitability, and growth.
Creative businesses face a unique challenge: the work that generates revenue often gets the most attention, while the financial infrastructure supporting it gets pushed aside.
A designer may have a full calendar but very little cash available. An illustrator may have several profitable projects but no clear picture of which clients generate the best return. A studio owner may increase sales without realizing that expenses
are growing faster than revenue.
This webinar explores the space between making money and building a financially sustainable business.
Presenter:
Ayanna Jones
Founder of SolarPencil | Financial Systems & Business Operations Consultant
Ayanna Jones believes that creativity and good business should go hand in hand. With more than a decade of experience in accounting, operations, human resources, and project management, Ayanna helps creative entrepreneurs build the financial and operational
foundations they need to run successful, sustainable businesses.But her connection to the creative community goes beyond her professional experience.
A longtime art supporter and collector, Ayanna has spent more than a decade building relationships with artists and supporting the work they create. She understands that behind every creative business is a person balancing their passion, livelihood,
clients, and the many responsibilities that come with running a business.
Through her company, SolarPencil, Ayanna brings a practical, thoughtful approach to bookkeeping, financial systems, and business operations. She enjoys helping business owners untangle complicated processes, organize their finances, and create systems
that make running a business easier and more rewarding.
Her philosophy is simple: artists and creative entrepreneurs should have the freedom to focus on what they do best, without feeling overwhelmed by the business behind it. Whether she’s helping a business understand its numbers, improve its workflows,
or build a better foundation for growth, Ayanna’s goal is always the same: to make the business side of creativity a little less complicated.
Because making great work is only part of building a great business.