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Start – Run – Grow Your Design Business

Presented By: Lara Kisielewska.

Originally aired in September, 2015.
Start – Run – Grow Your Design Business is a three part webinar series. View a single webinar or purchase all three.

Member Price: $0

Non-Member Price:

Members – Access the webinar for FREE – as a benefit of membership. Log in to Member Central and add the teleclass to your shopping cart. You’ll be charged $0, and you’ll receive a link to the audio file and the teleclass transcript.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

Start – Run – Grow Your Design Business
Webinar Series

We’ve expanded our popular webinar on starting your own design firm to be a three part series, so that we can delve into the details of how to start, run, and grow your own design business. Lara Kisielewska, founder of Optimum Design & Consulting, brings her 20+ years of experience to bear.

Part One:

Start your Design Business

You know you want to be your own boss, but how do you get started with your own design firm? This webinar covers the planning and strategizing you need to do to realize the vision you have for your design firm, from developing your plan, to following through with practical steps you need to take.

  • Drafting your business plan.
  • Calculating the rates you need to charge.
  • Getting funding and maintaining cash flow.
  • Developing your key business relationships.
  • Setting up your business.

Part Two:

Run your Design Business

Now that you have your business set up, how do get get the jobs – and fees – coming in?  We’ll go over the nitty-gritty of how to negotiate with clients, estimate on projects, and protect yourself with a decent contract. We’ll also cover what to do when client is unhappy, and how to best resolve a difficult situation.

  • Meeting and negotiating with potential clients.
  • Estimating on projects.
  • Constructing a good design contract.
  • Payment scenarios.
  • What to do when something goes wrong.

Part Three:

Grow your Design Business

Your design firm is up and running; how do you take it to the next level? This webinar covers developing your marketing plan, learning how to network, and figuring out the best ways to market your business.  We also cover how to grow your business –  through collaborative partnerships with other companies, by keeping your clients coming back, and by hiring the staff you need to make that happen.

  • Developing a marketing plan.
  • Networking: standing out in a crowd.
  • Setting up strategic alliances.
  • Keeping your clients coming back.
  • Staff: hiring and keeping employees.

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.