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When branding is done right, it makes a huge difference in how a company connects with its audience, how successful a company can become, and how much it can grow.
In this webinar, you’ll learn the various elements of a brand, explore some of the do’s and don’t’s, and share some great examples, as well as some useful resources.
This webinar originally aired on June 29, 2022
Member Price: $0
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About our presenters:
Todd is a graphic designer and design educator. A Graphic Artists Guild member for over 12 years, he has served on the National Board’s Executive Committee as well as the Advocacy, Communications, and Education Committees. Todd is also a member of AIGA, and is the Education Director for the AIGA-CT chapter.
Todd earned a Bachelor of Arts degree with a concentration in Graphic Design from Westfield State University and has worked in graphic design and marketing since 1989. He is currently the Art Director at Westfield, after teaching various graphic design classes at the University for over a decade.
Todd is truly passionate about graphic design, wholly believing in the power of design to communicate and shape brands and in its ability to inform and educate the masses. He has won numerous local, regional, and national awards for his innovative and inspiring design work, as well as having his designs published in several books in the course of his career.
Nikita Prokhorov is an award-winning lettering artist, graphic designer, and design teacher residing in NYC. With a strong focus on typography, Nikita has worked for a variety of clients, ranging from small independent businesses to Fortune 500 companies. He has conducted workshops for several universities, AIGA, and Typism Conference, as well as being a featured keynote speaker for the latter. He is an ambigram expert who has written a book about ambigrams, and his design work has been featured in multiple books and has been honored with several industry awards. When Nikita isn’t designing or drawing letters, he is writing original puns, reading, traveling, jumping out of planes, scuba diving, playing tennis, and most likely listening to AC/DC.
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