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Graphic Artists Guild

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The Pricing Game: How to Price Your Projects

Presented By: Rebecca Blake.

Originally aired in September 2012.

Learn how what other designers and illustrators are charging, and how you can defend your pricing decisions in this webinar featuring the real pricing strategies of working graphic artists.

Guild members: Log into Member Central to view this webinar.


Member Price: $0

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

Ever feel like you’ve underbilled? Of course you have! This workshop is designed to help you learn how what other working artists are charging, and how you can defend your pricing decisions. You’ll be given the specs for a variety of real-world design and illustration projects – exactly the type of information you would gather before bidding on a job. You’ll then be able to “bid” on the job, or submit the fee you would charge. The actual estimated fee is finally revealed, as well as the artist’s reasoning on how the price was derived.
Leighton Hubbell & Josh Korwin joined us to talk about their projects.

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.