The 2017 Pricing Game – An Interactive Webinar for Designers

Introduction:

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

We’ll be showing three great design projects:  a logo design, a high-end brochure, and a brand refresh and label design. Ever wonder how to price these kinds of projects when speaking to a new (or prospective) client? This workshop is designed to give you insight on how our designers estimated their pricing for each project.

Here’s how it works: 

You’ll receive in advance the specs for each project – all the information you would gather before bidding on a job. During the webinar, you’ll be able  “bid” on each project, and see what the other attendees would bid. We’ll have a discussion about the attendees’ bids,  then reveal the actual estimated price the designer submitted.  Finally, we discuss the actual invoiced fee, and why the invoiced price may have changed (or not!) from the estimated fee.
Todd and Jonni will share their insights on how they figure out their pricing, speak with their clients, and successfully negotiate a fair price.

About the Presenter:

Rebecca Blake has 20 years of experience as Design Director at Optimum Design & Consulting, a small design firm in New York City specializing in print, identity, and web projects for small- to medium-sized clients. She has been active with the Graphic Artists Guild for almost as long, and has produced the Pricing Game both as a live event and as a webinar. She is also active with ico-D, where she represents the Guild’s positions on spec work and fair business practices for graphic artists.