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Starting Your Own Communication Design Firm: Part 2

Presented By: Lara Kisielewska, Founder, Optimum Design & Consulting.

Originally aired in August 2012.

Keeping your design business humming: Client relations, essential paperwork, marketing plans, and networking basics.

Guild members: Log into Member Central to view this webinar.


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Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

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More About This Webinar or Presenter

Lara J. Kisielewska, former New York Chapter President of the Graphic Artists Guild and author of this popular white paper on building a design business, continues her webinar series. Part 2 covers how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship:

  •  setting your prices
  •  formulating an estimate
  • contracts and sign-offs
  • developing a marketing plan
  • networking basics

If you want a crash course in launching your communications design business, or if you’ve been running your own firm but would like to compare expertise and experience with another design firm owner, don’t miss this webinar series. Register here.

About the Presenter:

Lara Kisielewska founded Optimum Design & Consulting in 1992 after completing a BS in Graphic Communications Management and Technology at New York University and working toward a masters’ degree in Magazine Publication Management from NYU’s School of Continuing and Professional Studies. Lara co-founded Linux Magazine in 1999 and VoIP Magazine in 2004, and her communications experience in technology spurred Lara to start a second business, Xand Marketing, in 2005. Lara is a past President of the NY Chapter of the Graphic Artists Guild (2000–2004) and the NYC Chapter of the National Association of Women Business Owners (2004–2005). She has been National Guild Secretary since 2005.


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