Contact Us

Graphic Artists Guild

2248 Broadway #1341
New York, NY 10024

Tel: (212) 791-3400

Skillful Communication with Clients

Presented By: Marcia Hoeck.

Originally aired in October 2012.

Strategies for you to step up and take a leadership role in client communications, and start client relationships out on the right foot.

Guild members: Log into Member Central to view this webinar.


Member Price: $0

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Many times, clients are looking for you to step up and take a leadership role, and prove that your service – and your expertise – can truly help their business. You’ll learn how to take on this leadership role as Marcia Hoeck helps you start client relationships out on the right foot.

In this session you will learn:

  • How to start client relationships on the right foot
  • How to set the tone of conversations
  • How to be a valued resource without being a doormat
  • How to reframe existing client relationships to put yourself in a position of strength
  • How to rescue situations and conversations that aren’t going in your favor
  • How to discuss tough issues like a pro

About Marcia Hoeck

For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, Marcia Hoeck lived what she now teaches. Like many creative business owners, Marcia found the business aspects of her work to be troublesome. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable workload, and a business with great flexibility.

Because people often “picked her brain” about how she was able to create a sturdy, profitable business that ran so smoothly and lasted so long, Marcia decided to turn her attention to helping make business easy for other creative business owners through coaching and consulting. She sold the assets of her marketing communications firm in 2009, and often speaks in person and on teleclasses and webinars on business-building topics.


Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.