Member Price: $0
Non-Member Price:
Guild Info
Contact Us
Graphic Artists Guild
2248 Broadway #1341
New York, NY 10024
Tel: (212) 791-3400
Presented By: Helena Escalante.
Originally aired in February 2016.
Based on the concepts of the bestselling book Made to Stick, this presentation explains how you can apply to your business the 6 principles that make ideas and messages memorable vs. those that are easily forgotten. Learn why some stories went “viral” even before the Internet & how to make your business messages stay in your customers’ minds for a long time!
Guild members: Log into Member Central to view this webinar.
Member Price: $0
Non-Member Price:
$35.00
Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.
Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?
Based on the concepts of the bestselling book Made to Stick, this presentation explains how you can apply to your business the six principles that make ideas and messages resonate and be memorable vs. those that are easily forgotten. You will learn why some stories went “viral” even before the Internet existed, and how you can make your business ideas, messages and stories stand out from the rest.
Once you follow these six principles in your messaging, you’ll ensure that your business will stay in your customers mind for a long time!
Helena Escalante is a professional marketing and translations entrepreneur (helenaescalante.com). With 20 years of international experience, Helena and her team help companies establish successful marketing strategies, and increase their outreach in over 100 languages.
The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at sales@graphicartistsguild.org in advance to license use of Webinars for teaching.
Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.
Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.