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Presented By: Tom Fishburne, Marketoon Studios.
Originally aired in March 2013.
Cartoons and case studies parodying innovation pitfalls and showing how to foster creativity and avoid mediocrity.
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Tom Fishburne, Marketoonist and founder of Marketoon Studios, parodies innovation pitfalls and showcases how to foster creativity, avoid mediocrity, and create more remarkable products. Geek Squad described advertising as a “tax for unremarkable thinking.” The creative process shouldn’t end after the brainstorm, yet ideas often suffer a thousand cuts in the process of bringing them to life. With cartoons and case studies, including his time at Method Products, Tom will talk about how to overcome idea killers to create killer ideas.
Tom has also be exploring how he discovered a way to make a living as a cartoonist.
Tom Fishburne started drawing cartoons on the backs of Harvard Business School cases. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times.
He is the Founder and CEO of Marketoon Studios http://www.marketoonstudios.com/, a content marketing studio that helps businesses such as Unilever, O2, Kronos, Baynote, Rocketfuel, and the Wall Street Journal reach their audiences with cartoons. He is also a frequent keynote speaker on innovation, marketing, and creativity and The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500.
He is also VP at Method Products, named “the 16th most innovative company in the world” by Fast Company. Over five years with Method, Tom launched new products, led marketing, and started the European business from scratch. He has led brands at Nestle and General Mills, developed web sites for interactive agency iXL, and helped launch the first English-language magazine in Prague.
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