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Graphic Artists Guild

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Marketing Up: Finding Clients with Real Budgets


Presented by Ilise Benun.

Originally aired in 2008.

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Learn to take control of your business by becoming a Marketing Machine

Ask a creative how they get their clients and most will say, “Through word of mouth.” But word of mouth doesn’t always bring the clients you want. You know, the ones with budgets to afford your services. The alternative to word of mouth is a Marketing Machine: a structured campaign through which you actively pursue the prospects of your choosing with the most effective, and least expensive, marketing tools.

Program Highlights:

  • How to research (and where to find) the right prospects
  • How to choose the right prospects
  • How to reach out to the right prospects