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Logos & Trademarks & Fonts, Oh My! Legal Rights Behind a Brand

With Michelle Berdinis

Wednesday, July 17 2019
1 PM CT, 12 PM MT, 11 AM PT

Join us for our July webinar as attorney Michelle Berdinis guides us through the intellectual property jungle. Michelle will cover key concepts, some of which you may be familiar with, some not. What does the story of a brand mean and why is it important to you? Logos, fonts, and taglines are critical elements in communicating the story of a brand but what are the legal rights behind those elements and how are they protected?

Guild Member Registration

Guild members: to attend the webinar for FREE, email with your name, membership number, and the webinar name.

Member price:


Email us to register.

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership. Email us with your name, membership number, and the webinar title to register. You can also log in to Member Central and add the webinar to your shopping cart – you’ll be charged $0. The webinar link will be sent to members the day before the webinar.

Non-Members – Can join the live webinar at the “Early Bird” price of $30 through one week before the webinar. After then the price is $45. Add the webinar to your shopping cart to receive the webinar link the day before the webinar.

Members can attend our live webinars, or access our entire webinar and teleclass archive for free. Won’t you consider joining today?

More About This Webinar

In this webinar, you’ll learn:

· How to spot the hidden intellectual property in a branding package.
· When logos, fonts, and taglines are worth protecting and when they’re not.
· About the totally cool trend of non-traditional sensory trademarks.

We’ll round out the seminar with some quick tips:

· What’s the difference ® and TM and SM and when and how should you use them?
· What kinds of trademarks have strong legal rights?
· What kinds of trademarks will get you into trouble?

About Michelle

Michele Berdinis has over 20 years of experience practicing intellectual property law. She’s doing what she can to drag the legal profession into the 21st century. In 2015, she launched Beeline Legal, a web-based expert system that delivers legal services to help clients protect the trademarks they love at a price they can afford.

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.