Contact Us

Graphic Artists Guild

2248 Broadway #1341
New York, NY 10024

Tel: (212) 791-3400

Logos & Trademarks & Fonts, Oh My! Legal Rights Behind a Brand

With Michele Berdinis
Originally aired on Wednesday, July 17, 2019

In this webinar, Michele covers key concepts, some of which you may be familiar with, some not. What does the story of a brand mean and why is it important to you? Logos, fonts, and taglines are critical elements in communicating the story of a brand but what are the legal rights behind those elements and how are they protected?

Guild members: Log into Member Central to view this webinar.

Member Price: $0

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

In this webinar, you’ll learn:

· How to spot the hidden intellectual property in a branding package.
· When logos, fonts, and taglines are worth protecting and when they’re not.
· About the totally cool trend of non-traditional sensory trademarks.

We’ll round out the seminar with some quick tips:

· What’s the difference ® and TM and SM and when and how should you use them?
· What kinds of trademarks have strong legal rights?
· What kinds of trademarks will get you into trouble?

About Michele

Michele Berdinis has over 20 years of experience practicing intellectual property law. She’s doing what she can to drag the legal profession into the 21st century. In 2015, she launched Beeline Legal, a web-based expert system that delivers legal services to help clients protect the trademarks they love at a price they can afford.

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.