The Critical Path to Client Conversion

You’ll leave knowing what the best clients really want, how to spot them in any industry, and how to meet them where they are, how to ensure your messaging is what your prospects want to hear and need to know and doesn’t come off as boring, smarmy, or overly technical.

How to map the journey for a potential client so you don’t miss any key steps as you move them into a paid engagement.

The Critical Path to Client Conversion

You didn’t get into business for yourself to spend your precious time and energy working for clients who are less than ideal. You know—the ones who question your pricing, habitually miss deadlines for getting you project info, and expect a lot more than you’d agreed to in your SOW. Really great clients were once promising prospects who were once a lead that came to you through referral or your own marketing efforts. The question is: How to get more of these right-fit people and more consistently? This workshop will walk you through the steps for client attraction that offer a tried-and-true path no matter your industry, preferred marketing channel, or size of business.

You’ll leave knowing:

• What the best clients really want, how to spot them in any industry, and how to meet them where they are
• How to ensure your messaging is what your prospects want to hear and need to know and doesn’t come off as boring, smarmy, or overly technical
• How to map the journey for a potential client so you don’t miss any key steps as you move them into a paid engagement
• 3 simple systems that will improve your credibility, trust, and leadership with high-value clients even if you’re new in your business
• The metrics matter the most so you can set realistic goals for conversion and revenue and budget your marketing resources accordingly
• Methods for tracking your efforts, building in accountability, and where you can automate tasks to free up more time

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Join Lisa to learn how to find the right clients for your business!