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Designing for Social Value: Following Your Heart to Commercial Success

Presented by Presenter: Doug Powell, National President, AIGA.

Originally aired in September 2012.

Doug Powell describes how he used intelligent design to develop tools that assist children in managing diabetes.

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More About This Webinar or Presenter

The company he and his wife developed to promote these products was bought by Johnson & Johnson, extending their reach globally. Doug was driven by his desire to help his daughter combat Type 1 diabetes—truly a case of following his heart to commercial success.

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