Piero Salardi

ABOUT THIS ARTIST

Piero Salardi, Creativity - imagination - sound - and - color™

I’m a multidisciplinary freelance graphic designer with a solid background in branding, packaging and corporate identity. Driven by my clients’ passions and dreams, I bring their visions to life - merging their stories with creative imagination. I focus on the qualities that make them who they are, and the results are unique and captivating designs.

My goal is to support, translate, and implement ideas by creating exclusive and memorable designs reflecting the core value of every project.

The majestic power of nature, one of the signatures of my work. My work always features some natural elements - whether colors, postures, shapes or geometry. As such, I incorporate the Fibonacci sequence into projects.

I started experimenting with the Fibonacci sequence to imitate the harmony of nature in the mid-2000s. The idea is to apply an invisible grid line and series to any area - graphic elements, shapes, images or copy - so they may coexist harmoniously. In this grid, every number is the sum total of the two numbers that precedes it (for example 1, 1, 2, 3, 5, 8). This sequence named after an Italian mathematician, the Fibonacci Sequence, may be found throughout nature.

Following this grid allows multiple elements in any given design to come together in perfect balance, a vision of appealing rhythms and harmonies. The Fibonacci sequence is typically used in concert with the golden ratio, a closely-related principle also stemming from math.

My clients proudly share my values as contributors to society and the human condition.
These are individuals, businesses, communities… and even nations.

I’m a global citizen with clients around the world.

[Available for remote work] @email me to reserve your spot and bring your visions to life!