REGIONAL CALENDAR

Presenters: Ed Shems and Justin Perricone
March 18, 2020
2pm ET / 1 pm CT / 12pm MT / 11am PT

Money on the Table: Pricing Work as a Freelancer

There’s no end to the topic of how to price your creative work. Hours? Effort? Internet calculators? Ed Shems and Justin Perricone will give you a completely new way to think about pricing while keeping your dignity and without leaving money on the table.

The presentation will go beyond the usual thinking into uncharted territory where you will get a more far-reaching concept of what your work is actually worth, and how to talk to your clients so they will understand the value of that work.

To help you become a successful freelancer, you’ll learn:

• How to understand and CONVEY the value of your work (and price it accordingly)
• When and how to start the money conversation with clients (including simple ways to start without it feeling awkward!)
• How not to be afraid to ask for what you’re worth
• How to make yourself stand out among an ever-growing field of talented creatives (including an illuminating look at those $5 logo mills)

Join us if you’re an illustrator, commercial artist, photographer, graphic designer, and more.

About Our Presenters

Justin Perricone is UX Strategist at Image Conscious Studios, a brand-focused web design studio in Boston. He uses research and design to understand both the client’s business needs as well as those of their users to create a user experience that aligns business goals with best practices in modern user-centered design.

He is formerly Adjunct Professor of Typography at The New England School of Art and Design at Suffolk University and has presented talks on freelancing, typography, and printing at Massachusetts College of Art and Design, RISD, AIGA Boston, School of the Museum of Fine Arts, and for the Graphic Artists Guild.

Ed Shems is an illustrator and graphic designer. A graduate of RISD, he has been a freelancer for more than 20 years, working primarily for book and magazine publishing, and the education market.

Ed has been a member of the Graphic Artists Guild for over 20 years, and he is also the Special Guests Coordinator for the Massachusetts Independent Comics Expo (MICE).

In 2014, Ed testified before members of the Judiciary Committee of the House of Representatives in a hearing alongside the publishing industry on behalf of the Graphic Artists Guild, The Copyright Alliance and all visual artists concerning changes to the First Sale Doctrine.

Ed thinks about the business of freelancing a lot. A LOT a lot.