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Graphic Artists Guild

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Remembering Mandela: The Mandela Poster Project

In recognition of the passing of Nelson Mandela, we’re revisiting the Mandela Poster Project, and Icograda-endorsed initiative which took place this summer. The project was initiated by South African designers Jacques Lange and Mohammed Jogie. It sought to celebrate Mandela’s 95th birthday by soliciting poster submissions from the global design community. From the outpouring of 700 submissions from 70 countries, 95 posters were selected for exhibition. With the contributors’ permission, limited editions of some posters were printed and sold, with proceeds going to Nelson Mandela Children’s Hospital Trust. The funds will assist in the estblishment of a dedicated children’s hospital in Johannesberg – Africa’s third, and a final wish of Nelson Mandela’s.

The poster project submissions highlight Mandela’s influence and impact globally. Many of the designs reference his distinctive features and Africa, combing the shape of the continent with portraits of Mandela, and using the South African national colors. But many designs also incorporate the designer’s native cultural references, incorporating patterns, imagery, and typography unique to that individual’s culture. The overall effect reinforces the universality of Mandela’s message of empowerment, justice, and ultimately, harmony.

More about the Mandela Poster Project can be viewed at Mohammed Jogie’s presentation to TEDxSoweto.

Below: Poster designed by Canadian designer Robert L. Peters. Poster © Nelson Mandela Children’s Hospital Trust.

Mandela Poster Project design by Robert L. Peters


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