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The 2017 Pricing Game – An Interactive Webinar for Designers

Presented By: Rebecca Blake.

Originally aired in July, 2017.

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

Guild members: Log into Member Central to view the webinar link below:

 

 

Member Price: $0

Non-Member Price:

$35.00

Members – Access the webinar for FREE – as a benefit of membership – by logging in to Member Central to reveal the webinar link.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar

Introduction:

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

We’ll be showing three great design projects:  a logo design, a high-end brochure, and a brand refresh and label design. Ever wonder how to price these kinds of projects when speaking to a new (or prospective) client? This workshop is designed to give you insight on how our designers estimated their pricing for each project.

Here’s how it works: 

You’ll receive in advance the specs for each project – all the information you would gather before bidding on a job. During the webinar, you’ll be able  “bid” on each project, and see what the other attendees would bid. We’ll have a discussion about the attendees’ bids,  then reveal the actual estimated price the designer submitted.  Finally, we discuss the actual invoiced fee, and why the invoiced price may have changed (or not!) from the estimated fee.
Todd and Jonni will share their insights on how they figure out their pricing, speak with their clients, and successfully negotiate a fair price.

About the Presenter:

Rebecca Blake has 20 years of experience as Design Director at Optimum Design & Consulting, a small design firm in New York City specializing in print, identity, and web projects for small- to medium-sized clients. She has been active with the Graphic Artists Guild for almost as long, and has produced the Pricing Game both as a live event and as a webinar. She is also active with ico-D, where she represents the Guild’s positions on spec work and fair business practices for graphic artists.

 

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at sales@graphicartistsguild.org in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.

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