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Protecting and Monetizing Your Intellectual Property by Design

Presenters: Seth Kaplowitz and Deborah Adler

This webinar originally aired on August 19, 2020

Approximately 1 hour plus Q&A.

About this webinar

How do I stop someone from stealing my ideas? Do I need permission to incorporate this image into my work? What exactly is a trademark?  Who actually owns my designs?

Join Seth Kaplowitz, managing partner of Kaplowitz Firm, along with designer, inventor, and entrepreneur Deborah Adler as they offer guidance on how best to monetize and protect your intellectual property.

Designers and creators will walk away with an understanding of how the various forms of intellectual property relate to their work and gain insight into the ways intellectual property agreements operate in the real world.

Member Price: $0

Non-Member Price:


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More About This Webinar or Presenter

About Our Presenters:

Seth Kaplowitz Bio:

After living and working abroad for several years, Seth founded Kaplowitz Firm in 2012 in order to bring his practical and legal experience directly to businesses, design professionals, entrepreneurs, and startups, and to foster an environment where clients would be treated more like partners than customers.

Seth has over 20 years of experience as an attorney practicing at international law firms and as in-house counsel to an international private equity firm. Seth has advised on, structured, and executed commercial transactions throughout North America, Europe, Asia, Africa, and South America, both as a legal practitioner as well as an equity and debt holder.

Seth also advises and serves as “outside in-house counsel” to a variety of small to mid-sized enterprises, providing representation in connection with contractual matters, data, and privacy security and compliance, supervising litigation counsel, licensing, employment, and founder’s issues.

Additionally, Seth strives to make pro bono work a core aspect of the Kaplowitz Firm culture to support the economic and social vitality of the communities in which we work and live. Seth has represented a wide range of pro bono clients, including: nonprofit entities with organizational, transactional, and operational needs, seniors with estate planning needs, tenants seeking to maintain their housing and correct substandard living conditions, and individuals and organizations seeking to protect intellectual property rights.


Deborah Adler

Deborah Adler is a designer, inventor, and entrepreneur with a focus on health and beauty. Her studio, Adler Design, is guided by the belief that meaningful innovation requires a deep understanding of the people at the heart of their work, and the changing world that surrounds them.

Adler is the inventor and lead designer behind Target’s ClearRx and CVS Health’s ScriptPath, both systems designed to help millions of people take and manage their medications. Her work is in the permanent collection of the Museum of Modern Art (MoMA) and has been shown at the Cooper Hewitt Design Triennial. Adler worked closely with Milton Glaser for five years as his senior designer and has served on the AIGA National Board of Directors.

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