Member Price: $0
Presented By: Helena Escalante.
Originally aired in February 2016.
Based on the concepts of the bestselling book Made to Stick, this presentation explains how you can apply to your business the 6 principles that make ideas and messages memorable vs. those that are easily forgotten. Learn why some stories went “viral” even before the Internet & how to make your business messages stay in your customers’ minds for a long time!
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Based on the concepts of the bestselling book Made to Stick, this presentation explains how you can apply to your business the six principles that make ideas and messages resonate and be memorable vs. those that are easily forgotten. You will learn why some stories went “viral” even before the Internet existed, and how you can make your business ideas, messages and stories stand out from the rest.
Once you follow these six principles in your messaging, you’ll ensure that your business will stay in your customers mind for a long time!
Helena Escalante is a professional marketing and translations entrepreneur (helenaescalante.com). With 20 years of international experience, Helena and her team help companies establish successful marketing strategies, and increase their outreach in over 100 languages.
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