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Money on the Table: Pricing Work as a Freelancer

Presenters Justin Perricone and Ed Shems.

This webinar originally aired on March 18, 2020

There’s no end to the topic of how to price your creative work. Hours? Effort? Internet calculators? Justin Perricone and Ed Shems will give you a completely new way to think about pricing while keeping your dignity and without leaving money on the table.

This presentation goes beyond the usual thinking into uncharted territory where you will get a more far-reaching concept of what your work is actually worth, and how to talk to your clients so they will understand the value of that work.

To help you become a successful freelancer, you’ll learn:

  • How to understand and CONVEY the value of your work (and price it accordingly)
  • When and how to start the money conversation with clients (including simple ways to start without it feeling awkward!)
  • How not to be afraid to ask for what you’re worth
  • How to make yourself stand out among an ever-growing field of talented creatives (including an illuminating look at those $5 logo mills)

View this webinar if you’re an illustrator, commercial artist, photographer, graphic designer, and more!

Member Price: $0

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

About Our Presenters

Justin Perricone is UX Strategist at Image Conscious Studios, a brand-focused web design studio in Boston. He uses research and design to understand both the client’s business needs as well as those of their users to create a user experience that aligns business goals with best practices in modern user-centered design.

He is formerly Adjunct Professor of Typography at The New England School of Art and Design at Suffolk University and has presented talks on freelancing, typography, and printing at Massachusetts College of Art and Design, RISD, AIGA Boston, School of the Museum of Fine Arts, and for the Graphic Artists Guild.

Ed Shems is an illustrator and graphic designer. A graduate of RISD, he has been a freelancer for more than 20 years, working primarily for book and magazine publishing, and the education market.

Ed has been a member of the Graphic Artists Guild for over 20 years, and he is also the Special Guests Coordinator for the Massachusetts Independent Comics Expo (MICE).

In 2014, Ed testified before members of the Judiciary Committee of the House of Representatives in a hearing alongside the publishing industry on behalf of the Graphic Artists Guild, The Copyright Alliance, and all visual artists concerning changes to the First Sale Doctrine.

Ed thinks about the business of freelancing a lot. A LOT a lot.


Guild members: Log into Member Central to view this webinar.

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