Contact Us

Graphic Artists Guild

2248 Broadway #1341
New York, NY 10024

Tel: (212) 791-3400

Positioning, Passion, and Premium Pricing

Presented by Kelly Campbell,

This webinar originally aired on May 20, 2020. 1.5 hours with Q&A’s.

Are you running the creative firm of your dreams? No? In this webinar, Kelly Campbell helps you find the passion you once had as an artist and practitioner. Then she then outlines how to attract ideal clients who clearly see your value and are willing to pay a premium for your work.

Find your creative passion, attract ideal clients, and position for premium pricing.

Kelly dives deep into the introspective questions we need to ask ourselves. She covers:

  • Why strong positioning matters within the creative services space.
  • How to both determine and communicate that outwardly
  • How to garner premium pricing as a designer or boutique agency.

Stop playing small and start aligning with your purpose!

Member Price: $0

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

About Our Presenter:

Kelly Campbell is an Agency Transformation Coach based in New York. The former owner of a cause marketing agency for 14 years, she helps creative leaders transform their businesses and their lives by focusing on the 5 P’s: purpose, people, positioning, pipeline, and profitability. She speaks at agency growth conferences across the country. You’ll find her featured in The New York Times, Woman Entrepreneur, and Forbes. She gets vulnerable on Medium. Currently, she is writing her first book on the awakening process that creative leaders experience in their pursuit of purpose. She hosts THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.


Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.