Contact Us

Graphic Artists Guild

2248 Broadway #1341
New York, NY 10024

Tel: (212) 791-3400

Collaboration is the New Black

Presented By: Lara Kisielewska & Marty Katz.

Originally aired in June 2015.

Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

Best practices are based on the perspective that the whole is greater than the sum of its strategic and creative parts. Successful collaborations are built on the inclusion of both strategic and creative disciplines. It’s available to all with open minds.

Guild members: Log into Member Central to view this webinar.


Member Price: $0

Non-Member Price:


Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

Marty Katz, President of Synapse Partnership, a marketing consulting firm describes user-friendly practices that forge:

  • Strategies for leadership of the creative development process
  • Communication platforms that drive successful collaboration between marketing, creatives, and clients
  • Client buy-in of creative solutions at critical decision markers

Lara Kisielewska, Founder of Optimum Design & Consulting, a graphic design firm, will discuss how her partnerships with marketing strategists have:

  • Produced higher-quality projects for her clients
  • Led to more work for her firm
  • Provided value-add benefits that have helped land projects

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.