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Graphic Artists Guild

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New York, NY 10001

Tel: (212) 791-3400
admin@graphicartistsguild.org

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Advanced Pricing Strategies

Presented by Emily Cohen.

Originally aired April, 2016.

Are you comfortable with pricing, but want to evolve your thinking and take it to the next level? Emily Cohen covers insights and strategies that will improve how you present and negotiate fees, including retainer relationships and value-based pricing.

Guild members: Log into Member Central to view the webinar link below:

 

Member Price: $0

Non-Member Price:

$35.00

Members – Access the webinar for FREE – as a benefit of membership – login to Member Central to view the webinar.

Non-Members – You can access our entire webinar and teleclass archive for free by joining the Guild. Won’t you consider joining today?

More About This Webinar or Presenter

Are you comfortable with pricing, but want to evolve your thinking and take it to the next level? Do you have long-term clients that you want to turn into retainer clients? This session will reveal new insights and important (yet sometimes subtle) strategies and techniques that will improve how you present and negotiate your fees, including retainer relationships and value-based pricing.

About the Presenter

A brutally honest consultant, Emily Cohen has been honored to consult and work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business planning retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, guest posts, her Skillshare class, webinars, industry activism, and, most recently, in her new business book for creatives, Brutally Honest. She also runs Evolve Symposium an intimate event in Brooklyn where 30+ design firm principals from around the country meet to learn new strategies for running their business from experts as well as their peers. Emily Cohen is also fast-talker,a designer by degree, an avid reader, a trend-spotter, a connector, and her client’s advocate.

Graphic Artists Guild Webinar Usage Agreement

The Graphic Artists Guild welcomes educators to license use of Webinars to students in educational settings. Contact the Graphic Artists Guild at sales@graphicartistsguild.org in advance to license use of Webinars for teaching.

Guild Webinars are copyrighted; the content included in Webinars is owned by the Graphic Artists Guild and/or the presenter. Users are granted permission to view the Webinars only through direct approval by the Graphic Artists Guild.

Guild members may have access to Guild Webinars as a Membership benefit. Non-members must pay a fee to access Guild Webinars. Guild members, including educators, may not facilitate access, viewing, or dissemination of Guild Webinars, or supplemental content, by non-members including students in an educational setting. Doing so is a breach of contract with the Graphic Artists Guild and a violation of the usage license with the Guild and the Webinar presenter, and is actionable under the law.

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