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Graphic Artists Guild

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Bring your Blood Pressure Up: Spec Work Documented on Social Media

If you’ve been advised to keep your heart rate steady, you should probably avoid @forexposure_txt on Twitter and shitspecworkon Tumblr. @forexposure provides a steady stream of outrageous requests for free labor. Some of the requests are from businesses one could safely assume have a budget: “You will be doing interviews for a real media outlet. Our prices are affordable and way cheaper than classes.” Some make it clear that the projects have no funding: “In the past contributors have been expected to buy a few copies of the book to help with funding.” Almost all promise some sort of payoff in exposure: “In exchange you get exposure on my account when I tag you in my Instagram pictures.

The Twitter account is maintained by comic artist Ryan Estrada. The posts are often breathtaking in their audacity and general cluelessness: “We do have a budget for professional services, BUT WE DON’T WANT TO SPEND IT.” While the Twitter stream is so comical it’s hard to believe, Estrada assures us “These are real quotes from real people who want you to work for exposure.”

Until recently, 3-D illustrator Timothy Reynoldspublished the Tumblr spec work blog shitspecwork. The blog featured submissions of requests for free work from large companies, such as HBO, Audi and Coca Cola, to music bands looking for free poster design, to posts by individuals trolling for free labor. Some of the posts cover headline-generating campaigns, such as the Canadian government’s student contest for a logo for the 150-year anniversary of the country’s confederation.

Unfortunately, Reynolds has ceased to post to shitspecwork. Last December, he sent out a request for anyone willing to take over the blog. Earlier this month, he posted that “I gave up on http://shitspecwork.tumblr.com last year because it took a lot of negative energy to run it. But if anyone wants to take over, lmk.” Interested parties can contact Reynolds via his Twitter account. No doubt there will be a wealth of material for anyone interested in documenting requests for free labor.

Right: @forexposure’s Twitter stream.

For Exposure twitter stream


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