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The Truth About Paper: Positioning your Design Practice as “Green”

Presented by Laura Shore, SVP Communications & Innovation Strategy, Mohawk Fine Papers

When computers and the promise of the “paperless office” arrived, the opposite occurred. Paper consumption exploded, the use of paper for marketing communications spun out of control, printing presses got faster and cheaper, and mailboxes at home and at work began bursting with mail, as did landfills where paper is 35% of waste and does not decompose.

When computers and the promise of the “paperless office” arrived, the opposite occurred. Paper consumption exploded, the use of paper for marketing communications spun out of control, printing presses got faster and cheaper, and mailboxes at home and at work began bursting with mail, as did landfills where paper is 35% of waste and does not decompose.

The use of recycled materials in paper production is the best way to deal with the problem, and Laura Shore of Mohawk paper is helping to lead the way by producing the highest quality paper from post-consumer waste resulting in reduced deforestation, energy conservation and reduction in greenhouse gases.

Learn strategies for creating a greener design.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The Truth About Paper: Positioning your Design Practice as “Green” (Streaming Archive of Webinar)
Presenter: Laura Shore
Recorded Running Time: approximately one hour.
Price: $35.00

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