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The Pricing Game - An Interactive Webinar for Designers

Presented by Rebecca Blake

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

August 16, 2017
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour + Q&A

Introduction:

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

We’ll be showing three great design projects:  a logo design, a high-end brochure, and a brand refresh and label design. Ever wonder how to price these kinds of projects when speaking to a new (or prospective) client? This workshop is designed to give you insight on how our designers estimated their pricing for each project.

Here’s how it works: 
You’ll receive in advance the specs for each project: – all the information you would gather before bidding on a job. During the webinar, you’ll be able  “bid” on each project, and see what the other attendees would bid. We’ll have a discussion about the attendees’ bids,  then reveal the actual estimated price the designer submitted.  Finally, we discuss the actual invoiced fee, and why the invoiced price may have changed (or not!) from the estimated fee. 
Todd and Jonni will share their insights on how they figure out their pricing, speak with their clients, and successfully negotiate a fair price.

About the Presenter:

Rebecca Blake has 20 years of experience as Design Director at Optimum Design & Consulting, a small design firm in New York City specializing in print, identity, and web projects for small- to medium-sized clients. She has been active with the Graphic Artists Guild for almost as long, and has produced the Pricing Game both as a live event and as a webinar. She is also active with ico-D, where she represents the Guild’s positions on spec work and fair business practices for graphic artists.

Members join for free - as a benefit of membership. Follow the "Register Now" button  or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Register Now Button

Non-Members - 
Join the live webinar by paying the "Early Bird" price of $30 through August 9th. On or after August 10th, the price will return to $45. Follow the "Buy Now" button below.
 

Webinar Registration

The Pricing Game: 

An Interactive Webinar for Designers with Rebecca Blake

 

Rebecca Blake Headshot

Webinar Registration

Members join for free - as a benefit of membership. Follow the "Register Now" button or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Non-Members
Join the live webinar by paying "Early Bird" pricing of $30 through August 9th. On or after August 10th, the price will return to $45.
Follow the "Buy Now" button:


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