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Applying PEGs 15 to Your Everyday Business

Presented by Patricia McKiernan

Some of the most common problems a graphic artist faces are caused by miscommunication.  In this webinar, we’ll show you how to use the Pricing and Ethical Guidelines Handbook (otherwise known as, PEGs) to help you minimize or prevent problems that you will most likely encounter when dealing with clients.

Applying PEGs 15 to Your Everyday Business (Streaming Archive of Webinar)
Presenter: 
Patricia McKiernan
Recorded Running Time: approximately one hour
Price: FREE

About the Webinar

Some of the most common problems a graphic artist faces are caused by miscommunication.  In this webinar, we’ll show you how to use the Pricing and Ethical Guidelines Handbook (otherwise known as, PEGs) to help you minimize or prevent problems that you will most likely encounter when dealing with clients. The Handbook is more than just the pricing guidelines it contains. It is a rich source of information for the different facets of your business and make no mistake – when you set out on your own by freelancing, you are running a business. The Handbook has been a trusted guide for over 45 years and the current edition continues that tradition and can help you navigate the sometimes murky waters of being an independent contractor.

About the Presenter

Patricia (Tricia) McKiernan is the former Executive Director of the Graphic Artists Guild. She joined the Guild in January 2000 as Public Relations Manager, assumed the role of Administrative Director in October 2004, and served as Executive Director from 2007 until January 2016. During her tenure with the Guild, Tricia fielded questions on a daily basis from members and non-members on every topic imaginable about graphic art, including copyright and infringement questions. 

Tricia is the Executive Editor for the last 5 editions (11 through 15) of the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines(PEGs) and is consulting on the pre-production process for the upcoming 16th edition. First published as a 20-page pamphlet, the Guild’s Handbookis a 400+-page book now and is considered to be the industry bible. It is an indispensible resource for those working within the industry, creators and buyers alike.

What people are saying about the book:

“If you are an individual freelancer wondering how to deal with scope creep on a project, a small studio owner challenged by running your studio profitably, or a staff artist struggling to figure out how to deal with a bad contract, PEGs 15 has plenty to offer.” Lara Kisielewska, President, Graphic Artists Guild

“Highly recommend this latest edition of the Guild Handbook, especially for freelancers starting their own business. Lots of information about contracts, pricing and working with clients. Sample contract forms are a great starting point for developing you own documents.” — A. Beason, Tennessee, USA

Advanced Pricing Strategies

Presented by Emily Cohen

Learn how to take current pricing and negotiation efforts to the next level with a focus less on winning all projects, but winning the most qualified and profitable engagements. Learn ways to refocus attention away from price as a key selection criteria and more towards expertise and value.

Advanced Pricing Strategies (Streaming Archive of Webinar)
Presenter: Emily Cohen
Recorded Running Time: approximately one hour
Price: $35.00

About the Webinar

Are you comfortable with pricing, but want to evolve your thinking and take it to the next level?  Do you have long-term clients that you want to turn into retainer clients? This session will reveal new insights and important (yet sometimes subtle) strategieshttp://graphicartistsguild.adobeconnect.com/prubmoztt36h/ and techniques that will improve how you present and negotiate your fees, including retainer relationships and value-based pricing. Learn how to take current efforts to the next level with a focus less on winning all projects, but winning the most qualified and profitable engagements. Learn ways to refocus attention away from price as a key selection criteria and more towards expertise and value.

About the Presenter

A brutally honest consultant, Emily Cohen has been honored to consult and work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business planning retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, guest posts, her Skillshare class, webinars, industry activism, and, most recently, in her new business book for creatives, Brutally Honest. She also runs Evolve Symposium an intimate event in Brooklyn where 30+ design firm principals from around the country meet to learn new strategies for running their business from experts as well as their peers. Emily Cohen is also fast-talker, a designer by degree, an avid reader, a trend-spotter, a connector, and her client’s advocate.

Beyond Bookkeeping 101: Drawing More Profit from Your Business

Presented by Michael Oberther

Basic bookkeeping is critical, but there is even more you can do to grow the successful business you’ve always dreamed of.

Beyond Bookkeeping 101: Drawing More Profit from Your Business (Streaming Archive of Webinar)
Presenter: Michael Oberther
Recorded Running Time: approximately one hour
Price: $35.00

About the Webinar

Basic bookkeeping is critical, but there is even more you can do to grow the successful business you’ve always dreamed of.

The Pareto Principle states: 20% of your clients produce 80% of your profit.

With this webinar you can begin to build that successful client base and let go of those clients holding your business back.

Michael shows you how to:

 - Set up a process to collect information on how time and money are allocated to your current clients and projects.
 - Take this data to create a checklist to define your ideal clients and projects.
 - Use that checklist to begin to build a profitable client base.
 - Take charge of landing the kinds of projects you will enjoy working on, increase your competiveness and grow that bottom line.

About the Presenter

Michael Oberther 
Director of business development
Logo Image for Supporting Strategies/NYC

Michael's experience includes helping business people solve problems related to technology, human resources and accounting. Currently he is the director of business development at Supporting Strategies a provider of outsourced bookkeeping and controller services. They’re focused on creative companies that produce video, websites and software. Their clients hire them to help them maximize their profit on every project.

Michael studied Accounting at the University of Massachusetts Amherst and the University of Southern Maine. He served seven years with the Air National Guard and is an avid skier and Brazilian jiu jitsu practitioner.

Ask A Pro: Business Basics for Artists

Presented by Dawn Mitchell,
Priscilla Alpaugh & Pam Levy

Three Graphic Artists Guild board members with a total of 50 years of freelance business experience in graphic design and illustration share inside information with you in the next free student webinar. Together our panel explains business basics like how to write an invoice, what to look for in a contract (with samples), and what to do when your client wants end

About the Webinar

Three Graphic Artists Guild members with a total of 50 years of freelance business experience in graphic design and illustration share inside information with you in the next free student webinar.

Together our panel explains business basics like how to write an invoice, what to look for in a contract (with samples), and what to do when your client wants endless revisions of a job you thought was done. No question is too nerdy for our panel! Real-world expertise is yours. We’re here to help you start working, avoid pitfalls and (let’s face it) learn from our mistakes!

 

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About the Presenters

Dawn Mitchell, a 20-year industry veteran, specializes in print and web design for all types and sizes of businesses... from small mom and pops to large international companies. In response to her clients’ requests, she began dabbling in search engine optimization about 10 years ago, developing solutions that help small businesses on a budget they couldn't afford with larger SEO firms. She has two degrees, one in Computer Science-Business and one in Visual Communications. She hones her skills by being mentored by top professionals and avidly following industry developments.

 

 

 

Photo of Illustrator, Pamela Levy

Pamela Levy illustrated “Otto’s Rainy Day*”, which was chosen as a ‘Kids’ Pick of the Lists’; “The Easter Egg Escapade”, which has been adapted into a feature length animation; and has received two Society of Children’s Book Writers and Illustrators (SCBWI) Magazine Merit Awards. Some of her published credits include "Here Comes Peter Cottontail", the four-book series "the Adventures of Hector Fuller, and "Casebook of a Private Cat's Eye". She is a graduate of Vanderbilt University (Mathematics and Art History) and the Rhode Island School of Design.

 

 

 

Headshot of Illustrator Priscilla Alpaugh

Priscilla Alpaugh studied at MassArt and UMass Amherst, earning a BFA in Painting and Illustration, then continued her Illustration studies at Syracuse University in their MFA ISDP program. Priscilla has managed an art supply store, painted miniature mouse figurines, trained painters, driven a Council on Aging van, all while making art for kids. She works primarily in pen and ink with watercolor and colored pencil and combines traditional with digital techniques.  She is a member of the Society of Children’s Book Writers and Illustrators  and American Society of Bookplate Collectors and Designers.

A Semester of Type at 90 MPH

Presented by Justin Perricone

<h3>Is typography a mystery to you? Want to learn more but don’t know where to start? </h3>Whether you’re a complete newbie or want to brush up your skills, in just 90 minutes Justin Perricone will take you through a whole semester’s worth of typographical knowledge.

Ready, Set, Freelance! (Streaming Archive of Webinar)
Presenters: Justin Perricone & Ed Shems
Recorded Running Time: approximately one hour
Price: $35.00

About the Webinar

Typography is an increasingly important skill for everyone from print and web designers to photographers and illustrators. Here’s your chance to cram a semester into 90 minutes.

This webinar is designed for those with little to no typography experience – (or for those who feel a bit rusty).

Let’s make the type in your projects look sharp and professional!

We’ll go over:

   •  The history of type
   •  Common terminology
   •  How to classify typefaces
   •  Layout basics
   •  Is it possible to find free, ethically sourced, quality fonts?

Members join for free - as a benefit of membership. Follow the "Member Registration" button or email membership@graphicartistsguild.org directly. Include the name of the webinar, along with your name and member number.

About the Presenter

Justin Perricone is UX Strategist at Image Conscious Studios, a Boston-based digital design agency. He was previously a lecturer at The New England School of Art and Design at Suffolk University and has presented numerous talks and webinars for the Massachusetts College of Art and Design, AIGA Boston, and Rhode Island School of Design.

Social Media for Creatives: Take Your Online Presence to the Next Level

Presented by Yanique DaCosta

You’ve developed your craft; you’re up on technology. You know you’re supposed to hit all the social media channels to get your work out there. But which ones? What kind of content? When should you post? How do you know any of it is working?

Social Media for Creatives: Taking Your Online Presence to the Next Level (Streaming Archive of Webinar)
Presenter: Yanique DaCosta
Recorded Running Time: Approximately one hour
Price: $35.00

About the Webinar

You’ve developed your craft; you’re up on technology. You know you’re supposed to hit all the social media channels to get your work out there. But which ones? What kind of content? When should you post? How do you know any of it is working?

If you are a creative who wants to increase your exposure and personal brand online, this is the webinar for you.
 
We cover:

 - Platforms that maximize exposure
 - Creating content
 - Encouraging engagement
 - Measuring effectiveness
 - The best automation tools for creatives 

About the Presenter
Yanique DaCosta

This thriving millennial resides in Atlanta GA and comes to you as our current Southern Region Representative. Born in Kingston, Jamaica,  Yanique migrated to the United States in pursuit of educational advancement.  She received an Associate Degree in Graphic Design, a Bachelor Degree in Studio Arts and a Masters of Fine Arts in Media Design. 
 
She has led 360 brand development projects that resulted in print, web/interactive, responsive, out of home and motion graphic deliverables. Within her career she has shaped brands such as: Norwegian Cruise Line, HBO, One United Bank, CirraVox, NumberNinja, City of Lauderhill, Overtown Performing Arts Center, Jacq’s Organics, International Diamond Center, Sankofa, OpenEnglish.com, Atlantic Records, Jones Lang & LaSalle, Micro Matic, Clear Channel and NewPoint Media.

In addition to her work as a brand development and advertising professional, Yanique is a passionate painter, educator and entrepreneur. 

Website Accessibility:  Providing an Entry Ramp into your Website & Avoiding Pot Holes on the Way

Presented by Richard P. Jacobson
& Haydn Adams

Don't wait until it's too late! Learn about how the ADA (Americans with Disabilities Act) can effect your business at our upcoming webinar. Richard Jacobson and Haydn Adam will tell you about the ADA and how it relates to the websites you design.

"Website Accessibility:  Providing an Entry Ramp into your Website & Avoiding Pot Holes on the Way" 
(Streaming Archive of Webinar)
Presented By: Rich P. Jacobson and Haydn Adams
Recorded Running Time: approximately one hour plus Q&A
Non-Member Price: $35.00

Members can view this webinar FREE- As a benefit of membership -  by logging in to "Member Central"

About this Webinar:

Don't wait until it's too late! Learn about how the ADA (Americans with Disabilities Act) can effect your business at our upcoming webinar. Richard Jacobson and Haydn Adams will tell you about the ADA and how it relates to the websites you design.

Richard Jacobson and Haydn Adams will tell you about:

  • How the ADA applies to websites, and how the law is evolving 
  • Understanding what “Accessibility” means for a website
  • Integrating accessibility into the website design process
  • Act Now – before a lawsuit forces you to act
  • Beware of website owners shifting responsibility to web designers

About the Presenters:

Richard P. Jacobson
Jacobson Law Group, PLLC
Trademark, Copyright, Internet and Advertising Law

Rich Jacobson has practiced law exclusively in the IP space for more than 20 years.  He runs his own firm, Jacobson Law Group, and advises retail, media and hospitality companies about trademark, copyright and advertising matters.  Rich helps clients navigate the minefield of regulations and class action threats inherent to cosmetics, OTC drugs and consumer products.  Rich also oversees litigation involving the wide range of IP and related issues that are relevant to e-commerce and retail brands, while at the same time tirelessly counseling clients on how to avoid litigation. 

In 2015, Rich noticed an emerging litigation trend.  While ADA claims have long been brought against retail stores that deprived physical access to disabled persons, a few years ago plaintiffs’ attorneys began filing ADA claims charging websites, particularly those involved in e-commerce, with depriving access to visually impaired persons.  After tracking these cases for several months and alerting his clients about potential challenges, he soon began defending these claims and has negotiated several settlements involving website accessibility.  As the program will address in more detail, the law is constantly changing in what are still uncharted waters.  But the requirement of accessibility is inevitable, and it is critical to understand what access means and how it can be implemented.

 

Haydn AdamsHaydn Adams
Developer, Educator, Designer, Author, Wine Critic


Haydn holds a Bachelor of Fine Arts degree from the Academy of Art University. Along with being an alumnus, he is also faculty in the department from which he graduated—the School of Web Design + New Media.

Haydn has spent nearly 20 years designing and building web and interactive work. Starting in the middle ‘90s, he was involved with beta testing the early editions of Flash and coding online. Not long afterwards, he began working in the print world, learning the methodologies of color theory and paper stock. Soon he was speaking two languages—print and the web. 

In addition to being faculty at the Academy of Art University where he teaches in the Web Design & New Media department, both in graduate and undergraduate levels Haydn also runs Nautilus Designs. Haydn is armed with over 20 years of knowledge and is continually on the pulse of technology. He is the Immediate past National President of the Graphic Artists Guild; a 50+ year old union of artists. 

If Haydn is not writing code, he’s writing about wine. He is a published author and wine critic.

The 2017 Pricing Game - An Interactive Webinar for Designers

Presented by Rebecca Blake

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

Introduction:

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

We’ll be showing three great design projects:  a logo design, a high-end brochure, and a brand refresh and label design. Ever wonder how to price these kinds of projects when speaking to a new (or prospective) client? This workshop is designed to give you insight on how our designers estimated their pricing for each project.

Here’s how it works: 
You’ll receive in advance the specs for each project: – all the information you would gather before bidding on a job. During the webinar, you’ll be able  “bid” on each project, and see what the other attendees would bid. We’ll have a discussion about the attendees’ bids,  then reveal the actual estimated price the designer submitted.  Finally, we discuss the actual invoiced fee, and why the invoiced price may have changed (or not!) from the estimated fee. 
Todd and Jonni will share their insights on how they figure out their pricing, speak with their clients, and successfully negotiate a fair price.

About the Presenter:

Rebecca Blake has 20 years of experience as Design Director at Optimum Design & Consulting, a small design firm in New York City specializing in print, identity, and web projects for small- to medium-sized clients. She has been active with the Graphic Artists Guild for almost as long, and has produced the Pricing Game both as a live event and as a webinar. She is also active with ico-D, where she represents the Guild’s positions on spec work and fair business practices for graphic artists.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the PayPal purchase option below.  You will receive an email with a link to the streaming archive.

The Pricing Game for Designers: An Interactive Webinar (Streaming Archive of Webinar)
Presenters: 
Rebecca Blake with Todd LeMieux, Jonni Bailey & Piero Salardi
Recorded Running Time: approximately one hour
Price: $35.00

What’s the difference? Trademarks, Patents, Copyrights & Trade Secrets Explained

Presented by Mitchell Feller

While people often discuss intellectual property, many are not sure about the different types of intellectual property that is available and what each is good for.  This ~1 hour presentation will provide a brief overview of trademarks, patents, copyrights, and trade secrets.  

While people often discuss intellectual property, many are not sure about the different types of intellectual property that is available and what each is good for.  This ~1 hour presentation provides a brief overview of trademarks, patents, copyrights, and trade secrets.   Each type of IP will be addressed along with examples to explain what it covers and how protection can be obtained.  Practical tips about protecting, strengthening, and enforcing your IP and common pitfalls to avoid.

Take aways –

 - A basic understanding of the differences between trademarks, patents, copyrights, and trade secrets
 - The pros and cons of each
 - Practical tips about protecting your IP
 - Common IP pitfalls to avoid

Bio –

Mitchell Feller is a partner at the law firm of Gottlieb Rackman & Reisman, PC, an intellectual property boutique that has been providing legal advice on all aspects of intellectual property law for over 45 years.  Mr. Feller’s practice focuses on issues involving the development and use of technology, with an emphasis on patent protection, analysis, and litigation in the electronic and computer fields.  He also counsels his clients on issues related to protection and litigation of trademarks, copyrights, and other aspects of intellectual property.  His corporate practice addresses transactional issues including sales and licensing, corporate diligence, and technology development.  He frequently works with small and start-up companies to help them develop appropriate strategies for protecting their IP.

Mr. Feller received his J.D. from New York University.  He has an advanced degree in electrical engineering from Columbia University and worked for several years as a computer design engineer at IBM before attending law school.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

What's the difference? Trademarks, Patents, Copyrights & Trade Secrets Explained  (Streaming Archive of Webinar)
Presenter: Mitchell Feller
Recorded Running Time: approximately one hour plus Q&A
Price: $35.00 

Promoting your business: how to create ideas and messages that stick

Presented by Helena Escalante

Based on the concepts of the bestselling book

Webinar Description:

Based on the concepts of the bestselling book "Made to Stick", this presentation explains how you can apply to your business the six principles that make ideas and messages resonate and be memorable vs. those that are easily forgotten. You will learn why some stories went “viral” even before the Internet existed, and how you can make your business ideas, messages and stories stand out from the rest.

Once you follow these six principles in your messaging, you’ll ensure that your business will stay in your customers mind for a long time!

Presenter Bio:

Helena Escalante is a professional marketing and translations entrepreneur (helenaescalante.com). With 20 years of international experience, Helena and her team help companies establish successful marketing strategies, and increase their outreach in over 100 languages.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Promoting your Business: Creating Ideas & Messages that Stick (Streaming Archive of Webinar)
Presenter: Helena Escalante
Recorded Running Time: approximately one hour
Price: $35.00

Proposals and Negotiating: The Latest for Creative Professionals

Presented by Ilise Benun,
Founder of Marketing-Mentor.com

Have you ever spent days putting together a proposal, never to hear back from the prospect? Do you often wonder what other artists and designers put into their proposals that make them win the project? Proposals and RFPs can be a huge source of stress for creative professionals, especially when you're responsible for new business and doing the creative work. 

July 18, 2018

2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
Approximately 1 hour + Q&A's

About the Webinar
Have you ever spent days putting together a proposal, never to hear back from the prospect? Do you often wonder what other artists and designers put into their proposals that make them win the project? Proposals and RFPs can be a huge source of stress for creative professionals, especially when you're responsible for new business and doing the creative work. 

Take some of the stress out of proposals and join Ilise Benun, author of The Creative Professional’s Guide to Money and founder of Marketing-Mentor.com, for a presentation to cover:

 - RFPs – should you or shouldn’t you? 
 - When you do, how to differentiate your firm in your proposal
 - How to use tiered pricing to virtually eliminate negotiating
 - And much more....

Members join for free - as a benefit of membership. Follow the "Member Registration" button below - or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Register Now Button

Non-Members - 
Join the live webinar by paying $45. Or you can join the Guild to attend FREE - as a benefit of membership. 

Follow the "Non-Member Registration" button below:

About Ilise

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She is a national speaker and the author of 7 business books, including The Creative Professional’s Guide to Money. She is a business coach and adjunct faculty at Maryland Institute College of Art. She is a Program Partner for HOW Design Liveand host of The HOW Design Live podcast. Follow her on Twitter @ilisebenun, subscribe to the MarketingMentorPodcast.com and sign up for her Quick Tips here: www.marketing-mentortips.com.

Smooth Sailing in the Workplace: Work Smart. Make Art. Be the one everyone wants to work with.

Presented by Valerie Bishop

<p>Is conflict with clients (co-workers and vendors?) eating up much of your most productive hours? Are you spending too much time dealing with easily avoidable issues?</p> <p>Some of the common hotspots for conflict; unfulfilled expectations (rejected creative), blown deadlines and going over budget can be managed, and in some cases completely avoided.</p>

Smooth Sailing in the Workplace: Work Smart. Make Art. Be the one everyone wants to work with. (Streaming Archive of Webinar)
Presenter: Valerie Bishop
Recorded Running Time: approximately one hour
Price: $35.00

 

Post Webinar Satisfaction Survey

About the Webinar

Is conflict with clients (co-workers and vendors?) eating up much of your most productive hours? Are you spending too much time dealing with easily avoidable issues? Some of the common hotspots for conflict; unfulfilled expectations (rejected creative), blown deadlines and going over budget can be managed, and in some cases completely avoided. 

In this webinar you'll learn how to engage, document, communicate, and listen, so you can make the work of bringing creative solutions to the marketplace satisfying, fun and profitable. And in those instances where your best efforts are not producing the intended results, and you find you just don't see eye to eye, perhaps consider coming to the mediator's table to restore communication and resolve the issue at hand.

- Learn to identify the most common areas of conflict with your clients.

- Learn methods, behaviors and habits of successful collaborators that will avoid and reduce workplace conflict.

- Introduction to mediation –– what to do should you find the need of an outside party to assist with an impasse.

 

About the Presenter

Valerie Bishop is a seasoned creative professional, with a heart and mind for conflict resolution. After graduating RISD with a BFA in Graphic Design, she returned to her native New York City to work hard, build relationships and have fun. Over the course of her career, Valerie has worked for some of the biggest name brands in the world, and small businesses alike, on a broad range of assignments. Along the way, she developed very fine people skills that have proven to be just as valuable, if not more so, as her natural creative talent. In early 2017, Valerie took those skills to the next level by getting trained to be a mediator at The New York Peace Institute. She continues to design, and is now including mediation in her offerings, focusing on workplace conflict, with a special emphasis on creatives and the people who hire them.

Enrolling in Healthcare: A Q&A for Freelancers

Presented by Gregory Hankins

With the enrollment period for health insurance via the Affordable Care Act (ACA) shortened, and with the administration’s decision to stop paying federal subsidies to insurance companies, there is a lot of confusion on whether freelancers can enroll in health coverage through the federal exchanges. But the Affordable Care Act is still active, and freelancers without coverage should consider every option to get health insurance. In this informational webinar, Gregory Hankins of Retirement Aspirations will answer basic questions about the Affordable Care Act:

• Can you still purchase healthcare through the public exchanges?
• Why do residents of some states need to buy health insurance from HealthCare.gov, and residents of others buy from their state’s website?
• What happens if you miss the deadline to enroll in health insurance?
• Why are insurance rates so much higher in some states?
• What will happen with premiums in 2019?

**Please note: This is an informational webinar on applying for health insurance only. It does not cover politics of the Affordable Care Act.


About Gregory Hankins: 

Gregory Hankins is Founder and Chief Executive Officer of Retirement Aspirations, established in October 2006. Hankins brings more than a decade of global outsourcing, operations, and strategic consulting experience in Human Resources and Benefits Administration services to his clients and partners.

“I started Retirement Aspirations because there is a huge demand, especially in mid-sized companies, for Human Resource and Benefits Administration support, says Hankins.”

A proven leader with a solid reputation as a strategic, decisive, and client-focused professional, Hankins is known for tackling tough issues, driving high performance and achieving results, specifically in on and off shore benefits administration markets. 

Prior to launching Retirement Aspirations, Hankins served as Global Operations Manager of Mellon Financial, where he pioneered HR operations, designed highly-effective staff training programs and lead highly skilled, cross-functional teams in the design, development and launch of leading-edge solutions and HR processes for Fortune 500 clients.
He spent more than a decade in various management positions with PriceWaterhouseCoopers, managing client relations and quality in their service centers. Hankins also held senior positions at Kwasha Lipton where he served as Senior Benefits Representative for the Bank of America.

“Ask A Pro: Ask A Cartoonist!”

Presented by Mark Monlux & Ian Castruita

<strong>FREE for the 1st 100! </strong> This webinar is developed for students. Mark and Ian will sketch out current career paths for cartoonists. Mark Monlux has been freelancing since 1985 and Ian Castruita is an illustrator and cartoonist who started his business in 2016. Together they articulate job possibilities open to cartoonists in the world of business.

 

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About this Webinar:

This webinar will sketch out current career paths for cartoonists. Mark Monlux has been freelancing since 1985 and now the bulk of his work is in various aspects of Graphic Facilitation, Ideation, Illustration, Cartoon Reporter, Sketchnoter, and Whiteboard Animation. Ian Castruita is an illustrator and cartoonist specializing in telling stories with images for corporations, educational publishers, and business incubators. Together they articulate job possibilities open to cartoonists in the world of business.

About the Presenters:

Mark Monlux is an award winning illustrator and cartoonist. Freelancing since 1985, the bulk of his work has been in the adverting and publishing world, his work in recent years has turned to various aspects of Graphic Facilitation; Ideation Illustration, Cartoon Reporter, Sketchnoter, and Whiteboard Animation. He has a national reputation for his knowledge on copyright law, contracts, good trade practice, and business ethics. He cofounded The C.L.A.W. The Cartoonists’ League of Absurd Washingtonians, served on the Guild’s National & Executive Committees of the Graphic Artist Guild for several years. His is also a member of the National Cartoonists Society and Cartoonists Northwest. He is currently producing a series of “Law & Artist” videos with Daniel Abraham.

Ian Castruita is an Arizona State University alumnus working out of Tempe, Arizona. After graduating ASU in 2002, he worked part-time freelance as an illustrator and portrait artist until 2016, when he started his company Unfed Artist. Over the years, Ian has worked for large and small companies as well as private clients; creating educational, personal and marketing comics in addition to traditional illustrations and graphic design work such as advertisements and book layouts.

How to Win in “Design by Committee” Situations

Presented by Connie Cwik

Design by Committee situations are difficult at best but there are successful strategies and tactics that are proven to work.  In this webinar we will explore what is involved in gaining approval, how to recognize different working styles and different personality styles in order to gain approval.

"How to Win at – Design by Committee - Situations" 
(Streaming Archive of Webinar)
Presented By: Connie Cwik
Recorded Running Time: approximately one hour plus Q&A
Non-Member Price: $35.00

Members can view this webinar FREE- As a benefit of membership -  by logging in to "Member Central"

About this Webinar:

Design by Committee situations are difficult at best but there are successful strategies and tactics that are proven to work.  In this webinar we will explore what is involved in gaining approval, how to recognize different working styles and different personality styles in order to gain approval. We will talk about teaming and how important it is to create an informal teaming relationship with clients/board members. While it can often be perceived as a complex process, it can become second nature to get approval and buy-in to your ideas whether a committee or team or non-decision maker representative. We will give you the tools to practice your new skills to assist in being more successful and fulfilled!

Presented by Connie Cwik, RAC Managing Partner Coach and Facilitator - Cwik Business Connections

Connie has more than 25 years of building relationships with clients, building and developing teams and coaching business associates. Early in her career, she owned her own business as a consultant and public speaker. For the past 11 years she has been a facilitator and coach. Connie has a passion for building, growing and developing business owners, teams and individuals.

Connie has been an IT Executive in roles like VP of Sales in Life Sciences and Healthcare. She earned her Regulatory Affairs Certification, Global by scoring in the top 96 percentile. Her background includes Executive Coach for The Walt Disney Company where she was the coach for more than 10 executives. Other companies that she has worked with include General Motors, Merck, HCL and Accenture.

Prior to this she was with Microsoft Corporation where she held the position of VP of Sales for the General Motors Account. In both roles, she had global sales, delivery and relationship responsibility for all of General Motors, their affiliates and subsidiaries globally. She worked closely with C-level executives at both companies to GM to the second largest Microsoft customer globally.

Connie resides in North Carolina and owns Cwik Business Connections where she is a professional and executive coach. She enjoys spending time with her Yorkie, Max along with her friends and family. She also enjoys golf, travel, reading and DIY projects for her home.

Card’eology: Designing for the Greeting Card Market

Presented by Alan Friedman & Kathy Alpert

Observations gleaned and lessons learned over four decades in the Social Expressions Industry.

Alan Friedman, president of Great Arrow Graphics discusses his observations gleaned and lessons learned over four decades in the Social Expressions Industry.

 - The morphology of the greeting card… understanding the category and how creating a successful greeting card differs from other design assignments.

 - Is the greeting card a dinosaur in the landscape of modern communication or is paper expression poised for a resurgence in the digital world?

 - A look at today’s greeting card marketplace… the limitations and potentials for your creative expression and generating income.

 - Forty years of success and failure… a story of the most beautiful cards that didn’t make it...  the long shots that we never would have guessed would be bestsellers.

Kathy Alpert, Founder and Creative Director of PostMark Press helps you unravel the mysteries of greeting card design.

 - Where to start?  Kathy will discuss her experiences with PostMark Press

 - Challenges of publishing

 - Publishing as a route to licensing

 - Licensing 

 - Can you do both?

 - One artist that does it all:  Ann Scott

 - Boutique publishers: Amber Lotus, Calypso

 - Major greeting card manufacturers that license art: Leanin' Tree, Legacy Publishing

 - Tips for pitching ideas to greeting card companies

 - Realistic expectations (Hint: Don't give up your day job.)

 

About Alan Friedman

Alan Friedman is President and CEO of Great Arrow Graphics, a greeting card publisher based in Buffalo, NY. Founded as a silkscreen workshop in 1977, Alan and his wife Donna Massimo brought their first six cards to the National Stationery show in 1983. Seven thousand designs later, Great Arrow’s talented team produces the work of 150 contributing artists. The line today represents the most extensive collection of silkscreened cards in the world. The company is a long time member and supporter of the Greeting Card Association, a trade organization that supports the health and creativity of the social expressions industry. Alan currently serves on the Executive Committee of the GCA.

A wearer of many hats (as an avid collector of vintage headwear, he is never seen without one) Alan is also a noted astro-photographer. His portraits of the sun are shared widely with science and art audiences through galleries and in print and digital publication. Alan’s TEDx talk discussing his journey as citizen astronomer has been viewed more than 58,000 times. You can find out more about Alan at his website, avertedimagination.com.

 

About Kathy Alpert

Kathy Alpert  is Founder and Creative Director of PostMark Press, a design and licensing business that often collaborates with freelance graphic designers. Kathy has created and licensed hundreds of greeting card designs inspired by ephemera and infused with contemporary humor. 

In 2003, Kathy attended the Greeting Card Association’s Annual Convention,  where she was offered her first licensing deal with Leanin’ Tree, a relationship that continues today. Other current greeting  card licensees include Trader Joe’s and Sellers Publishing. PostMark also licenses its work to manufacturers of other products such as coasters, magnets, linen towels, floor mats, match boxes, mugs, and canvas wall art, among other products. The Retro Mama calendar/planner,  a top seller for Sellers Publishing, is in its 10th year. 

Kathy is on the Board of Directors of the Greeting Card Association. Before entering the greeting card world, she owned and operated Alpert Communications, a PR and marketing firm. 

 

 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Card'eology: Designing for the Greeting Card Market (Streaming Archive of Webinar)
Presenter: Alan Friedman & Kathy Alpert
Recorded Running Time: approximately one hour plus Q&A
Price: $35.00

Inspiration or Infringement?

Presented by Linda Joy Kattwinkel and Pieter Folkens

We are all influenced by each other’s work. But where is the line between being inspired and illegal copying? Is it okay to mimic famous brands? What about working from photographs?  Is it safe to scan images from the web if we digitally alter them? Can we use old images, or works from other countries?  When is something in the “public domain”?

About the Webinar:

We are all influenced by each other’s work. But where is the line between being inspired and illegal copying? Is it okay to mimic famous brands? What about working from photographs?  Is it safe to scan images from the web if we digitally alter them? Can we use old images, or works from other countries?  When is something in the “public domain”? This webinar will explore these questions and other legal issues facing designers today, featuring a rich visual presentation of infringing and non-infringing case studies through side-by-side visual comparisons.

About the Presenters:

Linda Joy Kattwinkel,
Intellectual Property Attorney, Owen Wickersham & Erickson

Linda Joy Kattwinkel has been a visual artist for more than 40 years and an attorney and mediator for the arts community for more than 20 years. She received her BFA cum laude in communications arts from Virginia Commonwealth University. She was a graphic designer and illustrator for 13 years before receiving her law degree cum laude from Hastings College of the Law.

Ms. Kattwinkel represents designers and visual artists in matters of intellectual property and arts law, such as copyright and trademark protection, infringement, licensing, and gallery contracts. She is the author of Legalities, an online column about legal issues for designers, see www.owe.com/legalities.htm, and various published articles on copyright and trademark basics for designers. As often as possible, Linda Joy continues to create art. Love Trumps Hate, a work Linda Joy created with her son Miles, recently won a Juror’s Choice award for ARC Gallery’s Summer of Love exhibition. http://www.arc-sf.com/summer-of-love1.html.

 

 

Pieter Folkens,
Illustrator, Sculptor, Writer, Naturalist, Lecturer and Conservationist

Pieter Arend Folkens is an illustrator, sculptor, writer, naturalist, lecturer, and conservationist most recognized for work in the subject of marine mammals. Academically, he was an Assistant Professor, Division of Natural Sciences, UCSC where he developed a graduate program in science illustration. His work has been published in 31 countries and 22 languages with museum installations from the Iñupiat Heritage Center (Barrow, AK/Smithsonian) to Tepapa Tongarewa (National Museum, Wellington, NZ). His three-dimensional work has taken the form of animatronic cinematic cetaceans, including the humpback whales in Star Trek IV: The Voyage Home, killer whales in Free Willy (I–III), and dolphins in White Squall, SeaQuestDSV, Flipper (the movie), and others.

Other stuff not relevant to art . . .

Folkens is the co-founder of the Alaska Whale Foundation and California Whale Rescue. He is a USCG-licensed captain and a Primary Large Whale Disentangler for NOAA’s Marine Mammal Health and Stranding Response Program and a Charter Member of the Society for Marine Mammalogy.

***List of clients and bibliography available. 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the PayPal purchase option below.  You will receive an email with a link to the streaming archive.

Inspiration or Infringement? (Streaming Archive of Webinar)
Presenters: Linda Joy Kattwinkel and Pieter Folkens
Recorded Running Time: approximately one hour
Price: $35.00

 

Technology & Design: Digital Tools & Terms

Presented by Ryan McKay, RECREATE Media

Ryan McKay of RECREATE Media gives the complete rundown on how to publish your work online, brand your identity across the web, start your website, manage emails and much more valuable information to grow into the future!

Finding the Right Digital Tools to Succeed as a Graphic Designer, Web Designer and Illustrator 

Welcome to the digital world! It has never been so important for designers to understand how technology impacts the creative industry. With work now being showcased online, social media becoming a required marketing tool, and more and more designers feeling the need to build their own brand, your growth depends on understanding the terminology, and being able to utilize the right digital tools.

Get the complete rundown on how to publish your work online, brand your identity across the web, start your website, manage emails, and much more valuable information to grow into the future!

- Start your own website, and understand the terms involved
- Market yourself for FREE while building your brand online
- Learn the keys to developing a digital routine, and approaching daily online tasks
- Learn how to create, manage, and understand online portfolios 
- Discover the digital tools that provide the biggest impact for free
- What is SEO and why is it so important?
- Understand the difference between mobile, responsive, static, and e-commerce websites
- Understand web terms for designers, illustrators, and creative specialists 
- Make the leap from graphic designer and illustrator to web designer/developer

Overwhelmed with the massive task of understanding the online tools and terms to become a successful graphic designer, illustrator or web designer? 

Join our own Western Region Representative Ryan McKay, a Los Angeles-based Graphic Designer, Illustrator, Photographer, and Web Developer, as he demystifies digital tech-speak and shares insider tools and tips. Ryan will share from his own experiences running RECREATE media, a full service digital media company that provides in-house creative solutions.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Technology & Design: Digital Tools & Terms (Streaming Archive of Webinar)
Presenter:
Ryan McKay
Recorded Running Time: Approximately one hour plus Q&A
Price: $35.00

“Ask An Illustrator: An Artist Navigates the Publishing Business”

Presented by Pam Levy

Learn strategies to navigate the publishing industry from professional illustrator, Pam Levy. Pam will outline how to choose and approach publishers in several markets and how to understand what to do once you have a contract in hand.

About the webinar:

Now that you’'re on your way to making a great portfolio, find out the next steps to your illustration career. Children’s book and magazine illustrator Pam Levy takes us on a tour of finding work as an illustrator. She will outline how to choose and approach publishers in the trade book, educational, and magazine markets, talk about what to do business-wise once you have a contract in hand, and discuss agents and lawyers. She will also help us understand the traditional ways jobs come from art directors, publishers and packagers, and how to make a submission package for a self-generated book project.

About our Presenter: Pamela Levy illustrated “Otto’s Rainy Day*”, which was chosen as a ‘Kids’ Pick of the Lists’; “The Easter Egg Escapade”, which has been adapted into a feature length animation; and has received two Society of Children’s Book Writers and Illustrators (SCBWI) Magazine Merit Awards. Some of her published credits include "Here Comes Peter Cottontail", The four-book series "the Adventures of Hector Fuller, and "Casebook of a Private Cat's Eye". She is graduate of Vanderbilt University (Mathematics and Art History) and the Rhode Island School of Design.

Pam comes to us courtesy of the Graphic Artists Guild, a national organization promoting the rights of art professionals and providing business support and advice.

Pictured is Pam Levy’s illustration, the first page from a story called “Sarah’s Garden”, published by Houghton Mifflin text for their Summer Success Reading Magazine.

Ready, Set, Freelance!

Presented by Justin Perricone & Ed Shems

Ed Shems and Justin Perricone will be your guides as you navigate the rewards and potential pitfalls of a freelance creative career. They'll cover everything from finding clients, to marketing and promoting, to getting paid and other steps that lead to a successful project and a happy client.

Get ready for your crash course into the wild world of freelancing!

About the Presenters

Justin Perricone
Justin Perricone spent years as a freelance graphic designer, but now works as the UX Strategist at Image Conscious Studios in Boston. 

He was an Adjunct Professor of Typography at The New England School of Art and Design at Suffolk University and has served as Vice-President of the Boston Chapter of the Graphic Artists Guild. He is co-founder of Creative Relay, an organization dedicated to providing professional development opportunities to the local and national creative community.


Ed Shems
Ed is a graduate of the Rhode Island School of Design and a seasoned illustrator and graphic designer, with more than twenty years as a freelancer. Ed has illustrated books for Scholastic, Sterling, Capstone and Wiley and has created work for education markets for Highlights for Kids, Scholastic, CarrotNewYork, Hasbro, MIT, Cricket and Harcourt.

Ed is the special guests coordinator for the Massachusetts Independent Comics Expo (MICE) and he is on the design advisory committee for DIGMA: The Design Industry Group of Massachusetts. He has served as President of the Boston Chapter of the Graphic Artists Guild. He is co-founder of Creative Relay, an organization dedicated to providing professional development opportunities to the local and national creative community.

In 2014, Ed testified before members of the Judiciary Committee of the House of Representatives in a hearing alongside the publishing industry on behalf of the Graphic Artists Guild, The Copyright Alliance and all visual artists concerning changes to the First Sale Doctrine.

About the Webinar

Creative Relay co-founders and long-time freelancers Ed Shems and Justin Perricone will be your guides as you navigate the rewards and potential pitfalls of a freelance creative career. They'll cover everything from finding clients, to marketing and promoting, to getting paid and other steps that lead to a successful project and a happy (which often means returning) client. You'll also learn about valuing your work and talking money with clients. You'll become more confident in treating your freelance work like a business and in your ability to work with clients while enjoying more success. 

Join us for this fast-paced, low-key, and off-the-cuff talk whether you're someone new to the game who needs to get up to speed or a more seasoned professional who wants a refresher.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Ready, Set, Freelance (Streaming Archive of Webinar)
Presenters: Justin Perricone & Ed Shems
Recorded Running Time: approximately one hour plus Q&A
Price: $35.00

Art Licensing - Print on Demand

Presented by J'net Smith, All Art Licensing

<h3>POD to Increase Profits & Leverage <br />Your Brand</h3> The proliferation of Print on Demand (POD) sites and opportunities can be either a blessing or a curse for graphic designers today, depending on your goals.  There are so many options, and frankly, many of them are more hazardous than advantageous.


POD to Increase Profits & Leverage Your Brand

The proliferation of Print on Demand (POD) sites and opportunities can be either a blessing or a curse for graphic designers today, depending on your goals.  There are so many options, and frankly, many of them are more hazardous than advantageous. This class will help you navigate the landscape so that you can make clear decisions about where and when to put your energy, in terms of creating and selling POD products.  The bottom line is that you must learn how to use POD to increase your profits and leverage your art without wasting time and/or money…or jeopardizing your future brand and licensing potential.

This class covers available sites and products, contract options and issues, brand and customer support, integration and shopping carts, as well as success stories and pitfalls to avoid. J’net is known for her in-depth presentations that always exceed expectations. If you have every considered, or attempted, selling your art on print-on-demand products, this important class will help you with each decision on the road to success!

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Art Licensing - Print on Demand (Streaming Archive of Webinar)
Presenter: J'net Smith
Recorded Running Time: approximately one hour plus Q&A
Price: $35.00

 

Copyrights & Comics

Presented by Mark Monlux & Daniel Abraham

Learn about Contracts, Copyrights and the basics of Fair Use for comics from  Artist, Mark Monlux and Attorney, Daniel Abraham of

About this Webinar

This webinar covers the basics of copyrights that cartoonists and graphic novelists need to know: copyright basics, where to register, why to register. 

Attendees will walk away with a basic understanding of:

1) Types of contracts and contract terms cartoonists will encounter (such as “work-for-hire”)
2) Copyright issues with collaborative work (who owns what)
3) And the basics of fair use and fan art.

About the Presenters

Mark Monlux, Illustrator

Mark Monlux is an award winning illustrator and cartoonist. Freelancing since 1985, the bulk of his work has been in the adverting and publishing world, his work in recent years has turned to various aspects of Graphic Facilitation; Ideation Illustration, Cartoon Reporter, Sketchnoter, and Whiteboard Animation. He has a national reputation for his knowledge on copyright law, contracts, good trade practice, and business ethics. He cofounded The C.L.A.W. The Cartoonists’ League of Absurd Washingtonians, served on the Guild’s National & Executive Committees of the Graphic Artist Guild for several years. He is also a member of the National Cartoonists Society and Cartoonists Northwest. He is currently producing a series of “Law & Artist” videos with Daniel Abraham.

Daniel Abraham, Attorney at Law

A former professional illustrator, Daniel Abraham has served the creative community as a copyright attorney for 25 years. As the Graphic Artists Guild's Vice President for National Affairs, he successfully advocated to change US and California tax laws to benefit artists, and has submitted testimony to Congress, the Copyright Office, and two state legislatures. Abraham has taught copyrights and contracts at Parsons School of Design, and teaches now at FIT. He has lectured on legal issues for creative professionals at schools and conferences nationwide.  Currently, he and illustrator Mark Monlux appear in the “Law & Artist” blog series, discussing legal issues in the arts.
 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Copyrights & Comics (Streaming Archive of Webinar)
Presenters: Mark Monlux and Daniel Abraham
Recorded Running Time: approximately one hour plus Q&A
Price: $35.00

 

Successful Selling Strategies for the Creative Business Owner

Presented by Heather Markel

<strong> How to stop struggling with sales, and start getting more clients. </strong> <br /><br />You love what you do, and you're great at it.  But you either avoid sales conversations all together, or, when you have them, you get an objection instead of a sale.

How to stop struggling with sales, and start getting more clients

You love what you do, and you're great at it.  But you either avoid sales conversations all together, or, when you have them, you get an objection instead of a sale.  And, you expect the objections, and you're tired of them, and you can't find a way around the objections. That leaves you struggling to pay bills, and your dream of financial freedom seems further and further away.  As a creative business owner, you're a genius at what you create, and you know you're great at what you do, but proactively selling is something that makes you freeze up or something you ignore all together.  The hardest part about selling as a creative genius can often be the difficulty to separate objection from personal rejection, leaving you yet another reason to opt out of selling.

The problem is, you need more clients. You'd rather wait for referrals.  But waiting for them leaves you waiting for cash, and your revenue flow ends up like a rollercoaster.

Selling doesn't make you a bad person, but if you think it does, you're missing out on buckets of cash.  

When you join us LIVE, on this exciting and entertaining webinar, you'll learn powerful keys to create reliable income in your business, without feeling like a used car salesman in the process.  Make a bigger difference, serve more clients and make the money you deserve!

Key Takeaways:
      - The truth about money objections and how they actually HELP you get to "Yes!" every single time.
      - How to help your prospects understand, instantly, that your offer is perfect for them, so they want it, and they gladly pay what you ask.
      - The single mind shift that saves you from sales guilt forever, so you finally make the money you deserve!
 
BIO
Heather Markel, CPC, is the Founder of BullBuster Business Coaching and has over 20 years marketing, sales and customer service experience with Fortune 500 companies and service-based-business owners and she is an Entrepreneur.com contributor! https://www.entrepreneur.com/article/278916.

She is a former board member of the ICF’s New York chapter, former President of BRG1 for The Manhattan Chamber of Commerce and has over 10 years of experience running small businesses.  She is also the Founder of The Expat Coach Association and Directory, a community for Expat Coaches around the globe to market their businesses to expats needing their services.  Her first business was Heather's Handbags - she has a creative bug and now enjoys creating jewelry and handbags in her spare time.

Heather is a New York native who lived on a farm in France as a teenager which led to her obsession with languages (she speaks 6) and love of cows.  Heather volunteers as a Big Apple Greeter, and is a board member and player on La Boule New Yorkaise – a French Petanque league in New York.

Guild Members  - view this archived webinar FREE as benefit of membership in the Graphic Artists Guild. 

Non-Members - purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive. 

 

Successful Selling Strategies for Creative Business Owners (Streaming Archive of Webinar)
Presenter: Heather Markel, BullBuster Business Coaching 
Time: approximately one hour plus 20-30 minutes Q&A
Price: $35.00

THE NEW ART LICENSING: Beyond the Basics

Presented by J’net Smith, All Art Licensing

This course is for every artist who wants to grow their revenue stream through licensing. <br /><p>J'net will help you understand the licensing industry with information that goes beyond the basics.</p>

Webinar Description

This course is for every artist who wants to grow their revenue stream through licensing. The one hour+ course will cover understanding the licensing industry, what you need to get started and expand your business, branding and marketing techniques, what manufacturers are looking for, collection essentials, how to recognize a safe contract, and when and how to find the right agent and/or attorney. These questions and more will be answered during and after this lively class, which will be presented by marketing and licensing expert J’net Smith.

Presenter Bio

Jeanette Smith, has more than 25-years’ experience in the marketing, publishing, branding and licensing industries and is currently the Owner/President of All Art Licensing, the Sedona based, coaching, training, consulting agency. As past United Media Vice President and the marketing powerhouse behind the wildly successful, $200 million a year, Dilbert™, she created the first corporate cartoon brand in history and is one of the few licensing trainers and coaches who has actually done what she teaches. Recently J’net was recognized for her expertise and appointed the Official Host for the Licensing Expo’s Art + Design Zone Resource Center. She is a frequent speaker for the Graphic Artists Guild, Licensing University, Surtex, HOW DESIGN LIVE, Self-Employment in the Arts and the CEO Conference. Through All Art Licensing, her goal is to make the business of marketing and licensing for creators understandable, achievable and affordable.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The New Art Licensing: Beyond the Basics (Streaming Archive of Webinar)
Presenter: J'net Smith, All Art Licensing
Recorded Running Time: approximately one hour
Price: $35.00

Ask a Pro! YOUR Q&A with a graphic designer and an illustrator

Presented by Rebecca Blake & Ed Shems

New York graphic design guru Rebecca Blake and Boston illustrator Ed Shems will answer your questions about working in the

About this webinar:

 - What's an invoice? 
 - How do I land my first client? 
 - What should I charge for a logo that will be used in print and also on the company website? 
 - Do I need a written contract for every job? 
 - When and how should I copyright something?

Our experts tell you all!

Watch the webinar now button

What's it like to be a graphic designer or illustrator in the real world?

"Ask A Pro" is designed just for students to talk about the real-world side of being a creative professional.

About the Presenters:

Rebecca is Design Director at Optimum Design & Consulting, a full service design firm in NYC, and as a Guild board member, has conducted numerous webinars and seminars on pricing and estimating. She also heads a workgroup with ico-D, the International Council of Design.

Ed (edfredned.com) is a RISD graduate with 25 years' experience in digital illustration for children's books, chapter books, magazines, and other projects too numerous to write about in one small paragraph. Ed is the co-founder of Creative Relay and is the special guest coordinator for MICE (the Massachusetts Independent Comics Expo).

PDF of links to additional resources

Link to page of links of additonal resources

Small Copyright Claims Court: New Legislation to Help Authors and Creators!

Presented by Lisa Shaftel, Nancy Wolff,
Thomas Kennedy and Michael Klipper

Two new bills are coming to Congress. Find out how we expect small copyright claims court will work, and more about Representative Hakeem Jeffries’ and Representative Judy Chu’s bills.

About the Webinar:

Graphic Artists Guild National Advocacy Liaison, Lisa Shaftel with special guests; IP attorney and DMLA Counsel Nancy Wolff, ASMP Executive Director, Thomas Kennedy and Michael Klipper, Law Office of Michael R. Klipper, PLLC tell you about the legislation we’ve been working on together to create a simplified alternative to the federal court system for copyright infringements under $30,000. Every artist, designer and photographer needs to join our grassroots effort to support this legislation. We tell you how in this informative webinar.

 

 

Watch the webinar Button Image for website
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About the Presenters:

Lisa Shaftel
Lisa Shaftel served four terms as National Advocacy Committee Chairperson and Executive Committee member of the Graphic Artists Guild.  She is currently the National Advocacy Liaison. As a Guild member since 1985, she previously served on the National Advocacy Committee, and was elected SPGA/Seattle Chapter President for two terms. 

As National Advocacy Committee Chair, Lisa assists artists who contact the Guild for help with client/contract disputes, business practices and ethics, and attorney referrals. She educates creative professionals and keeps the Guild in the forefront of the industry on issues affecting artists’ rights, such as copyright and orphan works, by writing Congressional testimonies, Guild White Papers, and a regular column in the “Guild News”. She advocates for artists at Congressional hearings, at meetings and discussions with the U.S. Copyright Office and other organizations representing creative professionals.

Lisa earned a Bachelor of Fine Arts in Scenic and Lighting Design from the State University of NY- College at Purchase, a Masters of Fine Arts from the Polakov Studio of Stage Design, and a Certificate in Multimedia from the University of Washington Extension.

 

Thomas Kennedy
Executive Director for American Society of Media Photographers

 www.asmp.org
Thomas R. Kennedy is Executive Director of American Society of Media Photographers (ASMP), this country’s leading trade association representing independent photographers working across commercial and editorial genres.

He is an internationally known visual journalist with extensive print, broadcast, and online journalism experience, including positions Managing Editor for Multimedia at The Washington Post, and Director of Photography at the National Geographic Society. He has created, directed, and edited visual journalism projects that have earned Pulitzer Prizes, as well as EMMY, Peabody, and Edward R. Murrow awards.

Previously, he has also worked as an independent consultant coaching and mentoring individual photographers, as well as providing strategic analysis on visual storytelling for media companies and nonprofit organizations. In addition, he has taught regularly at universities and multimedia conferences, and advises about recruiting, coaching, and managing creative talent for optimal performance.

He is a graduate of the University of Florida, with a B.S. degree in journalism, and he serves on the Board of Directors for the Eddie Adams Photo Workshop, and on the Board of Advisors for The School of Visual Communications at Ohio University.

 

Michael R. Klipper
As counsel to the Senate Judiciary Committee, in-house counsel to two leading trade associations and in private practice representing trade associations, legislative coalitions, Fortune 500 companies and individual clients, Mr. Klipper has been involved in myriad legal and legislative issues primarily in the areas of copyright and constitutional law.

Copyright Issues

Throughout his legal career, Mr. Klipper has represented clients before Congress and federal agencies on copyright legislative issues. His interest in copyright legislation traces back to his work as counsel to the Senate Judiciary Committee when he became immersed in the first wholesale revision of the U.S. copyright law in 67 years. Since his time on the Senate Judiciary Committee staff, Mr. Klipper has been involved in many of the myriad efforts to amend the 1976 Copyright Act both as counsel to two leading trade associations—the Motion Picture Association of America and the Association of American Publishers—and in private practice. Among the legislative issues he has worked on are creation of a small claims copyright court, scope of criminal penalties for copyright infringement, copyright renewal, response to the Supreme Court’s Betamax decision, the implementation of the Berne Copyright Convention, the Digital Millennium Copyright Act, pre-emption of contracts under Sec. 301 of the copyright law, fair use of unpublished works, and state immunity from money damages in copyright cases. Currently, Mr. Klipper the American Society of Media Photographers with respect to the House Judiciary Committee’s ongoing review of the 1976 Copyright Act.

 

Nancy Wolff
Counsel for the Digital Media Licensing Association

 http://www.pacaoffice.org
 www.pacaoffice.org/officers.shtml and http://cdas.com/attorney/nancy_wolff/

Nancy E. Wolff is a member of the Intellectual property, media and entertainment law firm of Cowan, DeBaets, Abrahams & Sheppard, LLC located in New York, New York.  She represents a wide range of creative individuals and companies in all areas of digital media, licensing and publishing. In addition to transactional work, she represents clients in state and federal court civil actions as well as arbitration and mediation and is admitted to practice in NY, NJ CA and PA. She is a frequent speaker throughout the United States and Europe on copyright, digital media, and licensing for many organizations. She is the President of the Copyright Society of the USA, Chair of the ABA IP Section Committee On Visual Arts , Dramatic Works and Motion Picture and serves on the ABA Copyright Reform Task Force. She is recognized as a Super Lawyer in Intellectual Property and ranked by Super Lawyers as one of the top 50 female lawyers in New York City.

SEO Basics for the Savvy Graphic Designer: Intro to Google Analytics

Presented by Dawn Mitchell

In our previous SEO Basics webinar—Intro to Website Optimization—we taught you how to properly optimize your website in order to increase visitors to your website through better search engine rankings. <br />In this webinar, we’ll continue the conversation, showing and teaching you how to use Google Analytics to track those visitors coming to your website.

About the webinar:

In our previous SEO Basics webinar—Intro to Website Optimization—we taught you how to properly optimize your website in order to increase visitors to your website through better search engine rankings.

In this webinar, we continue the conversation, showing and teaching you how to use Google Analytics to track those visitors coming to your website. Wel cover all the basics so you can read and understand the most pertinent reports and understand what they mean.

About the Presenter:

A 20-year industry veteran, Dawn specializes in print and web design for all types and sizes of businesses. In response to her clients’ requests, she began dabbling in search engine optimization about ten years ago, developing solutions that help small businesses at a fraction of the cost of big SEO firm rates. Largely self-taught and mentored by top professionals, she avidly follows industry developments to hone her expertise. 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild, log into "Member Central" to access the live link.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

SEO Basics for the Savvy Graphic Designer (Streaming Archive of Webinar)
Presenter: Dawn Mitchell
Recorded Running Time: approximately one hour
Price: $35.00

How to Negotiate (Even if You Hate Conflict)

Presented by Katie Lane

If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

About the Webinar:

If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, confident, and ready for action the next time you have to negotiate. 

About the Presenter:

Katie Lane is an attorney and negotiation coach who works with artists and freelancers to help them protect their rights and get paid fairly for the work they do.  Based in Portland, Oregon, she helps her clients successfully handle all sorts of sticky conflicts and shares negotiation and legal info for creative professionals on her blog, Work Made For Hire. Her favorite thing is teaching people who are intimidated by negotiation how to get what they want with confidence and calm.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

How to Negotiate: Even if you hate conflict (Streaming Archive of Webinar)
Presenter: Katie Lane
Recorded Running Time: approximately one hour
Price: $35.00

Marketing on a Shoestring – For Artists

Presented by Geri Mazur

Award winning marketing consultant Geri Mazur gives creative professionals practical information to help market yourself - even if you don't have a huge budget.

About the Webinar:

Award winning marketing consultant Geri Mazur gives creative professionals practical information to help market yourself - even if you don't have a huge budget.

About the Presenter:

Geri Mazur is an award winning small business marketing consultant with more than 25 years experience moving people, products and brands forward. Geri has spent most of her career with major advertising and public relations agencies, holding a number of senior strategic and management positions in marketing, communications and advertising. During that time she has worked with such well-known brands as P & G, Purdue Farms, Princess Cruises and Pfizer. Today, she brings the thinking and discipline of big business marketing to small businesses. She makes it easy, understandable and affordable.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild. 

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Marketing on a Shoestring - For Artists (Streaming Archive of Webinar)
Presenter: Geri Mazur
Recorded Running Time: approximately one hour
Price: $35.00

How Responsive Is Your WordPress Web Site?

Presented by Bud Kraus

Do you know what to look for when you purchase a WordPress theme? Just because it's advertised as Responsive do you think that will make your site truly responsive?  <p>This webinar explores what you should be looking at when you buy a theme and the pitfalls many designers and developers overlook when creating a responsive WordPress site.</p>

About the Webinar:

Do you know what to look for when you purchase a WordPress theme? Just because it's advertised as Responsive do you think that will make your site truly responsive?

This webinar explores what you should be looking at when you buy a theme and the pitfalls many designers and developers overlook when creating a responsive WordPress site.

http://joyofwp.com/wpatoz-gag

About Bud:

Bud Kraus is a WordPress evangelist because he believes it is the answer for just about everyone. From large and small businesses, individuals and organizations WordPress has so much to offer. Be you a blogger, a regular site, a web designer and developer WordPress can work for you.

Bud has been teaching the fundamentals of web design for thousands of students at Pratt Institute, the Fashion Institute of Technology and for his private students for 15 years. He also has worked on client sites taking a wide range of responsibilities from online communications director to project manager for site makeovers.

Besides teaching Bud works with individuals and small businesses developing their WordPress sites.
Questions? email Bud at: bud@joyofwp.com

 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

How Responsive is Your WordPress Web Site? (Streaming Archive of Webinar)
Presenter: Bud Kraus
Recorded Running Time: approximately one hour + Q&A
Price: $35.00

SEO Basics for the Savvy Graphic Designer: Intro to Website Optimization

Presented by Dawn Mitchell

As a graphic designer, you know how to design a website, but how effectively are you driving traffic to that website? Could it be ranking better? In this webinar for graphic designers who haven’t done SEO, we’ll cover the basics on optimizing websites for search engines and give an overview of what tools a Graphic Designer can use to do it properly.

About this Webinar:

As a graphic designer, you know how to design a website, but how effectively are you driving traffic to that website? Could it be ranking better? In this webinar for graphic designers who haven’t done SEO, Dawn covers the basics of optimizing websites for search engines and give an overview of what tools a Graphic Designer can use to do it properly. Dawn will highlight what Google looks for when indexing a website, and show you how to view metrics to find out if your SEO efforts are working.

About Dawn:

A 20-year industry veteran, Dawn specializes in print and web design for all types and sizes of businesses. In response to her clients’ requests, she began dabbling in search engine optimization about ten years ago, developing solutions that help small businesses at a fraction of the cost of big SEO firm rates. Largely self-taught and mentored by top professionals, she avidly follows industry developments to hone her expertise.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

 

SEO Basics for the Savvy Graphic Designer: Intro to Website Optimization (Streaming Archive of Webinar)
Presenter: Dawn Mitchell, G4G Interactive, Inc.
Recorded Running Time: approximately one and one half hour
Price: $35.00

The 2016 Design Pricing Game

Presented by Rebecca Blake

We’ll present specs for a range of design projects from working designers – the information you gather before bidding. Attendees “bid” on the project & submit their projected prices. We’ll then reveal the actual price the designer submitted & the reasons for the bid. Then we'll discuss the final invoice.

About this Webinar:

Great! You landed a meeting with that prospective client you’ve been wooing, and they ask you to give a price on their project.

Now what? Ever feel as if you’re guesstimating when it comes to bidding on a project?

View the Design Pricing Game streaming webinar. We’ll be presenting the specs for a range of actual design projects from working designers – all the information you would gather before bidding on a job. Our webinar attendees “bid” on the project — submit the prices they would charge. We then reveal the actual estimated price the designer submitted, and go over how that designer came up with the bid. Finally, we discuss the actual invoiced fee, to show how the project progressed, and how that was reflected in the final price.

We discuss the projects of four professional Designers. After each project is presented we have a discussion and Q&A. There is an additional Q&A session at the end.

Featured Designers and Projects:

Book Jacket Design: Dawn Mitchell of G4G Interactive: www.g4ginteractive.com
Brochure: Theresa Whitehill of Colored Horse Studio: www.coloredhorse.com
Logo: Jonni Bailey of Ruff Haus Design: www.ruffhaus.com
Website: Sue Jenkins, Lucky Chair Design: www.luckychair.com

About the Presenter:

Rebecca Blake has 20 years of experience as Design Director at Optimum Design & Consulting, a small design firm in New York City specializing in print, identity, and web projects for small- to medium-sized clients. She has been active with the Graphic Artists Guild for almost as long, and has produced the Pricing Game both as a live event and as a webinar. She is also active with ico-D, where she represents the Guild’s positions on spec work and fair business practices for graphic artists.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The 2016 Design Pricing Game (Streaming Archive of Webinar)
Presenter: Rebecca Blake
Recorded Running Time: approximately one and one half hour
Price: $35.00

 

The Basics of Art Licensing

Presented by Nina Edwards

Learn the Basics of Art Licensing including; learning about the top ten markets, how to appeal to the manufacturers, retailers and publishers. We'll explore online licensing opportunities. Nina will also cover how to protect your illustrations with contracts and copyrights and she will cover how to find an appropriate agent.

Webinar Description

In this webinar, Nina Edwards will cover the basics of licensing your art work.

This presentation is ideal for those artists who have been considering ways to develop passive income but are uncertain where to start.

Nina Discusses: 

  - The top ten licensing markets

  - How to develop product lines to appeal to manufacturers, retailers, and publishers who license art

  - The basics of art licensing contracts

  - The basics of copyright law and how to copyright your images

  - Tips for finding an appropriate art licensing agent

  - The basics of international licensing colors and trends

  - Exploring online licensing opportunities

About Nina

Nina is an award-winning fashion illustrator, licensor, graphic designer, and art instructor based in New York. She licenses her illustrations to US and international paper gift companies, including Madison Park Greetings, the Giftwrap company, and Target.

Nina is the owner of "Metropolitan Miss Design Studio".
www.metropolitanmiss.com/

Vist the Metropolitan Miss online store at: https://society6.com/metropolitanmiss

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The Basics of Art Licensing (Streaming Archive of Webinar)
Presenter:
Nina Edwards
Recorded Running Time: approximately one and one half hour
Price: $35.00

Fair Use is a Lousy Business Model

Presented by Michael D. Steger

This online presentation will cover the basics of copyright law, including ownership, transfer, licensing and the requirements to be considered a “work made for hire”.  We will explore best practices for protecting your works from being infringed and how to avoid infringing others’ creations.  Finally, we will discuss the concept of “fair use”, the application of

Webinar Description

This online presentation covers the basics of copyright law, including ownership, transfer, licensing and the requirements to be considered a “work made for hire”.  We explore best practices for protecting your works from being infringed and how to avoid infringing others’ creations.  Finally, we discuss the concept of “fair use”, the application of the fair use defense in the real world, and practical measures to maximize the value of your own copyrighted works.

Presenter Bio

Michael D. Steger, the founder and Co-Managing Partner of Steger Krane, LLP, focuses on intellectual property, entertainment, litigation, and corporate and other business matters. Mr. Steger’s intellectual property practice includes trademark registration and prosecution, copyright registration, trade secrets and other intellectual property litigation, and counseling on corporate branding. He regularly represents clients in entertainment, media and copyright litigation, including cases involving music, publishing, and fashion design. In 2010 he was named “Best Intellectual Property Attorney for Growing Businesses” by New York Enterprise Report magazine.

Mr. Steger is a member of the American Bar Association’s Litigation Section (Co-Chair Copyright Litigation Subcommittee) and General Practice/Solo Section (Vice Chair, Intellectual Property Committee), and the New York City Bar, where he is a member of the Trademark Committee. He is a member of the New York, California, Virginia and District of Columbia Bars. Mr. Steger received his J.D., M.A. and B.A. from the University of Virginia.

Contact Information:
email: Michael Steger
Phone: New York, NY: (212) 736-6800 or Orangeburg, NY: (845) 359-4600  Fax: (845) 689-2155
On the web: www.skattorney.com or www.mistercopyright.net

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Fair Use is a Lousy Business Model (Streaming Archive of Webinar)
Presenter: 
Michael Steger
Recorded Running Time: approximately one and one half hour
Price: $35.00

 

Start - Run - Grow Your Design Business

Presented by Lara Kisielewska

<strong>Start – Run – Grow Your Design Business</strong> is a three part webinar series presented by Lara Kisielewska, Founder of Optimum Design and Consulting

Start – Run – Grow Your Design Business
Webinar Series

Presenter: Lara Kisielewska

We've expanded our popular webinar on starting your own design firm to be a three part series, so that we can delve into the details of how to start, run, and grow your own design business. Lara Kisielewska, founder of Optimum Design & Consulting, brings her 20+ years of experience to bear. 

Part One:

Start your Design Business

You know you want to be your own boss, but how do you get started with your own design firm? This webinar covers the planning and strategizing you need to do to realize the vision you have for your design firm, from developing your plan, to following through with practical steps you need to take.

• Drafting your business plan.
• Calculating the rates you need to charge.
• Getting funding and maintaining cash flow.
• Developing your key business relationships.
• Setting up your business.


Part Two:

Run your Design Business

Now that you have your business set up, how do get get the jobs – and fees – coming in?  We'll go over the nitty-gritty of how to negotiate with clients, estimate on projects, and protect yourself with a decent contract. We'll also cover what to do when client is unhappy, and how to best resolve a difficult situation. 

• Meeting and negotiating with potential clients.
• Estimating on projects.
• Constructing a good design contract.
• Payment scenarios.
• What to do when something goes wrong.
 

Part Three:

Grow your Design Business

Your design firm is up and running; how do you take it to the next level? This webinar covers developing your marketing plan, learning how to network, and figuring out the best ways to market your business.  We also cover how to grow your business –  through collaborative partnerships with other companies, by keeping your clients coming back, and by hiring the staff you need to make that happen.

• Developing a marketing plan.
• Networking: standing out in a crowd.
• Setting up strategic alliances.
• Keeping your clients coming back.
• Staff: hiring and keeping employees.
 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Start - Run - Grow Your Design Business (Streaming Archive of Webinar)
Presenter: Lara Kisielewski
Recorded Running Time: approximately one hour each plus Q&A. 
Price: $75 for the three part series!

Intro to Data Visualization

Presented by Belinda Ivey

Join Belinda Ivey as she guides us through the basics of data visualization - the crux of any infographic. Learn where to find data and how to sift through the information.

About the Webinar:

Join Belinda Ivey as she dives into the basics of data visualization — the crux of any infographic.

Learn where to find data how to sift through the information. Learn how to match chart types to the right information. Belinda even covers modern approaches to designing data, and how the story is critical to the design. Rest assured, statistics and other math skills are not pre-requisites - though they may come in handy. 

About Belinda:

Belinda Ivey is the co-founder and CEO of KarBel Multimedia, a creative agency that specializes in infographic design, data visualizations, motion graphics and interactives. Belinda’s award-winning career has sling-shot her from newspaper art departments across the country for the first 12 years of her career, before she left the industry in 2011 to focus on her company with her husband. 

Belinda is also a part-time lecturer at the University of Miami’s School of Communication, where she has taught multimedia design and infographics to undergraduate students. She is currently pursuing an MFA in motion media design from the Savannah College of Art & Design.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Introduction to Data Visualization (Streaming Archive of Webinar)
Presenter: Belinda Ivey
Recorded Running Time: approximately one hour
Price: $35.00

Artists Tips for Working with Art Directors

Presented by Giuseppe Castellano

Giuseppe covers tips for artists to use when working with Art Directors - from the perspective of an Art Director. He uses his experience to help you realize mistakes you may be making.

Webinar Description

Every illustrator is different. And yet—regardless of experience, education, or talent—there are common mistakes all illustrators make.

Some of them are harmless oversights: while others can damage a reputation.

In this webinar, Giuseppe covers tips for artists to use when working with Art Directors - from the perspective of an Art Director. He uses his experience to help you realize mistakes you may be making.

About Giuseppe

Giuseppe Castellano is an award-winning Designer, Illustrator, and Art Director at Penguin Random House; with over sixteen years of book publishing experience. He oversees the imprints of Grosset & Dunlap, Price Stern Sloan, Frederick Warne and Co., the Penguin Young Readers, and Cartoon Network Books.

Giuseppe has been a guest speaker, critic, and/or teacher at several reputable Art and Design schools.

He is also a regular faculty member for SCBWI and writes a monthly blog Visit Giuseppes blog

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Artists' Tips for Working with Art Directors (Streaming Archive of Webinar)
Presenter: Giuseppe Castellano
Recorded Running Time: approximately one hour
Price: $35.00

 

Collaboration is the New Black

Presented by Lara Kisielewska & Marty Katz

Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

Webinar Description

Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

Best practices are based on the perspective that the whole is greater than the sum of its strategic and creative parts. Successful collaborations are built on inclusion of both strategic and creative disciplines. It’s available to all with open minds. 

Presenter Bios:

Marty Katz, President of Synapse Partnership, a marketing consulting firm describes user-friendly practices that forge:

     •  Strategies for leadership of the creative development process
     •  Communication platforms that drive successful collaboration between marketing, creatives and clients
     •  Client buy-in of creative solutions at critical decision markers

Lara Kisielewska, Founder of Optimum Design & Consulting, a graphic design firm, will discuss how her partnerships with marketing strategists have:

     •  Produced higher-quality projects for her clients 
     •  Led to more work for her firm
     •  Provided value-add benefits that have helped land projects

 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Collaboration is the New Black (Streaming Archive of Webinar)
Presenters:
Lara Kisielewska and Marty Katz
Recorded Running Time: approximately one hour
Price: $35.00

Infographics: Creating Visual Stories

Presented by Belinda Ivey

Belinda Ivey, co-founder of KarBel Multimedia discusses how an infographic comes together from concept to final draft.

Class Description

So how do you tell a story visually? Meet Belinda Ivey, a 16-year design veteran discusses a bit of her background as an newspaper visual journalist morphed into becoming an independent infographic designer. Viewers learn how an infographic comes together from concept to final draft. Belinda also covers the three types of basic infographics, as well as discussing which format works best to tell a visual story. 

Bio

Belinda Ivey is the co-founder and CEO of KarBel Multimedia, a creative agency that specializes in infographic design, data visualizations, motion graphics and interactives. Belinda’s award-winning career has slingshot her from newspaper art departments across the country for the first 12 years of her career, before she left the industry in 2011 to focus on her company with her husband.

Belinda is also a part-time lecturer at the University of Miami’s School of Communication, where she has taught multimedia design and infographics to undergraduate students. She is currently pursuing an MFA in motion media design from the Savannah College of Art & Design.

 

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Infographics: Creating Visual Stories (Streaming Archive of Webinar)
Presenter: 
Belinda Ivey
Recorded Running Time: approximately one hour
Price: $35.00

 

Making a Living Making Games

Presented by Joey Ellis

Joey discusses a bit of his professional background as a graphic designer, and how those skills, along with his illustration work has helped him land 3 years worth of iOS game development projects.

Class Description
Joey discusses a bit of his professional background as a graphic designer, and how those skills, along with his illustration work has helped him land 3 years worth of iOS game development projects.

Viewers learn what roles and jobs may be available to them, even if they’ve never worked on a game before, and that game development is a huge industry employing many, many, many illustrators and designers.

Presenter Bio
Joey Ellis is an illustrator and designer with over ten years of experience specializing in character design for brands, games and stories of all kinds. Working for clients like Disney, Facebook and PBS Kids, Joey's work is as recognizable as it is loveable, bursting with bright colors and personality.

Joey recently successfully self-published a 72-page graphic novel through Kickstarter called "Leaky Timbers" starring Wolfie Monster. Joey lives with his wife Erin and two boys in Charlotte, NC.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below. You will receive an email with a link to the streaming archive.

Making a Living Making Games (Streaming Archive of Webinar)
Presenter: 
Joey Ellis
Recorded Running Time: approximately one hour
Price: $35.00

 

Introduction to Responsive Design

Presented by Erik Fadiman

We’ll discuss an agile design workflow which includes styles tiles, designing in the browser, and testing on multiple devices.

Introduction to Responsive Design

As more people access the web from their smartphones and tablets, the range of screen sizes and platforms designers need to deliver for has increased dramatically. Responsive Web Design allows us to create website layouts which adapt to fit any device. There are three main components to this kind of approach: a fluid grid, flexible images and media queries. This means old fixed-width layouts do not fit the modern web anymore and the way we work needs to be changed.  Showing static comps to clients is no longer practical and we’ll discuss an agile design workflow which includes styles tiles, designing in the browser, and testing on multiple devices.

About the Presenter

Erik Fadiman has a BA in Fine Art from the University of California at Santa Cruz and spent several years as a chef before he became obsessed with technology. He has over ten years of experience building websites for local, national, and international clients. Erik specializes in branding, user experience design, and front-end web development. He likes to design simple, elegant websites and writes clean, standards-compliant code. He is an Adobe Certified Expert and teaches classes in web design at Seattle Central Creative Academy. He looks exactly like Johannes Itten. Look it up.

To learn more about Erik and his work, visit:

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below. You will receive an email with a link to the streaming archive.

Introduction to Responsive Design (Streaming Archive of Webinar)
Presenter: Erik Fadiman
Recorded Running Time: approximately one hour
Price: $35.00

Promoting a Strong Personal Brand: A Workshop for Creative Professionals

Presented by Dana Leavey-Detrick

In this presentation, Dana Leavy-Detrick guides you through the process of building a compelling and consistent brand for your work, as well as effective strategies for standing out and communicating your brand message.

Whether you consider yourself a freelancer, a full time contractor, or a small business brand, creating a cohesive brand presence that communicates your unique value to your customers is an important foundation for building and sustaining your career and client base.

In this presentation, Dana Leavy-Detrick, a former creative industry recruiter and resume writer specializing in the fields of advertising, marketing, design, and technology, guides you through the process of building a compelling and consistent brand for your work, as well as effective strategies for standing out and communicating your brand message in today’s competitive and digitally-driven marketplace.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Promoting a Strong Personal Brand: A Workshop for Creative Professionals (Streaming Archive of Webinar)
Presenter: Dana Leavey-Detrick
Recorded Running Time: approximately one hour.
Price: $35.00

 

The All-Illustration Pricing Game

Presented by Rebecca Blake

See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Do you feel like  you're rolling the dice every time you bid on a new illustration project? This workshop is designed to help you learn what other working illustrators are charging, and how you can defend your pricing decisions. We present projects from each of four experienced illustrators, showing a range of project types. Followed by a discussion with our illustrators on how they estimate on new assignments, manage their client's expectations, and follow through to successfully close a project.

Joined by Illustrators; Marty Blake, Cedric Hohnstadt, Mark Monlux and Ed Shems.

Guild Members view this archived webinar FREE as benefit of membership inthe Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The All-Illustration Pricing Game (Streaming Archive of Webinar)
Presenter: Rebecca Blake, with work from Marty Blake, Cedric Hohnstadt, Mark Monlux and Ed Shems
Recorded Running Time: approximately one and one half hour
Price: $35.00

 

Anatomy of a Design Proposal

Presented by Michael Janda

During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press. 

We explore the 20 parts of a creative proposal, what you should include in each, and when you should include each of them in your proposal to a client. In addition to defining proposal formats and content, we'll also explore pricing your projects and how to protect yourself from "bad" clients.

"Throughout my career as an agency owner (RiSER) I have sent more than 2,000 proposals to clients large and small, successfully securing millions of dollars of design and programming work," states Michael Janda. "Throughout that process we have refined the proposal process and discovered strategies that green-light projects."

About the Presenter
Michael Janda is a designer, author, speaker, agency owner, and creative consultant. Based in the Salt Lake City, his agency, RiSER, has been dazzling high-profile clients like Google, Disney, and Warner Bros., since 2002. In 2013, Michael's first book, Burn Your Portfolio, was published by Peachpit Press.

Guild Members view this archived webinar FREE as benefit of membership in
the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Anatomy of a Design Proposal (Streaming Archive of Webinar)
Presenter: Michael Janda
Recorded Running Time: approximately one hour
Price: $35.00

How to Create and Deliver Your Best Portfolio

Presented by Donna Farrugia

Permissions

Presented by Joyce Miller

Color Management for the Graphics Arts Professional

Presented by Martha DiMeo

You will come away with an understanding of color management's role in the digital color workflow–how it works, what it can and cannot accomplish, and the steps necessary to achieve consistent, predictable, and repeatable color from capture to final output.

As a graphic arts professional it is not necessary to become a color management expert, but it is essential to become color management practitioner. In this hour-long webinar, Digital Imaging Specialist, Martha DiMeo, will introduce 3 key components of implementing a color-managed workflow: 

- Display calibration and profiling
- Control of work environment
- Embedding and honoring profiles

You will come away with an understanding of color management's role in the digital color workflow–how it works, what it can and cannot accomplish, and the steps necessary to achieve consistent, predictable, and repeatable color from capture to final output.

About the Presenter
Martha DiMeo is a Digital Imaging/Photoshop Specialist and owner of ChromaQueen.com, a photo-editing service company specializing in color correction and retouching for books, magazines, art publishers, advertising, and digital media. She is intensely passionate about photography, Photoshop, and superb color reproduction. In addition to photo editing services, ChromaQueen.com offers on-site and remote color management consulting to the graphic design and photography community. Martha can be reached at 617-855-8474.

Guild Members view this archived webinar FREE as benefit of membership in
the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Color Management for Graphic Arts Professionals (Streaming Archive of Webinar)
Presenter:
Martha DiMeo
Recorded Running Time: approximately one hour
Price: $35.00

Artist to Rainmaker: A Possible Journey

Presented by Wendy Weiss

Marketing Up: Finding Clients with Real Budgets

Presented by Ilise Benun

Selling Your Value Instead of Lowering Your Fees – 10 Tips

Presented by Maria Piscopo

The Client Wish List, the Beautiful Proposal, and the Project Scope

Presented by Daniel Shutzsmith

What you need to know to make a web site

Presented by Bud Kraus

GOING VIRTUAL: What social networking can do for your business

Presented by Robbin Block

What an Illustrator’s Rep Can and Can’t Do for You

Presented by Vicki Morgan

Making Money While You Sleep: Creating Continuous Cash Flow from Your Art

Presented by Jeanette Smith

Help, Where’s My Money?

Presented by Susan Lee

Email and Websites and Blogs, Oh My!

Presented by Dan Kittay

Contract Workshop

Presented by Robert Saunders

Business Ethics: Using Contracts and Courtesy to Your Advantage

Presented by Mark Monlux

Creating Residual Income with Art Licensing

Presented by Cheryl Phelps

Own It, Protect It, Get Paid for It

Presented by Bob Clarida

Get the Money: Contracts and Collections for Graphic Artists and Designers

Presented by Greg Victoroff, Esq.

Whether full time employees or independent designers, graphic artists encounter a wide variety of written, oral and implied contracts. Without a strategic plan for collecting money, getting paid can be slow and frustrating, even catastrophic for a small business chasing a large receivable.

Whether full time employees or independent designers, graphic artists encounter a wide variety of written, oral and implied contracts. Without a strategic plan for collecting money, getting paid can be slow and frustrating, even catastrophic for a small business chasing a large receivable.

Join trial lawyer and arts-attorney, Greg Victoroff, Esq. to learn how to write short and easy, pro-artist contracts and collect debts and receivables.

● Contract tips and tricks to mitigate collection problems and get paid faster
● How to write your own bulletproof contracts
● Spotting and rejecting unfair terms before it’s too late
● Essential terms for every licensing agreement
● Employee vs. independent contractor contracts
● Non-disclosure and non-competition contracts
● Collaboration, partnership contracts
● Copyright, trademark and trade secret contracts
● Pro-artist “boilerplate” terms to demand in every contract
● Works made for hire contracts
● Agent and Rep contracts
● Model and Property releases
● Artists' right to recapture copyrights sold or licensed after 1977
● Artist’s debt collection crash-course: demand letters, small claims court, avoiding legal fees, writs of attachment, self-help


Greg Victoroff is a partner in the Los Angeles law firm of Rohde & Victoroff negotiating music and visual art contracts and handling trials and appeals in state and Federal courts. Certified by the State Bar of California as an MCLE provider, Mr. Victoroff frequently lectures to lawyers and artists across the US and Canada and Europe. Among other books and articles he has written, he is the editor and co-author of “The Visual Artists Business and Legal Guide” (Prentice Hall 1995) and a contributor to the “Graphic Artists Guild Handbook: Pricing & Ethical Guidelines” (GAG 2001-2012). www.rohde-victoroff.com  greg@rohde-victoroff.com

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Get the Money (Streaming Archive of Webinar)
Presenter:
Greg Victoroff
Recorded Running Time: approximately one hour
Price: $35.00

Overcoming Idea Killers

Presented by Tom Fishburne

Tom Fishburne, Marketoonist and founder of Marketoon Studios, parodies innovation pitfalls and showcases how to foster creativity, avoid mediocrity. With cartoons and case studies, including his time at Method Products, Tom discusses how to overcome idea killers to create killer ideas.

Tom Fishburne, Marketoonist and founder of Marketoon Studios, parodies innovation pitfalls and showcases how to foster creativity, avoid mediocrity, and create more remarkable products. Geek Squad described advertising as a "tax for unremarkable thinking." The creative process shouldn't end after the brainstorm, yet ideas often suffer a thousand cuts in the process of bringing them to life. With cartoons and case studies, including his time at Method Products, Tom will talk about how to overcome idea killers to create killer ideas.

Tom has also be exploring how he discovered a way to make a living as a cartoonist.

About Tom Fishburne
http://tomfishburne.com/

Tom Fishburne started drawing cartoons on the backs of Harvard Business School cases. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times.

Tom Fishburne CartoonHe is the Founder and CEO of Marketoon Studios http://www.marketoonstudios.com/, a content marketing studio that helps businesses such as Unilever, O2, Kronos, Baynote, Rocketfuel, and the Wall Street Journal reach their audiences with cartoons. He is also a frequent keynote speaker on innovation, marketing, and creativity and The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500.

He is also VP at Method Products, named “the 16th most innovative company in the world” by Fast Company. Over five years with Method, Tom launched new products, led marketing, and started the European business from scratch. He has led brands at Nestle and General Mills, developed web sites for interactive agency iXL, and helped launch the first English-language magazine in Prague.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Overcoming Idea Killers (Streaming Archive of Webinar)
Presenter: Tom Fishburne
Recorded Running Time: approximately one hour
Price: $35.00

Legal Rights and Issues

Presented by Linda Joy Kattwinkel

Copyright, trademark, and art law attorney Linda Joy Kattwinkel joined us to answer some of the most common yet complex questions that surface for creatives almost daily.  Attendees submitted questions prior to the event and are included in the dialogue.

Copyright, trademark, and art law attorney Linda Joy Kattwinkel joined us to answer some of the most common yet complex questions that surface for creatives almost daily.  Attendees submitted questions prior to the event and are included in the dialogue.


Currently planned topics of discussion for this live webinar include:

  • Dealing with late payments from clients
  • Publicity rights when working with the likeness of someone famous
  • Copyright issues, infringement and fair use
  • Agreements and contracts
  • Difference between common sense and the law
  • Fair use
  • Dealing with unauthorized copying of your work online (The Digital Millennium Copyright Act)

About the Presenter

Linda Joy Kattwinkel is a visual artist as well as an attorney. She practices primarily copyright, trademark, and arts law. Ms. Kattwinkel received her arts training at Virginia Commonwealth University, where she graduated cum laude in 1975 with a B.F.A. in communication arts. Thereafter she worked for thirteen years as a graphic artist in editorial, corporate and advertising design and typography. She has designed many corporate and product logos, and has produced illustrations for educational books and other publications. Today she paints in plein air and at her studio in San Francisco, where she sometimes participates in Open Studios. Her artwork has been shown in more than twenty-five museum and gallery exhibitions.

Ms. Kattwinkel received her law degree cum laude from Hastings College of the Law in 1991. At Hastings, she co-founded, edited, and designed the logo for the Hastings Women's Law Journal. Ms. Kattwinkel published an article and artwork in the journal, On Motherhood and Working, 3 Hastings Women’s LJ1 (1992). During law school Ms. Kattwinkel externed with the Honorable Marilyn Hall Patel, United States District Judge for the Northern District of California. Ms. Kattwinkel was admitted to the California Bar in 1992. Before joining Owen, Wickersham & Erickson, Ms. Kattwinkel served as a long-term judicial clerk to the Honorable Claudia Wilken, United States District Judge for the Northern District of California. Ms. Kattwinkel received her alternate dispute resolution training from California Lawyers for the Arts and The Center for Mediation and Law. She has been mediating and arbitrating intellectual property and arts related disputes since 1987.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Legal Rights and Issues (Streaming Archive of Webinar)
Presenter: Linda Joy Kattwinkel
Recorded Running Time: approximately one hour.
Price: $35.00

Life Kerning

Presented by Justin Ahrens

Based on his book of the same name, Life Kerning challenges creative professionals to rediscover why they pursued their careers, and to bring themselves back to who they are.

In the graphic design industry, kerning is the fine-tuning or adjustment of space between letterforms (type). In his book Life Kerning, Justin Ahrens applies this concept to both the life and career of business professionals. There is a common misconception that positive change in one’s life only comes from a complete system overhaul. Ahrens challenges this notion by inviting business leaders and professionals to not only reassess the various spaces and goals of one’s life, but to rethink our understanding of balance altogether.

In this one hour webinar expect insights and observations from both the creative and professional world.
• Determine what you're passionate about, and how to keep those passions in the forefront of your life and career.
• Create work that stands apart.
• Cultivate and maintain a group of wise mentors.
• Develop critical decision-making skills.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Life Kerning (Streaming Archive of Webinar)
Presenter: Justin Ahrens
Recorded Running Time: approximately one hour.
Price: $35.00

Skillful Communication with Clients

Presented by Marcia Hoeck

Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Marcia provides strategies for you to step up and take a leadership role in client communications.

Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Many times, clients are looking for you to step up and take a leadership role, and prove that your service – and your expertise – can truly help their business. You’ll learn how to take on this leadership role as Marcia Hoeck helps you start client relationships out on the right foot.

In this session you will learn:

 • How to start client relationships on the right foot

 • How to set the tone of conversations

 • How to be a valued resource without being a doormat

 • How to reframe existing client relationships to put yourself in a position of strength

 • How to rescue situations and conversations that aren’t going in your favor

 • How to discuss tough issues like a pro

About Marcia Hoeck

For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, Marcia Hoeck lived what she now teaches. Like many creative business owners, Marcia found the business aspects of her work to be troublesome. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable workload, and a business with great flexibility.

Because people often "picked her brain" about how she was able to create a sturdy, profitable business that ran so smoothly and lasted so long, Marcia decided to turn her attention to helping make business easy for other creative business owners through coaching and consulting. She sold the assets of her marketing communications firm in 2009, and often speaks in person and on teleclasses and webinars on business-building topics.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Skillful Communication with Clients (Streaming Archive of Webinar)
Presenter: Marcia Hoeck
Recorded Running Time: approximately one hour.
Price: $35.00

How to Get Great Referrals

Presented by Marcia Hoeck

Getting great referrals is part of the most important thing you can work on as a business owner — which is attracting ideal clients. And you can take control of this process, making sure the referrals you get are more targeted and more consistent.

Are you finding that referrals aren’t coming as often as they used to, and even when they do come, they’re often not the kind of clients you really want to work with? More and more creatives, who for years had depended on word-of-mouth for getting clients, have been saying it isn’t happening as much for them any more. And they had been relying so much on word-of-mouth for getting business, that many of them don’t have any other marketing methods in place. This can be a big problem.

Getting great referrals is part of the most important thing you can work on as a business owner — which is attracting ideal clients. And you can take control of this process, making sure the referrals you get are more targeted and more consistent.

In this session you will learn:

• The 2 major problems with referrals — and what you can do to fix them
• Why you don’t get more referrals, even if the work you do is spectacular and your clients love you — and what to do about it
• Why many of the referrals you get now don’t work for you
• The Number 1 thing that will kill the chances of a referral for you — and you may not even know it’s happening
• How to ensure that the referrals you get fit you, and are people you really want to work with
• When is the best time to ask for referrals
• What needs to be in place before anyone, even your mother or your best friend, will refer you

About Marcia Hoeck

For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, Marcia Hoeck lived what she now teaches.

Like many creative business owners, Marcia found the business aspects of her work to be troublesome. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable workload, and a business with great flexibility.

Because people often “picked her brain” about how she was able to create a sturdy, profitable business that ran so smoothly and lasted so long, Marcia decided to turn her attention to helping make business easy for other creative business owners through coaching and consulting. She sold the assets of her marketing communications firm in 2009, and often speaks in person and on teleclasses and webinars on business-building topics.

Marcia shares her home with an amazing bichon, Amazing Grace, and a miniature long-haired dachshund, Liesl Diesel Weasel Bezo, who needs a long name. She won her husband’s heart by juggling, and in the fourth grade, was Hula Hoop Queen of the whole block.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

How to Get Great Referrals (Streaming Archive of Webinar)
Presenter: Marcia Hoeck
Recorded Running Time: approximately one hour.
Price: $35.00

Strategies for Pitching New Clients

Presented by Daniel Schutzsmith, Creative Director and Co-Founder, Mark & Phil

Whether it’s a cold-call (ugh!), networking, or word of mouth, the “pitch” is crucial in establishing your relationship with prospective clients. Listen to this archived webinar and you’ll be full of confidence the next time you are approaching a new client.


Whether it’s a cold-call (ugh!), networking, or word of mouth, the “pitch” is crucial in establishing your relationship with prospective clients. Listen to this archived webinar and you’ll be full of confidence the next time you are approaching a new client.


Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Strategies for Pitching New Clients (Streaming Archive of Webinar)
Presenter: Daniel Schutzsmith
Recorded Running Time: approximately one hour.
Price: $35.00

Social Media Marketing for Creative Professionals

Presented by Ana Quillinan, Owner, ATMT Consulting

Whether you plan to market yourself, or market your clients, you’ll learn how to use social media to promote effectively.

Whether you plan to market yourself, or market your clients, you’ll learn how to use social media to promote effectively.

“I believe today’s savvy consumer is more clued-in than ever before. Every business’ marketing is adapting to the need to engage in the social conversation about their brand, their business and their marketplace that’s occurring online. In fact, when traditional marketing and sales and social media marketing work hand-in-hand, the results are more impactful.” – Ana Quillinan

Presenter Ana Quillinan:

Ana Quillinan was a corporate marketing professional by trade, traveling around the world marketing CEO-level conferences for CEO Institutes and managing brands like IFR, CCH Wall Street and Venus Smile.

In 2009, she joined AMTM Consulting where she now supports businesses with planning their complete new media strategies, implementing the plans and training professionals to integrate social media into their daily workflow. Ana thrives on making social media, blogging and mobile technologies the primary vehicles for growth and customer loyalty.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Social Media Marketing for Creative Professionals (Streaming Archive of Webinar)
Presenter: Ana Quillinan
Recorded Running Time: approximately one hour.
Price: $35.00

How to Be a Hired Gun: Creating Long-Term Client Relationships

Presented by Von Glitschka, Illustrative Designer

Turn short-term clients into long-term partners and build a revenue foundation for your growing creative professional services business. “This presentation is geared towards the independent creative, or anyone wanting to expand their creative potential. Building relationships with larger firms, strategically positioning yourself in order to gain more work.

Turn short-term clients into long-term partners and build a revenue foundation for your growing creative professional services business.

“This presentation is geared towards the independent creative, or anyone wanting to expand their creative potential. Building relationships with larger firms, strategically positioning yourself in order to gain more work from a broader range of clientele, facilitating your own growth and how to leverage social media via smart marketing and knowledge sharing, so you can open up new opportunities and participate in the design community at a higher level.” – from Von’s website

Presenter Von Glitschka:

Von is principal of Glitschka Studios and has worked in the communication arts industry for over 23 years. His work reflects the symbiotic relationship between design and illustration. This duality of skills within his own creative arsenal, inspired him to coin the phrase and title of  “Illustrative Designer.”

In 2002, he founded Glitschka Studios, a multi-disciplinary creative firm. The studio shines as a hired creative gun for multi-national ad agencies, medium to large design firms, and in-house corporate art departments working on a diverse range of illustrative design projects across a broad range of genres.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

How to Be a Hired Gun: Creating Long-Term Client Relationships (Streaming Archive of Webinar)
Presenter: Von Glitschka
Recorded Running Time: approximately one hour.
Price: $35.00

The Pricing Game: How to Price Your Projects

Presented by Rebecca Blake

Ever feel like you’ve underbilled? Of course you have! This workshop is designed to help you learn how what other working artists are charging, and how you can defend your pricing decisions.

Ever feel like you’ve underbilled? Of course you have! This workshop is designed to help you learn how what other working artists are charging, and how you can defend your pricing decisions. You’ll be given the specs for a variety of real-world design and illustration projects – exactly the type of information you would gather before bidding on a job. You’ll then be able to “bid” on the job, or submit the fee you would charge. The actual estimated fee is finally revealed, as well as the artist’s reasoning on how the price was derived.
Leighton Hubbell & Josh Korwin joined us to talk about their projects.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The Pricing Game: How to Price Your Projects (Streaming Archive of Webinar)
Presenter: Rebecca Blake
Recorded Running Time: approximately one hour.
Price: $35.00

The Truth About Paper: Positioning your Design Practice as “Green”

Presented by Laura Shore, SVP Communications & Innovation Strategy, Mohawk Fine Papers

When computers and the promise of the “paperless office” arrived, the opposite occurred. Paper consumption exploded, the use of paper for marketing communications spun out of control, printing presses got faster and cheaper, and mailboxes at home and at work began bursting with mail, as did landfills where paper is 35% of waste and does not decompose.

When computers and the promise of the “paperless office” arrived, the opposite occurred. Paper consumption exploded, the use of paper for marketing communications spun out of control, printing presses got faster and cheaper, and mailboxes at home and at work began bursting with mail, as did landfills where paper is 35% of waste and does not decompose.

The use of recycled materials in paper production is the best way to deal with the problem, and Laura Shore of Mohawk paper is helping to lead the way by producing the highest quality paper from post-consumer waste resulting in reduced deforestation, energy conservation and reduction in greenhouse gases.

Learn strategies for creating a greener design.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

The Truth About Paper: Positioning your Design Practice as “Green” (Streaming Archive of Webinar)
Presenter: Laura Shore
Recorded Running Time: approximately one hour.
Price: $35.00

WordPress for Designers: One-Hour Shortcut to Using WordPress

Presented by Haydn Adams, National President, Graphic Artists Guild

In this one hour webinar, Haydn Adams shows you the basics of developing a fully customizable WordPress website.

In this one hour webinar, Haydn Adams shows you the basics of developing a fully customizable WordPress website.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

WordPress for Designers: One-Hour Shortcut to Using WordPress (Streaming Archive of Webinar)
Presenter: Haydn Adams
Recorded Running Time: approximately one hour.
Price: $35.00

Designing for Social Value: Following Your Heart to Commercial Success

Presented by Presenter: Doug Powell, National President, AIGA

Doug Powell shares his experience using intelligent design to develop tools which assist children in managing diabetes. The company he and his wife developed to promote these products was bought by Johnson & Johnson, extending their reach globally.

Doug Powell, National President for AIGA, shares his experience using intelligent design to develop tools which assist children in managing diabetes. The company he and his wife developed to promote these products was bought by Johnson & Johnson, extending their reach globally. Doug was driven by his desire to help his daughter combat Type 1 diabetes—truly a case of following his heart to commercial success.

Guild Members view this archived webinar FREE as benefit of membership in
the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Designing for Social Value: Following Your Heart to Commercial Success (Streaming Archive of Webinar)
Presenter: Doug Powell
Recorded Running Time: approximately one hour.
Price: $35.00

 

Photoshop CS6 First Look

Presented by Presenter: Scott Citron, Adobe Certified Instructor & Creative Director, Scott Citron Design

Join Adobe Certified trainer and consultant Scott Citron for a journey through the amazing new Photoshop CS6! In this one hour webinar, Scott walks you through the most important new Photoshop features.

Join Adobe Certified trainer and consultant Scott Citron for a journey through the amazing new Photoshop CS6! In this one hour webinar, Scott will walk you through the most important new Photoshop features. Follow this link to learn more and to download your free trial of Photoshop CS6. Among the things Scott will showcase are:

    Modern interface
    Mercury Graphics Engine
    Background save/auto-recovery
    Content-aware patch and move
    New and improved Adobe Camera Raw 7.0
    The new blur gallery
    Extrude Scene Building and Shadows for 3D
    Adaptive wide angle correction
    New crop tool
    Intuitive video creation

About the Presenter:

Scott Citron is the award-winning creative director of Scott Citron Design. Based in New York City, Scott specializes in designing books and magazines, advertising, and corporate identity systems. His clients include Adobe Systems, American Jewish University, ModernHEALTH, and Black Dog and Leventhal Publishers.

Scott is an Adobe Certified Instructor in Photoshop, Illustrator, Lightroom, InDesign, and InCopy. His training clients include Weiden + Kennedy, Simon & Schuster, Bloomberg Media, Meredith Publishing, Random House, Condé Nast, Martha Stewart Omnimedia, the United Nations, Guggenheim Museum, and many others. Scott has also taught graphic design at Fashion Institute of Technology, Parsons School of Design, The New School, NYU, and The Cooper Union.

The head of the New York InDesign Users’ Group, Scott has also written extensively on graphic design. A frequent contributor to InDesign Magazine, Scott is the author of Professional Design Techniques with Adobe Creative Suite 3 (Adobe Press), and the co-author of Adobe Creative Suite 5 Design Premium How-Tos: 100 Essential Techniques (Adobe Press), and Learn Adobe Photoshop CS5 by Video: Core Training in Visual Communication (Peachpit Press/video2brain).

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Photoshop CS6 First Look (Streaming Archive of Webinar)
Presenter: Scott Citron
Recorded Running Time: approximately one hour.
Price: $35.00

Re-nourish: Qualify as a Sustainable Communication Design Practice

Presented by Yvette Perullo, Co-Founder, Re-nourish, with guest Gage Mitchell, Creative Director, Modern Species

Re-nourish is an online tool advocating awareness & action for sustainability in the visual communication design community. Their central thesis is that ‘good design’ values people, the environment, and improves lives.

Re-nourish is an online tool advocating awareness & action for sustainability in the visual communication design community. Their central theses is that 'good design' values people, the environment, and improves lives.

During this one hour webinar Re-nourish co-founder Yvette Perullo will present how practicing communication designers can make positive, greener and pragmatic design decisions and how your communication design practice can apply to the Re-nourish Sustainable Standards for inclusion in their directory. She will share with you the tools she has developed at Re-nourish that will empower you to implement sustainable design into your everyday practice. Special guest Gage Mitchell, Creative Director of the sustainable design studio Modern Species will also be joining the discussion. Finally, there will be an open Q&A during which you will be invited to ask questions of Yvette and Gage.

About the Presenter:

Yvette Perullo is currently researching and teaching foundation design courses at Purdue University. She is working towards her ultimate goal of teaching sustainable design at the college level—helping to integrate sustainable systems thinking into the foundation of visual communication design education. Prior to attending Purdue University, Yvette worked as the Art Director for Sage Systems in Boston, MA for the last seven years. She earned a master’s degree in Graphic Design from the New England School of Art & Design at Suffolk University in Boston where her graduate thesis focused on developing tools and resources to encourage sustainable design practices.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Re-nourish: Qualify as a Sustainable Communication Design Practice (Streaming Archive of Webinar)
Presenter: Yvette Perullo
Recorded Running Time: approximately one hour.
Price: $35.00

 

Starting Your Own Communication Design Firm: Part 2

Presented by Lara Kisielewska, Founder, Optimum Design & Consulting

Part 2: Lara walks us through how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship; setting your pricing, formulating an estimate, contracts and sign-offs, developing a marketing plan and networking basics

Lara J. Kisielewska, former New York Chapter President of the Graphic Artists Guild and author of this popular white paper on building a design business, continues her webinar series. Part 2 covers how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship:
• setting your prices
• formulating an estimate
• contracts and sign-offs
• developing a marketing plan
• networking basics

If you want a crash course in launching your communications design business, or if you've been running your own firm but would like to compare expertise and experience with another design firm owner, don’t miss this webinar series. Register here.

About the Presenter:

Lara Kisielewska founded Optimum Design & Consulting in 1992 after completing a BS in Graphic Communications Management and Technology at New York University and working toward a masters’ degree in Magazine Publication Management from NYU’s School of Continuing and Professional Studies. Lara co-founded Linux Magazine in 1999 and VoIP Magazine in 2004, and her communications experience in technology spurred Lara to start a second business, Xand Marketing, in 2005. Lara is a past President of the NY Chapter of the Graphic Artists Guild (2000–2004) and the NYC Chapter of the National Association of Women Business Owners (2004–2005). She has been National Guild Secretary since 2005.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Starting Your Own Communication Design Firm: Part 2 (Streaming Archive of Webinar)
Presenter: Lara J. Kisielewska
Recorded Running Time: approximately one hour.
Price: $35.00

Starting Your Own Communication Design Firm: Part 1

Presented by Lara Kisielewska, Founder, Optimum Design & Consulting

Lara will walk you through her process covering everything from developing a business plan, to identifying your list of services, managing finances, establishing business relationships, finding and keeping clients, and much more.

Lara J. Kisielewska, former New York Chapter President of the Graphic Artists Guild, started her design business in 1992. For 20 years she has maintained a busy client list and, therefore, a busy and growing staff, with a disciplined yet creative approach to maintaining growth and stability. In this one-hour webinar Lara will walk you through her process covering everything from developing a business plan, to identifying your list of services, managing finances, establishing business relationships, finding and keeping clients, and much more. If you want a crash course in launching your communications design business then join us

In Part 1, Lara walks you through the nuts and bolts of starting your business:

• formulating a business plan
• financing your business
• important business relationships
• acquiring the right equipment
• building a staff

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Starting Your Own Communication Design Firm: Part 1 (Streaming Archive of Webinar)
Presenter: Lara J. Kisielewska
Recorded Running Time: approximately one hour.
Price: $35.00

Webinar Registration

Proposals and Negotiating: The Latest for Creative Professionals
with Ilese Benun,
Founder of Marketing-Mentor.com

Head shot of Ilise Benun, Founder of Marketing-Mentor.com

July 18, 2018
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour plus Q&A

Members join for free - as a benefit of membership.

Follow the "Member Registration" button or email membership@graphicartistsguild.org directly.

Member Registration Button

Non-Members - 
Follow the "Non-Member Registration" button below:

REGISTRATION ENDS 1 HOUR BEFORE THE WEBINAR


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