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Starting Your Own Communication Design Firm: Part 2

Presented by Lara Kisielewska, Founder, Optimum Design & Consulting

Part 2: Lara walks us through how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship; setting your pricing, formulating an estimate, contracts and sign-offs, developing a marketing plan and networking basics

Lara J. Kisielewska, former New York Chapter President of the Graphic Artists Guild and author of this popular white paper on building a design business, continues her webinar series. Part 2 covers how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship:
• setting your prices
• formulating an estimate
• contracts and sign-offs
• developing a marketing plan
• networking basics

If you want a crash course in launching your communications design business, or if you've been running your own firm but would like to compare expertise and experience with another design firm owner, don’t miss this webinar series. Register here.

About the Presenter:

Lara Kisielewska founded Optimum Design & Consulting in 1992 after completing a BS in Graphic Communications Management and Technology at New York University and working toward a masters’ degree in Magazine Publication Management from NYU’s School of Continuing and Professional Studies. Lara co-founded Linux Magazine in 1999 and VoIP Magazine in 2004, and her communications experience in technology spurred Lara to start a second business, Xand Marketing, in 2005. Lara is a past President of the NY Chapter of the Graphic Artists Guild (2000–2004) and the NYC Chapter of the National Association of Women Business Owners (2004–2005). She has been National Guild Secretary since 2005.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Starting Your Own Communication Design Firm: Part 2 (Streaming Archive of Webinar)
Presenter: Lara J. Kisielewska
Recorded Running Time: approximately one hour.
Price: $35.00

Webinar Registration

Inspiration or Infringement?

Learn the line between the two with Linda Joy Kattwinkel and Pieter Folkens


Linda Joy Kattwinkel and Pieter Folkens Headshot

Webinar Registration

Members join for free - as a benefit of membership. Follow the "Register Now" button 

or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Join the live webinar by paying the "Early Bird" price of $30 until June 14 on or after June 15th the non-member price will return to $45.
Follow the "Buy Now" button:


Gift Certificates

Not sure what gift to give the creative entrepreneur in your life?

How about the gift of community and business advice from the Graphic Artists Guild.

The recipient of the Gift Certificate can choose from:

  - an archived or upcoming webinar from the Guild's Webinar Series
  - the purchase of the printed edition of the industry Bible, The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.
  - or they can join our community by becoming a member

Whatever their choice, they will have a gift they love and you'll have their eternal gratitude.

Valentine Gift for Artists

Purchase a Graphic Artists Guild Gift Certificate, today!

Contact the Guild Office at:
or (212) 791-3400. 

We'll forward a printable PDF.


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