Start - Run - Grow Your Design Business
Presented by Lara Kisielewska
Start – Run – Grow Your Design Business
Presenter: Lara Kisielewska
We've expanded our popular webinar on starting your own design firm to be a three part series, so that we can delve into the details of how to start, run, and grow your own design business. Lara Kisielewska, founder of Optimum Design & Consulting, brings her 20+ years of experience to bear.
Start your Design Business
You know you want to be your own boss, but how do you get started with your own design firm? This webinar covers the planning and strategizing you need to do to realize the vision you have for your design firm, from developing your plan, to following through with practical steps you need to take.
• Drafting your business plan.
• Calculating the rates you need to charge.
• Getting funding and maintaining cash flow.
• Developing your key business relationships.
• Setting up your business.
Run your Design Business
Now that you have your business set up, how do get get the jobs – and fees – coming in? We'll go over the nitty-gritty of how to negotiate with clients, estimate on projects, and protect yourself with a decent contract. We'll also cover what to do when client is unhappy, and how to best resolve a difficult situation.
• Meeting and negotiating with potential clients.
• Estimating on projects.
• Constructing a good design contract.
• Payment scenarios.
• What to do when something goes wrong.
Grow your Design Business
Your design firm is up and running; how do you take it to the next level? This webinar covers developing your marketing plan, learning how to network, and figuring out the best ways to market your business. We also cover how to grow your business – through collaborative partnerships with other companies, by keeping your clients coming back, and by hiring the staff you need to make that happen.
• Developing a marketing plan.
• Networking: standing out in a crowd.
• Setting up strategic alliances.
• Keeping your clients coming back.
• Staff: hiring and keeping employees.
Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below. You will receive an email with a link to the streaming archive.
Start - Run - Grow Your Design Business (Streaming Archive of Webinar)
Presenter: Lara Kisielewski
Recorded Running Time: approximately one hour each plus Q&A.
Price: $75 for the three part series!
What's the Difference?
Trademarks, Patents, Copyrights, & Trade Secrets Explained
with Mitchell Feller
Members join for free - as a benefit of membership. Follow the "Register Now" button
or email firstname.lastname@example.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.
Non-Members - Can take advantage of "Early Bird" pricing of $30 through
On or after April 12th the live webinar will return to the usual price of $45.
Join us by following the "Buy Now" button
Not sure what gift to give the creative entrepreneur in your life?
How about the gift of community and business advice from the Graphic Artists Guild.
The recipient of the Gift Certificate can choose from:
- an archived or upcoming webinar from the Guild's Webinar Series
- the purchase of the printed edition of the industry Bible, The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.
- or they can join our community by becoming a member
Whatever their choice, they will have a gift they love and you'll have their eternal gratitude.
Purchase a Graphic Artists Guild Gift Certificate, today!
Contact the Guild Office at:
or (212) 791-3400.
We'll forward a printable PDF.