Skillful Communication with Clients
Presented by Marcia Hoeck
Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Many times, clients are looking for you to step up and take a leadership role, and prove that your service – and your expertise – can truly help their business. You’ll learn how to take on this leadership role as Marcia Hoeck helps you start client relationships out on the right foot.
In this session you will learn:
• How to start client relationships on the right foot
• How to set the tone of conversations
• How to be a valued resource without being a doormat
• How to reframe existing client relationships to put yourself in a position of strength
• How to rescue situations and conversations that aren’t going in your favor
• How to discuss tough issues like a pro
About Marcia Hoeck
For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, Marcia Hoeck lived what she now teaches. Like many creative business owners, Marcia found the business aspects of her work to be troublesome. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable workload, and a business with great flexibility.
Because people often "picked her brain" about how she was able to create a sturdy, profitable business that ran so smoothly and lasted so long, Marcia decided to turn her attention to helping make business easy for other creative business owners through coaching and consulting. She sold the assets of her marketing communications firm in 2009, and often speaks in person and on teleclasses and webinars on business-building topics.
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Skillful Communication with Clients (Streaming Archive of Webinar)
Presenter: Marcia Hoeck
Recorded Running Time: approximately one hour.
Proposals and Negotiating: The Latest for Creative Professionals
with Ilese Benun,
Founder of Marketing-Mentor.com
July 18, 2018
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour plus Q&A
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