Promoting your business: how to create ideas and messages that stick
Presented by Helena Escalante
Based on the concepts of the bestselling book "Made to Stick", this presentation explains how you can apply to your business the six principles that make ideas and messages resonate and be memorable vs. those that are easily forgotten. You will learn why some stories went “viral” even before the Internet existed, and how you can make your business ideas, messages and stories stand out from the rest.
Once you follow these six principles in your messaging, you’ll ensure that your business will stay in your customers mind for a long time!
Helena Escalante is a professional marketing and translations entrepreneur (helenaescalante.com). With 20 years of international experience, Helena and her team help companies establish successful marketing strategies, and increase their outreach in over 100 languages.
Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.
Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below. You will receive an email with a link to the streaming archive.
Promoting your Business: Creating Ideas & Messages that Stick (Streaming Archive of Webinar)
Presenter: Helena Escalante
Recorded Running Time: approximately one hour
Inspiration or Infringement?
Learn the line between the two with Linda Joy Kattwinkel and Pieter Folkens
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