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Promoting your business: how to create ideas and messages that stick

Presented by Helena Escalante

Based on the concepts of the bestselling book

Webinar Description:

Based on the concepts of the bestselling book "Made to Stick", this presentation explains how you can apply to your business the six principles that make ideas and messages resonate and be memorable vs. those that are easily forgotten. You will learn why some stories went “viral” even before the Internet existed, and how you can make your business ideas, messages and stories stand out from the rest.

Once you follow these six principles in your messaging, you’ll ensure that your business will stay in your customers mind for a long time!

Presenter Bio:

Helena Escalante is a professional marketing and translations entrepreneur (helenaescalante.com). With 20 years of international experience, Helena and her team help companies establish successful marketing strategies, and increase their outreach in over 100 languages.

Guild Members view this archived webinar FREE as benefit of membership in the Graphic Artists Guild.

Non-Members purchase this streaming archive to watch immediately - and as many times as you like by using the Paypal purchase option below.  You will receive an email with a link to the streaming archive.

Promoting your Business: Creating Ideas & Messages that Stick (Streaming Archive of Webinar)
Presenter: Helena Escalante
Recorded Running Time: approximately one hour
Price: $35.00

Webinar Registration

Inspiration or Infringement?

Learn the line between the two with Linda Joy Kattwinkel and Pieter Folkens


Linda Joy Kattwinkel and Pieter Folkens Headshot

Webinar Registration

Members join for free - as a benefit of membership. Follow the "Register Now" button 

or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Join the live webinar by paying the "Early Bird" price of $30 until June 14 on or after June 15th the non-member price will return to $45.
Follow the "Buy Now" button:


Gift Certificates

Not sure what gift to give the creative entrepreneur in your life?

How about the gift of community and business advice from the Graphic Artists Guild.

The recipient of the Gift Certificate can choose from:

  - an archived or upcoming webinar from the Guild's Webinar Series
  - the purchase of the printed edition of the industry Bible, The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.
  - or they can join our community by becoming a member

Whatever their choice, they will have a gift they love and you'll have their eternal gratitude.

Valentine Gift for Artists

Purchase a Graphic Artists Guild Gift Certificate, today!

Contact the Guild Office at:
or (212) 791-3400. 

We'll forward a printable PDF.


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