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In today’s competitive business market, artists need every tool they can find to carve out a successful future. The Graphic Artists Guild offers these classes to the artistic community to build the continuing educational assets every professional needs to grow their business and the industry at large.


Presented By: Joyce Miller

Others Using Your Work; You Using Others' Work. The Rules of the Road

Every creative entering today’s marketplace needs a working knowledge of the copyright permissions process. Gaining an understanding of copyright clearance not only minimizes your risk of facing an infringement suit, but also empowers you to protect your own work from infringement. This teleclass will help you understand issues related to copyright in other’s use of your creative work and in your use of work created by others. In this information-packed teleconference.

Program Highlights:

 - Can someone legally use a certain amount of my work without my permission?
 - What if someone uses my work without my permission? What should I do?
 - What if someone uses another’s photo, illustration, or quotation without asking?
 - What’s the worst that can happen to them?
 - Can a photo of a famous work be used legally without permission?
 - May royalty-free and copyright-free items be used without paying a fee?
 - What information should I include in a permission request?

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Marketing Up: Finding Clients with Real Budgets

Presented By: Ilise Benun

Learn to take control of your business by becoming a Marketing Machine

Ask a creative how they get their clients and most will say, “Through word of mouth.” But word of mouth doesn’t always bring the clients you want. You know, the ones with budgets to afford your services. The alternative to word of mouth is a Marketing Machine: a structured campaign through which you actively pursue the prospects of your choosing with the most effective, and least expensive, marketing tools.

Program Highlights:
 - How to research (and where to find) the right prospects
 - How to choose the right prospects
 - How to reach out to the right prospects

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Selling Your Value Instead of Lowering Your Fees – 10 Tips

Presented By: Maria Piscopo

Maria shares her “no fail” pricing strategies and negotiation tips

"What do you charge?" The most important question you will hear when selling your creative services. This teleclass will help you develop a 10-step strategy to answer the question in a way that will build repeat business by meeting both your needs and your client's pricing needs.

Learn how to use “no fail” pricing strategies to convince your clients that you're the best and most valuable person for the job. You will also learn about “hidden costs” and the single most important negotiating technique when quoting jobs. Help your clients make the right choice -hiring you - by presenting them with proposals instead of prices. This workshop will give you an unbeatable edge over your competition   (especially the low-bidder). It will help you become more comfortable and confident when quoting jobs and help you get more of the jobs you quote.

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

The Client Wish List, the Beautiful Proposal, and the Project Scope

Presented By: Daniel Shutzsmith

Building a client list you're proud of can be a daunting task. Daniel Schutzsmith will describe how to get the work you want and to get there on your terms using The Client Wish List. He will also outline the essential questions you should ask before taking on a project to determine if the project will be financially, professionally, and emotionally beneficial. Finally, he will overview the best ingredients for a beautiful proposal.

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

GOING VIRTUAL: What social networking can do for your business

Presented By: Robbin Block

Learn to use Social Networks effectively

Attending events is a great way to source leads and make valuable contacts, but who has time to visit them all? These days, it’s easy to enhance your efforts without leaving your chair. Robbin Block of Blockbeta Marketing will help you navigate the labyrinth of social media sites. She’ll help you understand how, when and where to use social media sites to effectively grow your business, and how to avoid wasting your time when attempting to do so.

Program Highlights:

-  9 ways social networks can help you market your business
- Who’s using them: Are they your potential customers?
- How to choose the right social networks (i.e., “should I be on Facebook?”)
- Strategies for making the most of your time.
- What it takes to build a profile, plus 6 ways to get in the mix.
- The rules of engagement: what to say – or not.

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

What an Illustrator’s Rep Can and Can’t Do for You

Presented By: Vicki Morgan

Demystify what an artist’s representative does (and doesn’t do). Is hiring one the right move for you

The age-old conflict for artists who want to make a living is trying to balance the creative side with the business side. While promotion and marketing are crucial to success, they are very time-consuming activities that can take away from the creative process. Often artists also find themselves ill-equipped to handle the negotiations necessary to close a deal so that it’s in their best interest. For artists who don’t have the time or the inclination to handle the business side, hiring an artist’s representative (or agent) might be an ideal solution. Artist rep Vicki Morgan gives a detailed explanation of exactly what services an artist’s rep provides. She also shares her ingredients for a successful career and tips for positive negotiation.

Program Highlights:

- The Advantages of Having a Rep
- The Role of the Agency
- The Disadvantages of Having a Rep
- Finding a Rep
- Contacting an Agency
- Considering What’s a Good Match for You
- The Three Ts of a Successful Career
- Win-Win Negotiation
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Help, Where’s My Money?

Presented By: Susan Lee

Preparing Your Financial Roadmap

Financial preparation is the key to a secure and successful future, so build your plan today.

Business finances are never easy, but knowing how to finance a business today can be a matter of survival. Personal financial advisor Susan Lee helps artists with this business management course focused on small business finances that prepares artists to plan for market fluctuations and other economic contingencies. Budgeting basics, tax policies and economic realities aren’t taught in art school, but you find them all right here in easily understood language. If you can afford only one class, this is the one to have.

Program Highlights:

- Set Goals and Priorities
- Managing Cash Flow
- Make a Financial Checklist
- Financial Disaster Kit
- Tax Preparation/Deductions
- How Much is Enough?
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Business Ethics: Using Contracts and Courtesy to Your Advantage

Presented By: Mark Monlux

Build your business on ethical business practices that yield a steady stream of assignments and referrals.

Good business ethics keeps customers coming back. Build the bedrock of your business with a steady stream of assignments and referrals based on this business ethics course that analyzes a variety of business ethics issues. Develop a practical code of business ethics based on 20 years of direct experience.

Program Highlights:

- Full Rights Buyout
- Moral Rights
- Copyright Law & Negotiation
- Indispensable Contract Clauses
- Responding to Derivative Work
- Ethics of Markups
- Confidence Builds Relationships
- How to Enforce Your Rights
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Webinar Registration

Ebook Design: More than a Simple Conversion

with Kevin Callahan,

Kevin Callahan Headshot

October 17, 2018
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour plus Q&A

Members join for free - as a benefit of membership. Follow the "Member Registration" button below - or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Register Now Button

Non-Members - 
Join the live webinar by paying the "Early Bird" price of $30 through October 10. On or after October 11, you can join us at the regular price of $45.. Or  join the Guild to attend FREE - as a benefit of membership.
Follow the "Non-Member Registration" button below:



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