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Teleclasses

In today’s competitive business market, artists need every tool they can find to carve out a successful future. The Graphic Artists Guild offers these classes to the artistic community to build the continuing educational assets every professional needs to grow their business and the industry at large.

Using the Mac in Your Business

Presented By: Kevin Cullis

Essential Tips to Increase Revenue

Every Mac owner will find a wealth of information in Kevin's presentation. He dives into several key i-applications while dispensing sound business advice.

Program Highlights:

 - Making more than a living; three levels of business thinking.
 - Generating revenue streams with Mac's built-in and other software.
 - Affordably advertising from your Mac.
 - Make more money from your clients and vendors.

When it comes to using your Mac for Business, Kevin wrote the book!

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

How to Create and Deliver Your Best Portfolio

Presented By: Donna Farrugia

Whether you’ve been in the graphic design industry for several years or you’re just starting out, your portfolio is your most vital sales tool. When hunting for a job, you’ll obviously want to create an online version for quick and easy viewing. But even in today’s digital world, employers will still want to see – and touch – a tangible portfolio before hiring you.

Program Highlights:

 - How to create a compelling hard-copy and online portfolio
 - Creative packaging ideas to showcase your work
 - How to present your work effectively to different types of hiring managers

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Permissions

Presented By: Joyce Miller

Others Using Your Work; You Using Others' Work. The Rules of the Road

Every creative entering today’s marketplace needs a working knowledge of the copyright permissions process. Gaining an understanding of copyright clearance not only minimizes your risk of facing an infringement suit, but also empowers you to protect your own work from infringement. This teleclass will help you understand issues related to copyright in other’s use of your creative work and in your use of work created by others. In this information-packed teleconference.

Program Highlights:

 - Can someone legally use a certain amount of my work without my permission?
 - What if someone uses my work without my permission? What should I do?
 - What if someone uses another’s photo, illustration, or quotation without asking?
 - What’s the worst that can happen to them?
 - Can a photo of a famous work be used legally without permission?
 - May royalty-free and copyright-free items be used without paying a fee?
 - What information should I include in a permission request?

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Artist to Rainmaker: A Possible Journey

Presented By: Wendy Weiss

Learn to turn your artistic sensibility into profit

Art is easy. Developing new business, on the other hand, is not. Given today's economy, knowing how to easily, inexpensively and effectively reach potential new clients is a must.

Program Highlights:
 
 - Learn to identify the prospects who are most likely to hire you
 - How to eliminate Telephone Terror and Call Reluctance
 - How to gain your prospects interest and trust
 - How to move prospects to take action
 - The three keys to becoming comfortable and effective on the telephone
 - Telephone Theater: It's not what you say it's how you say it

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Marketing Up: Finding Clients with Real Budgets

Presented By: Ilise Benun

Learn to take control of your business by becoming a Marketing Machine

Ask a creative how they get their clients and most will say, “Through word of mouth.” But word of mouth doesn’t always bring the clients you want. You know, the ones with budgets to afford your services. The alternative to word of mouth is a Marketing Machine: a structured campaign through which you actively pursue the prospects of your choosing with the most effective, and least expensive, marketing tools.

Program Highlights:
 - How to research (and where to find) the right prospects
 - How to choose the right prospects
 - How to reach out to the right prospects

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Selling Your Value Instead of Lowering Your Fees – 10 Tips

Presented By: Maria Piscopo

Maria shares her “no fail” pricing strategies and negotiation tips

"What do you charge?" The most important question you will hear when selling your creative services. This teleclass will help you develop a 10-step strategy to answer the question in a way that will build repeat business by meeting both your needs and your client's pricing needs.

Learn how to use “no fail” pricing strategies to convince your clients that you're the best and most valuable person for the job. You will also learn about “hidden costs” and the single most important negotiating technique when quoting jobs. Help your clients make the right choice -hiring you - by presenting them with proposals instead of prices. This workshop will give you an unbeatable edge over your competition   (especially the low-bidder). It will help you become more comfortable and confident when quoting jobs and help you get more of the jobs you quote.

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

The Client Wish List, the Beautiful Proposal, and the Project Scope

Presented By: Daniel Shutzsmith

Building a client list you're proud of can be a daunting task. Daniel Schutzsmith will describe how to get the work you want and to get there on your terms using The Client Wish List. He will also outline the essential questions you should ask before taking on a project to determine if the project will be financially, professionally, and emotionally beneficial. Finally, he will overview the best ingredients for a beautiful proposal.

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

What you need to know to make a web site

Presented By: Bud Kraus

Get an overview of the skills, tools and applications you'll need to make web sites

If you've been expanding your offerings into web design but aren't really sure that you're doing it the right way then join Bud Kraus, web design instructor and consultant. Bud will discuss the most important topics needed to produce successful web deliverables for your clients.

Program Highlights:

- Tools you need
- Online Applications
- Technical know-how
- Front end (client side) technology
- Back end (server side) technology
- Skills you need
- Process and Approach
-Template Development
- Server Space
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

GOING VIRTUAL: What social networking can do for your business

Presented By: Robbin Block

Learn to use Social Networks effectively

Attending events is a great way to source leads and make valuable contacts, but who has time to visit them all? These days, it’s easy to enhance your efforts without leaving your chair. Robbin Block of Blockbeta Marketing will help you navigate the labyrinth of social media sites. She’ll help you understand how, when and where to use social media sites to effectively grow your business, and how to avoid wasting your time when attempting to do so.

Program Highlights:

-  9 ways social networks can help you market your business
- Who’s using them: Are they your potential customers?
- How to choose the right social networks (i.e., “should I be on Facebook?”)
- Strategies for making the most of your time.
- What it takes to build a profile, plus 6 ways to get in the mix.
- The rules of engagement: what to say – or not.

Members can listen to this teleclass by logging in. If you're not a member, click here to join.

What an Illustrator’s Rep Can and Can’t Do for You

Presented By: Vicki Morgan

Demystify what an artist’s representative does (and doesn’t do). Is hiring one the right move for you

The age-old conflict for artists who want to make a living is trying to balance the creative side with the business side. While promotion and marketing are crucial to success, they are very time-consuming activities that can take away from the creative process. Often artists also find themselves ill-equipped to handle the negotiations necessary to close a deal so that it’s in their best interest. For artists who don’t have the time or the inclination to handle the business side, hiring an artist’s representative (or agent) might be an ideal solution. Artist rep Vicki Morgan gives a detailed explanation of exactly what services an artist’s rep provides. She also shares her ingredients for a successful career and tips for positive negotiation.

Program Highlights:

- The Advantages of Having a Rep
- The Role of the Agency
- The Disadvantages of Having a Rep
- Finding a Rep
- Contacting an Agency
- Considering What’s a Good Match for You
- The Three Ts of a Successful Career
- Win-Win Negotiation
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Making Money While You Sleep: Creating Continuous Cash Flow from Your Art

Presented By: Jeanette Smith

Licensing—creating income from your art, illustrations, designs, and characters—is BIG BUSINESS!

The Licensing Business, which creates more than $180 billion a year in retail sales, has a constant need for new talented artists. If you are not yet familiar with this mega industry, then this is your opportunity. Learn from industry insider Jeanette Smith, former Vice President of United Media and the business powerhouse behind the multi-million dollar Dilbert™ phenomenon. She takes the mystery out of this veiled industry and shows you how thousands of artists create multiple income streams from one piece of art and collections. Get the inspiration you need to seriously consider this practical and sustainable business model.

Program Highlights:

- What Is Licensing?
- Types of Licensing
- Retail Sales of Licensed Products & Property Types
- Royalty Rates & the Factors Influencing Them
- Top Art Licensors
- Licensing Process & Timeline

- Retail Distribution Channels
- What Art Licensing Today Requires
- Protecting Your Rights & Licensing Contracts
- Agent/Artist Relationship
- Art Licensing Trends & Forecast
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Help, Where’s My Money?

Presented By: Susan Lee

Preparing Your Financial Roadmap

Financial preparation is the key to a secure and successful future, so build your plan today.

Business finances are never easy, but knowing how to finance a business today can be a matter of survival. Personal financial advisor Susan Lee helps artists with this business management course focused on small business finances that prepares artists to plan for market fluctuations and other economic contingencies. Budgeting basics, tax policies and economic realities aren’t taught in art school, but you find them all right here in easily understood language. If you can afford only one class, this is the one to have.

Program Highlights:

- Set Goals and Priorities
- Managing Cash Flow
- Make a Financial Checklist
- Financial Disaster Kit
- Tax Preparation/Deductions
- How Much is Enough?
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Email and Websites and Blogs, Oh My!

Presented By: Dan Kittay

Leveraging Online Tools for Success

Internet marketing works, and this class puts it all together for you.

Internet marketing promotion with Web 2.0 applications is here to stay. The Internet is the fastest and cheapest way to market your business, and nobody can afford not to use it well. You’ll learn about all the options available for everything in your Internet marketing plan from blogs to e-newsletters. A workable web marketing strategy isn’t an option anymore – it’s a necessity and so is this class.

Program Highlights:

- Search Engine Ratings
- Monitoring Traffic
- Website Software
- Setting Up a Blog
- E-Newsletters
- Podcasting
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Contract Workshop

Presented By: Robert Saunders

Art Contracts - Assert your requirements while remaining client friendly with your own professional contract.

Business agreements have to work for your benefit by asserting your needs and goals on every job while remaining client-friendly. An authoritative contractor agreement contains important considerations ranging from proper layout and style to copyright ownership. Understanding the art and science of contract negotiation and contract drafting is the only way to earn money and respect in the business world. The real-world advice of Rob Saunders is how to get there.

Program Highlights:

- 10 Reasons for a Contract
- Contract Components
- Clauses to Include
- Language & Style
- Revising a Contract
- Need an Employer ID?
- Preventing Scope Crawl
- The Importance of Venue
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Business Ethics: Using Contracts and Courtesy to Your Advantage

Presented By: Mark Monlux

Build your business on ethical business practices that yield a steady stream of assignments and referrals.

Good business ethics keeps customers coming back. Build the bedrock of your business with a steady stream of assignments and referrals based on this business ethics course that analyzes a variety of business ethics issues. Develop a practical code of business ethics based on 20 years of direct experience.

Program Highlights:

- Full Rights Buyout
- Moral Rights
- Copyright Law & Negotiation
- Indispensable Contract Clauses
- Responding to Derivative Work
- Ethics of Markups
- Confidence Builds Relationships
- How to Enforce Your Rights
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Creating Residual Income with Art Licensing

Presented By: Cheryl Phelps

Create once and get paid many times in the world of art licensing.

The multi-billion dollar art licensing industry can provide multiple revenue streams for anyone who knows the ropes of branding, exhibiting and contracts. Art licensor Cheryl Phelps has been licensing intellectual property for 20 years, and her insights into product licensing will help you earn your full artistic potential. If it’s time for you to push the throttle of your career, this is the place to do it.

Program Highlights:

- Developing Business Lines
- Approaching Licensees
- Questions to Ask Licensee
- Royalties and Advances
- Contracts & Copyright
- Marketing & Creating Buzz
- Cross Marketing
- Licensing Agents
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Own It, Protect It, Get Paid for It

Presented By: Bob Clarida

Protect your interests and negotiate wisely with tips that payoff when it matters most.

This teleclass will focus on copyright issues most relevant to working artists, including work-for-hire, joint authorship, copyright notice and registration, electronic rights, fair use, and stopping infringements. Fifteen minutes of the program will be devoted to answering your specific questions. By attending this teleclass, you will gain the most useful information about copyright that you’ve ever heard in 90 minutes.

Program Highlights:

- 3 Types of Ownership
- The 3 C's of Authorship
- Work-for-Hire Tips
- Copyright Registration
- Electronic Rights
- Remedies for Infringement
- Is it Infringement?
- Fair Use or Not
Members can listen to this teleclass by logging in. If you're not a member, click here to join.

Webinar Registration

Website Accessibility:

Providing an Entry Ramp into your Website & Avoiding Pot Holes on the Way
with Richard P. Jacobson & Haydn Adams

 

Richard Jacobson & Haydn Adams

December 13, 2017
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour + Q&A

Don't wait until it's too late! Learn about how the ADA (Americans with Disabilities Act) can effect your business at our upcoming webinar. Richard Jacobson and Haydn Adams will tell you about the ADA and how it relates to the websites you design.

Members join for free - as a benefit of membership.

Follow the "Member Registration" button or email membership@graphicartistsguild.org directly. Include the name of the webinar, along with your name and member number. (We'll look it up if you don't have it handy.)

Non-Members - Can take join the live webinar for $45 by following the "Non-Member Registration" button Above.

REGISTRATION ENDS 1 HOUR BEFORE THE WEBINAR

 


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