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Pricing & Estimates

Guild Webinar Archives: Ready to Watch When You Are.

Our presenters are professionals dealing with real-world issues – designers, illustrators, and legal pros such as illustrator Von Glitschka, designer Doug Powell, licensing pro J’Net Smith, as well as lawyers Linda Joy Kattwinkel and Greg Victoroff. They’re here to share their creative solutions and advice.

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Advanced Pricing Strategies

Presented By: Emily Cohen

Learn how to take current pricing and negotiation efforts to the next level with a focus less on winning all projects, but winning the most qualified and profitable engagements. Learn ways to refocus attention away from price as a key selection criteria and more towards expertise and value.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Learn how to take current pricing and negotiation efforts to the next level with a focus less on winning all projects, but winning the most qualified and profitable engagements. Learn ways to refocus attention away from price as a key selection criteria and more towards expertise and value.

Applying PEGs 15 to Your Everyday Business

Presented By: Patricia McKiernan

Some of the most common problems a graphic artist faces are caused by miscommunication. In this webinar, we’ll show you how to use the Pricing and Ethical Guidelines Handbook (otherwise known as, PEGs) to help you minimize or prevent problems that you will most likely encounter when dealing with clients.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Some of the most common problems a graphic artist faces are caused by miscommunication.  In this webinar, we’ll show you how to use the Pricing and Ethical Guidelines Handbook (otherwise known as, PEGs) to help you minimize or prevent problems that you will most likely encounter when dealing with clients.

The 2017 Pricing Game - An Interactive Webinar for Designers

Presented By: Rebecca Blake

The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
The Pricing Game is back, this time featuring the projects which were a huge hit at HOW Design Live 2016! And we’ll be joined by two of the featured designers: Jonni Bailey (Ruff Haus Design) and Todd LeMieux (Todd LeMieux Design).

Beyond Bookkeeping 101: Drawing More Profit from Your Business

Presented By: Michael Oberther

Basic bookkeeping is critical, but there is even more you can do to grow the successful business you’ve always dreamed of.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Basic bookkeeping is critical, but there is even more you can do to grow the successful business you’ve always dreamed of.

Card’eology: Designing for the Greeting Card Market

Presented By: Alan Friedman & Kathy Alpert

Observations gleaned and lessons learned over four decades in the Social Expressions Industry.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Observations gleaned and lessons learned over four decades in the Social Expressions Industry.

How to Negotiate (Even if You Hate Conflict)

Presented By: Katie Lane

If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

The 2016 Design Pricing Game

Presented By: Rebecca Blake

We’ll present specs for a range of design projects from working designers – the information you gather before bidding. Attendees “bid” on the project & submit their projected prices. We’ll then reveal the actual price the designer submitted & the reasons for the bid. Then we'll discuss the final invoice.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
We’ll present specs for a range of design projects from working designers – the information you gather before bidding. Attendees “bid” on the project & submit their projected prices. We’ll then reveal the actual price the designer submitted & the reasons for the bid. Then we'll discuss the final invoice.

The Pricing Game: How to Price Your Projects

Presented By: Rebecca Blake

Ever feel like you’ve underbilled? Of course you have! This workshop is designed to help you learn how what other working artists are charging, and how you can defend your pricing decisions.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Ever feel like you’ve underbilled? Of course you have! This workshop is designed to help you learn how what other working artists are charging, and how you can defend your pricing decisions.

The All-Illustration Pricing Game

Presented By: Rebecca Blake

See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Anatomy of a Design Proposal

Presented By: Michael Janda

During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

Webinar Registration

Proposals and Negotiating: The Latest for Creative Professionals
with Ilese Benun,
Founder of Marketing-Mentor.com

Head shot of Ilise Benun, Founder of Marketing-Mentor.com

July 18, 2018
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour plus Q&A

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