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Business Practices

Guild Webinar Archives: Ready to Watch When You Are.

Our presenters are professionals dealing with real-world issues – designers, illustrators, and legal pros such as illustrator Von Glitschka, designer Doug Powell, licensing pro J’Net Smith, as well as lawyers Linda Joy Kattwinkel and Greg Victoroff. They’re here to share their creative solutions and advice.

Guild members can stream any of our past webinars for free. Just log into Member Central.

Not yet a Guild member?
You can purchase a webinar below, or join the Guild for free access.

“Ask An Illustrator: An Artist Navigates the Publishing Business”

Presenters: Pam Levy

Learn strategies to navigate the publishing industry from professional illustrator, Pam Levy. Pam will outline how to choose and approach publishers in several markets and how to understand what to do once you have a contract in hand.

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Non-Members may view this archive by following the link below Learn more
Learn strategies to navigate the publishing industry from professional illustrator, Pam Levy. Pam will outline how to choose and approach publishers in several markets and how to understand what to do once you have a contract in hand.

What’s the difference? Trademarks, Patents, Copyrights & Trade Secrets Explained

Presenters: Mitchell Feller

While people often discuss intellectual property, many are not sure about the different types of intellectual property that is available and what each is good for.  This ~1 hour presentation will provide a brief overview of trademarks, patents, copyrights, and trade secrets.  

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Non-Members may view this archive by following the link below Learn more
While people often discuss intellectual property, many are not sure about the different types of intellectual property that is available and what each is good for.  This ~1 hour presentation will provide a brief overview of trademarks, patents, copyrights, and trade secrets.  

THE NEW ART LICENSING: Beyond the Basics

Presenters: J’net Smith, All Art Licensing

This course is for every artist who wants to grow their revenue stream through licensing.

J'net will help you understand the licensing industry with information that goes beyond the basics.

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Non-Members may view this archive by following the link below Learn more
This course is for every artist who wants to grow their revenue stream through licensing. <br /><p>J'net will help you understand the licensing industry with information that goes beyond the basics.</p>

Ask a Pro! YOUR Q&A with a graphic designer and an illustrator

Presenters: Rebecca Blake & Ed Shems

New York graphic design guru Rebecca Blake and Boston illustrator Ed Shems will answer your questions about working in the "real world" of graphic design and illustration.

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New York graphic design guru Rebecca Blake and Boston illustrator Ed Shems will answer your questions about working in the

Start - Run - Grow Your Design Business

Presenters: Lara Kisielewska

Start – Run – Grow Your Design Business is a three part webinar series presented by Lara Kisielewska, Founder of Optimum Design and Consulting

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Non-Members may view this archive by following the link below Learn more
<strong>Start – Run – Grow Your Design Business</strong> is a three part webinar series presented by Lara Kisielewska, Founder of Optimum Design and Consulting

Fair Use is a Lousy Business Model

Presenters: Michael D. Steger

This online presentation will cover the basics of copyright law, including ownership, transfer, licensing and the requirements to be considered a “work made for hire”.  We will explore best practices for protecting your works from being infringed and how to avoid infringing others’ creations.  Finally, we will discuss the concept of “fair use”, the application of

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
This online presentation will cover the basics of copyright law, including ownership, transfer, licensing and the requirements to be considered a “work made for hire”.  We will explore best practices for protecting your works from being infringed and how to avoid infringing others’ creations.  Finally, we will discuss the concept of “fair use”, the application of

Successful Selling Strategies for the Creative Business Owner

Presenters: Heather Markel

How to stop struggling with sales, and start getting more clients.

You love what you do, and you're great at it. But you either avoid sales conversations all together, or, when you have them, you get an objection instead of a sale.

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Non-Members may view this archive by following the link below Learn more
<strong> How to stop struggling with sales, and start getting more clients. </strong> <br /><br />You love what you do, and you're great at it.  But you either avoid sales conversations all together, or, when you have them, you get an objection instead of a sale.

How to Negotiate (Even if You Hate Conflict)

Presenters: Katie Lane

If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

SEO Basics for the Savvy Graphic Designer: Intro to Google Analytics

Presenters: Dawn Mitchell

In our previous SEO Basics webinar—Intro to Website Optimization—we taught you how to properly optimize your website in order to increase visitors to your website through better search engine rankings.
In this webinar, we’ll continue the conversation, showing and teaching you how to use Google Analytics to track those visitors coming to your website.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
In our previous SEO Basics webinar—Intro to Website Optimization—we taught you how to properly optimize your website in order to increase visitors to your website through better search engine rankings. <br />In this webinar, we’ll continue the conversation, showing and teaching you how to use Google Analytics to track those visitors coming to your website.

Copyrights & Comics

Presenters: Mark Monlux & Daniel Abraham

Learn about Contracts, Copyrights and the basics of Fair Use for comics from Artist, Mark Monlux and Attorney, Daniel Abraham of "Law & Artist".

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Learn about Contracts, Copyrights and the basics of Fair Use for comics from  Artist, Mark Monlux and Attorney, Daniel Abraham of

Art Licensing - Print on Demand

Presenters: J'net Smith, All Art Licensing

POD to Increase Profits & Leverage
Your Brand

The proliferation of Print on Demand (POD) sites and opportunities can be either a blessing or a curse for graphic designers today, depending on your goals. There are so many options, and frankly, many of them are more hazardous than advantageous.

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Non-Members may view this archive by following the link below Learn more
<h3>POD to Increase Profits & Leverage <br />Your Brand</h3> The proliferation of Print on Demand (POD) sites and opportunities can be either a blessing or a curse for graphic designers today, depending on your goals.  There are so many options, and frankly, many of them are more hazardous than advantageous.

The Basics of Art Licensing

Presenters: Nina Edwards

Learn the Basics of Art Licensing including; learning about the top ten markets, how to appeal to the manufacturers, retailers and publishers. We'll explore online licensing opportunities. Nina will also cover how to protect your illustrations with contracts and copyrights and she will cover how to find an appropriate agent.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Learn the Basics of Art Licensing including; learning about the top ten markets, how to appeal to the manufacturers, retailers and publishers. We'll explore online licensing opportunities. Nina will also cover how to protect your illustrations with contracts and copyrights and she will cover how to find an appropriate agent.

Life Kerning

Presenters: Justin Ahrens

Based on his book of the same name, Life Kerning challenges creative professionals to rediscover why they pursued their careers, and to bring themselves back to who they are.

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Non-Members may view this archive by following the link below Learn more
Based on his book of the same name, Life Kerning challenges creative professionals to rediscover why they pursued their careers, and to bring themselves back to who they are.

Skillful Communication with Clients

Presenters: Marcia Hoeck

Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Marcia provides strategies for you to step up and take a leadership role in client communications.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Marcia provides strategies for you to step up and take a leadership role in client communications.

How to Get Great Referrals

Presenters: Marcia Hoeck

Getting great referrals is part of the most important thing you can work on as a business owner — which is attracting ideal clients. And you can take control of this process, making sure the referrals you get are more targeted and more consistent.

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Non-Members may view this archive by following the link below Learn more
Getting great referrals is part of the most important thing you can work on as a business owner — which is attracting ideal clients. And you can take control of this process, making sure the referrals you get are more targeted and more consistent.

Starting Your Own Communication Design Firm: Part 2

Presenters: Lara Kisielewska, Founder, Optimum Design & Consulting

Part 2: Lara walks us through how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship; setting your pricing, formulating an estimate, contracts and sign-offs, developing a marketing plan and networking basics

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Part 2: Lara walks us through how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship; setting your pricing, formulating an estimate, contracts and sign-offs, developing a marketing plan and networking basics

Starting Your Own Communication Design Firm: Part 1

Presenters: Lara Kisielewska, Founder, Optimum Design & Consulting

Lara will walk you through her process covering everything from developing a business plan, to identifying your list of services, managing finances, establishing business relationships, finding and keeping clients, and much more.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Lara will walk you through her process covering everything from developing a business plan, to identifying your list of services, managing finances, establishing business relationships, finding and keeping clients, and much more.

How to Be a Hired Gun: Creating Long-Term Client Relationships

Presenters: Von Glitschka, Illustrative Designer

Turn short-term clients into long-term partners and build a revenue foundation for your growing creative professional services business. “This presentation is geared towards the independent creative, or anyone wanting to expand their creative potential. Building relationships with larger firms, strategically positioning yourself in order to gain more work.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Turn short-term clients into long-term partners and build a revenue foundation for your growing creative professional services business. “This presentation is geared towards the independent creative, or anyone wanting to expand their creative potential. Building relationships with larger firms, strategically positioning yourself in order to gain more work.

Artists Tips for Working with Art Directors

Presenters: Giuseppe Castellano

Giuseppe covers tips for artists to use when working with Art Directors - from the perspective of an Art Director. He uses his experience to help you realize mistakes you may be making.

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Non-Members may view this archive by following the link below Learn more
Giuseppe covers tips for artists to use when working with Art Directors - from the perspective of an Art Director. He uses his experience to help you realize mistakes you may be making.

Collaboration is the New Black

Presenters: Lara Kisielewska & Marty Katz

Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

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Non-Members may view this archive by following the link below Learn more
Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

The All-Illustration Pricing Game

Presenters: Rebecca Blake

See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Anatomy of a Design Proposal

Presenters: Michael Janda

During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

Promoting a Strong Personal Brand: A Workshop for Creative Professionals

Presenters: Dana Leavey-Detrick

In this presentation, Dana Leavy-Detrick guides you through the process of building a compelling and consistent brand for your work, as well as effective strategies for standing out and communicating your brand message.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
In this presentation, Dana Leavy-Detrick guides you through the process of building a compelling and consistent brand for your work, as well as effective strategies for standing out and communicating your brand message.

Webinar Registration

Inspiration or Infringement?

Learn the line between the two with Linda Joy Kattwinkel and Pieter Folkens

 

Linda Joy Kattwinkel and Pieter Folkens Headshot

Webinar Registration

Members join for free - as a benefit of membership. Follow the "Register Now" button 

or email membership@graphicartistsguild.org directly. Include in the content of your email that you would like to attend the webinar and the name of the webinar, along with your name and member number.

Non-Members
Join the live webinar by paying the "Early Bird" price of $30 until June 14 on or after June 15th the non-member price will return to $45.
Follow the "Buy Now" button:

 


Gift Certificates

Not sure what gift to give the creative entrepreneur in your life?

How about the gift of community and business advice from the Graphic Artists Guild.

The recipient of the Gift Certificate can choose from:

  - an archived or upcoming webinar from the Guild's Webinar Series
  - the purchase of the printed edition of the industry Bible, The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.
  - or they can join our community by becoming a member

Whatever their choice, they will have a gift they love and you'll have their eternal gratitude.

Valentine Gift for Artists

Purchase a Graphic Artists Guild Gift Certificate, today!
https://graphicartistsguild.org/be-mine

Contact the Guild Office at:
membership@graphicartistsguild.org
or (212) 791-3400. 

We'll forward a printable PDF.


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