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Business Practices

Guild Webinar Archives: Ready to Watch When You Are.

Our presenters are professionals dealing with real-world issues – designers, illustrators, and legal pros such as illustrator Von Glitschka, designer Doug Powell, licensing pro J’Net Smith, as well as lawyers Linda Joy Kattwinkel and Greg Victoroff. They’re here to share their creative solutions and advice.

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Social Media for Creatives: Take Your Online Presence to the Next Level

Presented By: Yanique DaCosta

You’ve developed your craft; you’re up on technology. You know you’re supposed to hit all the social media channels to get your work out there. But which ones? What kind of content? When should you post? How do you know any of it is working?

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You’ve developed your craft; you’re up on technology. You know you’re supposed to hit all the social media channels to get your work out there. But which ones? What kind of content? When should you post? How do you know any of it is working?

Applying PEGs 15 to Your Everyday Business

Presented By: Patricia McKiernan

Some of the most common problems a graphic artist faces are caused by miscommunication. In this webinar, we’ll show you how to use the Pricing and Ethical Guidelines Handbook (otherwise known as, PEGs) to help you minimize or prevent problems that you will most likely encounter when dealing with clients.

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Some of the most common problems a graphic artist faces are caused by miscommunication.  In this webinar, we’ll show you how to use the Pricing and Ethical Guidelines Handbook (otherwise known as, PEGs) to help you minimize or prevent problems that you will most likely encounter when dealing with clients.

Website Accessibility:  Providing an Entry Ramp into your Website & Avoiding Pot Holes on the Way

Presented By: Richard P. Jacobson
& Haydn Adams

Don't wait until it's too late! Learn about how the ADA (Americans with Disabilities Act) can effect your business at our upcoming webinar. Richard Jacobson and Haydn Adam will tell you about the ADA and how it relates to the websites you design.

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Don't wait until it's too late! Learn about how the ADA (Americans with Disabilities Act) can effect your business at our upcoming webinar. Richard Jacobson and Haydn Adam will tell you about the ADA and how it relates to the websites you design.

Ask A Pro: Business Basics for Artists

Presented By: Dawn Mitchell,
Priscilla Alpaugh & Pam Levy

Three Graphic Artists Guild board members with a total of 50 years of freelance business experience in graphic design and illustration share inside information with you in the next free student webinar. Together our panel explains business basics like how to write an invoice, what to look for in a contract (with samples), and what to do when your client wants end

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Three Graphic Artists Guild board members with a total of 50 years of freelance business experience in graphic design and illustration share inside information with you in the next free student webinar. Together our panel explains business basics like how to write an invoice, what to look for in a contract (with samples), and what to do when your client wants end

What’s the difference? Trademarks, Patents, Copyrights & Trade Secrets Explained

Presented By: Mitchell Feller

While people often discuss intellectual property, many are not sure about the different types of intellectual property that is available and what each is good for.  This ~1 hour presentation will provide a brief overview of trademarks, patents, copyrights, and trade secrets.  

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While people often discuss intellectual property, many are not sure about the different types of intellectual property that is available and what each is good for.  This ~1 hour presentation will provide a brief overview of trademarks, patents, copyrights, and trade secrets.  

Beyond Bookkeeping 101: Drawing More Profit from Your Business

Presented By: Michael Oberther

Basic bookkeeping is critical, but there is even more you can do to grow the successful business you’ve always dreamed of.

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Basic bookkeeping is critical, but there is even more you can do to grow the successful business you’ve always dreamed of.

THE NEW ART LICENSING: Beyond the Basics

Presented By: J’net Smith, All Art Licensing

This course is for every artist who wants to grow their revenue stream through licensing.

J'net will help you understand the licensing industry with information that goes beyond the basics.

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This course is for every artist who wants to grow their revenue stream through licensing. <br /><p>J'net will help you understand the licensing industry with information that goes beyond the basics.</p>

Ask a Pro! YOUR Q&A with a graphic designer and an illustrator

Presented By: Rebecca Blake & Ed Shems

New York graphic design guru Rebecca Blake and Boston illustrator Ed Shems will answer your questions about working in the "real world" of graphic design and illustration.

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New York graphic design guru Rebecca Blake and Boston illustrator Ed Shems will answer your questions about working in the

Card’eology: Designing for the Greeting Card Market

Presented By: Alan Friedman & Kathy Alpert

Observations gleaned and lessons learned over four decades in the Social Expressions Industry.

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Observations gleaned and lessons learned over four decades in the Social Expressions Industry.

“Ask A Pro: Ask A Cartoonist!”

Presented By: Mark Monlux & Ian Castruita

FREE for the 1st 100! This webinar is developed for students. Mark and Ian will sketch out current career paths for cartoonists. Mark Monlux has been freelancing since 1985 and Ian Castruita is an illustrator and cartoonist who started his business in 2016. Together they articulate job possibilities open to cartoonists in the world of business.

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<strong>FREE for the 1st 100! </strong> This webinar is developed for students. Mark and Ian will sketch out current career paths for cartoonists. Mark Monlux has been freelancing since 1985 and Ian Castruita is an illustrator and cartoonist who started his business in 2016. Together they articulate job possibilities open to cartoonists in the world of business.

How to Win in “Design by Committee” Situations

Presented By: Connie Cwik

Design by Committee situations are difficult at best but there are successful strategies and tactics that are proven to work. In this webinar we will explore what is involved in gaining approval, how to recognize different working styles and different personality styles in order to gain approval.

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Design by Committee situations are difficult at best but there are successful strategies and tactics that are proven to work.  In this webinar we will explore what is involved in gaining approval, how to recognize different working styles and different personality styles in order to gain approval.

Start - Run - Grow Your Design Business

Presented By: Lara Kisielewska

Start – Run – Grow Your Design Business is a three part webinar series presented by Lara Kisielewska, Founder of Optimum Design and Consulting

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<strong>Start – Run – Grow Your Design Business</strong> is a three part webinar series presented by Lara Kisielewska, Founder of Optimum Design and Consulting

Fair Use is a Lousy Business Model

Presented By: Michael D. Steger

This online presentation will cover the basics of copyright law, including ownership, transfer, licensing and the requirements to be considered a “work made for hire”.  We will explore best practices for protecting your works from being infringed and how to avoid infringing others’ creations.  Finally, we will discuss the concept of “fair use”, the application of

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Non-Members may view this archive by following the link below Learn more
This online presentation will cover the basics of copyright law, including ownership, transfer, licensing and the requirements to be considered a “work made for hire”.  We will explore best practices for protecting your works from being infringed and how to avoid infringing others’ creations.  Finally, we will discuss the concept of “fair use”, the application of

Successful Selling Strategies for the Creative Business Owner

Presented By: Heather Markel

How to stop struggling with sales, and start getting more clients.

You love what you do, and you're great at it. But you either avoid sales conversations all together, or, when you have them, you get an objection instead of a sale.

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<strong> How to stop struggling with sales, and start getting more clients. </strong> <br /><br />You love what you do, and you're great at it.  But you either avoid sales conversations all together, or, when you have them, you get an objection instead of a sale.

Enrolling in Healthcare: A Q&A for Freelancers

Presented By: Gregory Hankins

With the enrollment period for health insurance via the Affordable Care Act (ACA) shortened, and with the administration’s decision to stop paying federal subsidies to insurance companies, we'll discuss whether freelancers can enroll in health coverage through the federal exchanges and more.

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Technology & Design: Digital Tools & Terms

Presented By: Ryan McKay, RECREATE Media

Ryan McKay of RECREATE Media gives the complete rundown on how to publish your work online, brand your identity across the web, start your website, manage emails and much more valuable information to grow into the future!

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Ryan McKay of RECREATE Media gives the complete rundown on how to publish your work online, brand your identity across the web, start your website, manage emails and much more valuable information to grow into the future!

“Ask An Illustrator: An Artist Navigates the Publishing Business”

Presented By: Pam Levy

Learn strategies to navigate the publishing industry from professional illustrator, Pam Levy. Pam will outline how to choose and approach publishers in several markets and how to understand what to do once you have a contract in hand.

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Learn strategies to navigate the publishing industry from professional illustrator, Pam Levy. Pam will outline how to choose and approach publishers in several markets and how to understand what to do once you have a contract in hand.

Ready, Set, Freelance!

Presented By: Justin Perricone & Ed Shems

Ed Shems and Justin Perricone will be your guides as you navigate the rewards and potential pitfalls of a freelance creative career. They'll cover everything from finding clients, to marketing and promoting, to getting paid and other steps that lead to a successful project and a happy client.

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Non-Members may view this archive by following the link below Learn more
Ed Shems and Justin Perricone will be your guides as you navigate the rewards and potential pitfalls of a freelance creative career. They'll cover everything from finding clients, to marketing and promoting, to getting paid and other steps that lead to a successful project and a happy client.

Inspiration or Infringement?

Presented By: Linda Joy Kattwinkel and Pieter Folkens

We are all influenced by each other’s work. But where is the line between being inspired and illegal copying? Is it okay to mimic famous brands? What about working from photographs?  Is it safe to scan images from the web if we digitally alter them? Can we use old images, or works from other countries?  When is something in the “public domain”?

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We are all influenced by each other’s work. But where is the line between being inspired and illegal copying? Is it okay to mimic famous brands? What about working from photographs?  Is it safe to scan images from the web if we digitally alter them? Can we use old images, or works from other countries?  When is something in the “public domain”?

How to Negotiate (Even if You Hate Conflict)

Presented By: Katie Lane

If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
If the idea of having to negotiate with a client, co-worker, or boss makes you want to run and hide under the nearest large object, this webinar is made just for you. You'll learn how to prepare for a negotiation so you're more likely to get what you want, what you can do to avoid caving in to high pressure demands, and simple techniques to ensure you're calm, co

SEO Basics for the Savvy Graphic Designer: Intro to Google Analytics

Presented By: Dawn Mitchell

In our previous SEO Basics webinar—Intro to Website Optimization—we taught you how to properly optimize your website in order to increase visitors to your website through better search engine rankings.
In this webinar, we’ll continue the conversation, showing and teaching you how to use Google Analytics to track those visitors coming to your website.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
In our previous SEO Basics webinar—Intro to Website Optimization—we taught you how to properly optimize your website in order to increase visitors to your website through better search engine rankings. <br />In this webinar, we’ll continue the conversation, showing and teaching you how to use Google Analytics to track those visitors coming to your website.

Copyrights & Comics

Presented By: Mark Monlux & Daniel Abraham

Learn about Contracts, Copyrights and the basics of Fair Use for comics from Artist, Mark Monlux and Attorney, Daniel Abraham of "Law & Artist".

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Learn about Contracts, Copyrights and the basics of Fair Use for comics from  Artist, Mark Monlux and Attorney, Daniel Abraham of

Smooth Sailing in the Workplace: Work Smart. Make Art. Be the one everyone wants to work with.

Presented By: Valerie Bishop

Is conflict with clients (co-workers and vendors?) eating up much of your most productive hours? Are you spending too much time dealing with easily avoidable issues?

Some of the common hotspots for conflict; unfulfilled expectations (rejected creative), blown deadlines and going over budget can be managed, and in some cases completely avoided.

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Non-Members may view this archive by following the link below Learn more
<p>Is conflict with clients (co-workers and vendors?) eating up much of your most productive hours? Are you spending too much time dealing with easily avoidable issues?</p> <p>Some of the common hotspots for conflict; unfulfilled expectations (rejected creative), blown deadlines and going over budget can be managed, and in some cases completely avoided.</p>

Art Licensing - Print on Demand

Presented By: J'net Smith, All Art Licensing

POD to Increase Profits & Leverage
Your Brand

The proliferation of Print on Demand (POD) sites and opportunities can be either a blessing or a curse for graphic designers today, depending on your goals. There are so many options, and frankly, many of them are more hazardous than advantageous.

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<h3>POD to Increase Profits & Leverage <br />Your Brand</h3> The proliferation of Print on Demand (POD) sites and opportunities can be either a blessing or a curse for graphic designers today, depending on your goals.  There are so many options, and frankly, many of them are more hazardous than advantageous.

The Basics of Art Licensing

Presented By: Nina Edwards

Learn the Basics of Art Licensing including; learning about the top ten markets, how to appeal to the manufacturers, retailers and publishers. We'll explore online licensing opportunities. Nina will also cover how to protect your illustrations with contracts and copyrights and she will cover how to find an appropriate agent.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Learn the Basics of Art Licensing including; learning about the top ten markets, how to appeal to the manufacturers, retailers and publishers. We'll explore online licensing opportunities. Nina will also cover how to protect your illustrations with contracts and copyrights and she will cover how to find an appropriate agent.

Life Kerning

Presented By: Justin Ahrens

Based on his book of the same name, Life Kerning challenges creative professionals to rediscover why they pursued their careers, and to bring themselves back to who they are.

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Based on his book of the same name, Life Kerning challenges creative professionals to rediscover why they pursued their careers, and to bring themselves back to who they are.

Skillful Communication with Clients

Presented By: Marcia Hoeck

Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Marcia provides strategies for you to step up and take a leadership role in client communications.

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Non-Members may view this archive by following the link below Learn more
Communicating skillfully with clients is all about understanding what your clients really want and giving it to them in ways that truly help them. But this doesn’t mean handing the reins of control over to the client, or becoming an order taker. Marcia provides strategies for you to step up and take a leadership role in client communications.

How to Get Great Referrals

Presented By: Marcia Hoeck

Getting great referrals is part of the most important thing you can work on as a business owner — which is attracting ideal clients. And you can take control of this process, making sure the referrals you get are more targeted and more consistent.

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Non-Members may view this archive by following the link below Learn more
Getting great referrals is part of the most important thing you can work on as a business owner — which is attracting ideal clients. And you can take control of this process, making sure the referrals you get are more targeted and more consistent.

Starting Your Own Communication Design Firm: Part 2

Presented By: Lara Kisielewska, Founder, Optimum Design & Consulting

Part 2: Lara walks us through how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship; setting your pricing, formulating an estimate, contracts and sign-offs, developing a marketing plan and networking basics

Members can view this Webinar free by signing in.
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Part 2: Lara walks us through how to meet and attract clients, and the essential paperwork you need to maintain a smooth working relationship; setting your pricing, formulating an estimate, contracts and sign-offs, developing a marketing plan and networking basics

Starting Your Own Communication Design Firm: Part 1

Presented By: Lara Kisielewska, Founder, Optimum Design & Consulting

Lara will walk you through her process covering everything from developing a business plan, to identifying your list of services, managing finances, establishing business relationships, finding and keeping clients, and much more.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Lara will walk you through her process covering everything from developing a business plan, to identifying your list of services, managing finances, establishing business relationships, finding and keeping clients, and much more.

How to Be a Hired Gun: Creating Long-Term Client Relationships

Presented By: Von Glitschka, Illustrative Designer

Turn short-term clients into long-term partners and build a revenue foundation for your growing creative professional services business. “This presentation is geared towards the independent creative, or anyone wanting to expand their creative potential. Building relationships with larger firms, strategically positioning yourself in order to gain more work.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
Turn short-term clients into long-term partners and build a revenue foundation for your growing creative professional services business. “This presentation is geared towards the independent creative, or anyone wanting to expand their creative potential. Building relationships with larger firms, strategically positioning yourself in order to gain more work.

Artists Tips for Working with Art Directors

Presented By: Giuseppe Castellano

Giuseppe covers tips for artists to use when working with Art Directors - from the perspective of an Art Director. He uses his experience to help you realize mistakes you may be making.

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Giuseppe covers tips for artists to use when working with Art Directors - from the perspective of an Art Director. He uses his experience to help you realize mistakes you may be making.

Collaboration is the New Black

Presented By: Lara Kisielewska & Marty Katz

Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

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Learn how designers and marketing strategists can work together to produce great work, keep clients happy, manage budgets and avoid scope creep.

The All-Illustration Pricing Game

Presented By: Rebecca Blake

See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Members can view this Webinar free by signing in.
Non-Members may view this archive by following the link below Learn more
See the projects of four experienced illustrators, showing a range of project types. There is a follow up with our illustrators discussing how they estimate new assignments, manage their client's expectations, and follow through to successfully close a project.

Anatomy of a Design Proposal

Presented By: Michael Janda

During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

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During this one-hour webinar, Michael Janda walks you through the Anatomy of a Design Proposal, which is also the title of his latest eBook with Peachpit Press.

Promoting a Strong Personal Brand: A Workshop for Creative Professionals

Presented By: Dana Leavey-Detrick

In this presentation, Dana Leavy-Detrick guides you through the process of building a compelling and consistent brand for your work, as well as effective strategies for standing out and communicating your brand message.

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In this presentation, Dana Leavy-Detrick guides you through the process of building a compelling and consistent brand for your work, as well as effective strategies for standing out and communicating your brand message.

Webinar Registration

Proposals and Negotiating: The Latest for Creative Professionals
with Ilese Benun,
Founder of Marketing-Mentor.com

Head shot of Ilise Benun, Founder of Marketing-Mentor.com

July 18, 2018
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour plus Q&A

Members join for free - as a benefit of membership.

Follow the "Member Registration" button or email membership@graphicartistsguild.org directly.

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Non-Members - 
Follow the "Non-Member Registration" button below:

REGISTRATION ENDS 1 HOUR BEFORE THE WEBINAR


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