Advanced Pricing Strategies
Presented by Emily Cohen
Advanced Pricing Strategies (Streaming Archive of Webinar)
Presenter: Emily Cohen
Recorded Running Time: approximately one hour
About the Webinar
Are you comfortable with pricing, but want to evolve your thinking and take it to the next level? Do you have long-term clients that you want to turn into retainer clients? This session will reveal new insights and important (yet sometimes subtle) strategieshttp://graphicartistsguild.adobeconnect.com/prubmoztt36h/ and techniques that will improve how you present and negotiate your fees, including retainer relationships and value-based pricing. Learn how to take current efforts to the next level with a focus less on winning all projects, but winning the most qualified and profitable engagements. Learn ways to refocus attention away from price as a key selection criteria and more towards expertise and value.
About the Presenter
A brutally honest consultant, Emily Cohen has been honored to consult and work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business planning retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, guest posts, her Skillshare class, webinars, industry activism, and, most recently, in her new business book for creatives, Brutally Honest. She also runs Evolve Symposium an intimate event in Brooklyn where 30+ design firm principals from around the country meet to learn new strategies for running their business from experts as well as their peers. Emily Cohen is also fast-talker, a designer by degree, an avid reader, a trend-spotter, a connector, and her client’s advocate.
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with LD Chukman,
September 19, 2018
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT
1 hour plus Q&A
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