Contact Us

Graphic Artists Guild

31 West 34th Street, 8th Fl
New York, NY 10001

Tel: (212) 791-3400
admin@graphicartistsguild.org

Questions about your membership:
membership@graphicartistsguild.org

Questions about purchases:
sales@graphicartistsguild.org

All the power of the 15th Edition PEGs in a convenient digital format.

 

Whether you’re just setting up your business or you’re an established practitioner, our Primer Series insures you never have to be without the help of the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.

From business practices and ethical standards to contracts and what to charge, you’ll be prepared to answer your own and your clients’ questions at your desk or in the field.

The Primer Series consist of three digital books:

Book 1-Business Practice Essentials for Graphic Artists

Book 2-Professional Issues & Legal Rights

Book 3-Trade Customs & Pricing

Business Practice Essentials for Graphic Artists has everything you need to set up and successfully run your graphic design business.

Chapter 1 — Professional Relationships begins with the professional relationships illustrators and graphic designers will develop in their careers and the ethical standards needed to maintain good working relationships with clients and other professionals.

Chapter 2 — Essential Business Practices discusses such essential business practices as negotiating, pricing work, getting paid, marketing and self-promotion, and maximizing your income.

Chapter 3 — Standard Contracts and Business Tools explains seven basic types of contracts, what to include in a contract, and how to resolve contract issues. The chapter is supplemented with an appendix containing a link to downloadable model contracts and forms that you can modify for your own use.

Chapter 4 — Salaries and Trade Customs provides point of reference for graphic artists seeking employment and for self-employed artists trying to determine what to charge for their services.

Chapter 5 — The Graphic Artists Guild discusses the work of the Graphic Artists Guild, a professional organization whose mission is to promote and protect the economic interests of its members and who is committed to improving conditions for all graphic art creators and to raising standards for the entire industry.

Chapter 6 — Resources and References provides useful resources and references—books, publications, professional and legal organizations, websites, national conferences and trade shows that will help you continue to learn and grow as a professional.

Handbook Primer Series book 1: Business Practice Essentials

Professional Issues & Legal Rights for Graphic Artists covers the often confusing issues that both self-employed and staff graphic artists encounter in the course of doing work for clients or marketing and selling their own work.

Chapter 1 – Legal Rights and Issues Learn how to protect and register your own work as well as how to avoid infringing the rights of other visual artists. U.S. copyright law is compared and contrasted with Canadian copyright law. Also covered are trademark and trade dress protection and how the law defines moral rights, fair practice, and work-for-hire.

Chapter 2 – Professional Issues includes sales tax, deductibility of artwork, employment issues, cancellation and rejection fees, working on speculation, and art competitions.

Chapter 3 – Technology Issues discusses how technology has impacted the graphic arts profession, especially how it has influenced professional practices, pricing, artists’ health, and the labor market.

Chapter 4 – Resources & References Books, publications, professional and legal organizations, websites, national conferences and trade shows that will help you continue to learn and grow as a professional.

Appendix – Contracts and Forms Link to downloadable model contracts and forms that you can modify for your own use.

Handbook Primer Series cover 2: Professional Issues & Legal Rights

Trade Customs & Pricing Guidelines explores the customary professional practices and sample pricing for various disciplines within the graphic arts industry. The book begins with salaries and trade customs for staff positions as a point of reference for graphic artists seeking employment and for self-employed artists trying to determine what to charge for their services. This is followed by chapters on each of the major design disciplines.

Chapter 1 – Salaries & Trade Customs

Chapter 2 – Graphic Design Prices & Trade Customs

Chapter 3 – Web/Interactive Design Prices & Trade Customs

Chapter 4 – Illustration Prices & Trade Customs

Chapter 5 – Cartooning prices & Trade Customs

Chapter 6 – Animation Prices & Trade Customs

Chapter 7 – Surface Design Prices 7 Trade Customs

Handbook Primer Series book 3: Trade Customs & Pricing Guidelines

Not in the USA?

You can also purchase  the Primer Series in Australian Dollars, Canada Dollars, Euros, and Pound Sterling.

To buy the digital PRIMER SERIES outside of the US, click here.

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