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Zheng Li

Art Director, Graphic Design

Puma - Forever Faster

Puma - Forever Faster

I played several parts in this global campaign for Puma. Art direction, selecting and comping the various images needed for our global print ads. I helped
to refine the creative architecture, deciding how we would communicate the campaign’s message to the mass markets. Lastly I was involved in evolving the graphic elements of the campaign, specifically the ‘cross out underline’ typography system that was created specifically for the campaign.

J. Walter Thompson 150 Year Anniversary

J. Walter Thompson 150 Year Anniversary

JWT celebrated their 150 year anniversary with the task of an interactive timeline spanning one and a half centuries. Together with other design team members, I pulled information from the last 150 years of J. Walter Thompson’s history including historical archives.

We then created an interactive and responsive site with a timeline spanning all 150 years of the business. Featuring infographics, videos as well as award winning client work, the timeline was an enormous undertaking involving many factions of the company.

Helen Lansdowne Resor Scholarship

Helen Lansdowne Resor Scholarship

I was working as part of the J. Walter Thompson design team, and we were asked to pitch several rounds of sketches for the Helen Landsdown Resor Scholarship. The sketches I created were chosen, and the team worked together on refining the sketches into the final design. We also created the program for the launch of the campaign featuring world-renown speakers.

This project has been featured in:
The 4A’s
MAD (Mediapost Agency Daily)
The New York Times
The Globe and Mail

Contact Information

missaliciali.89@gmail.com
cargocollective.com/missaliciali

Office: 3474627276
Cell: 347467276

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About the Artist

I am a New York based visual designer and art direction, originally from New Zealand. I have been working primarily in the advertising and technology sectors.

I have been working for about 4 years, at a variety of companies. I have a broad range of skills and experience: I first started in the industry as a retouching intern for a modeling agency (Agency Model Management), working with portraits and also designing product packaging for portraits. I then moved onto outdoor signage, working with clients such as the M&M’s flagship store in Times Square

From there I moved onto agency work - I acted as visual designer at Brigade Marketing, an entertainment social agency with clients such as Netflix and Sony. Then I moved to J. Walter Thompson for 360 advertising with clients such as Puma and Macy’s.

Most recently I serve as designer and art director at Animoto, a web-based video creation service in the technology sector.

My passion include storytelling through all mediums, I am familiar with the Adobe Suite.

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