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Paul Fletcher

Art Director, Photography, Web Developer

Jump Start

Jump Start

In wanting to add a different perspective to my portfolio, I chose to develop an eye-catching ad piece for an industrial line of trailer mounted diesel generators. This digital imaging piece not only grabs the attention of the viewer, but suggests the incredible power provided by the MQ Power line of products.

As you can see the background desert scene began as a panoramic image of stitched photographs. The alien spacecraft is a compilation of three different small-scale models—taking the best from each. Various other elements such as the smoke effects were photographed at a later date and then composited together to produce the final visual.

Underneath

Underneath

Since the early days of digital imaging (and going back to comic books and science-fiction novels and films), artists have been envisioning humans with robotic parts. These include everything from simple prosthetic devices to full-blown cybernetic people.

For this imaging piece my goal was to create a realistic and believable human cross between robotic and organic parts.

Lou Ruvo Center for Brain Health

Lou Ruvo Center for Brain Health

I was tasked with designing a printed, multi-page brochure complete with type and original photography that explores new avenues in architecture. I decided to focus on the Lou Ruvo Center for Brain Health, by renowned architect Frank Gehry. They focus on bringing together experts to advance the understanding of cognitive brain disorders and impairments.

One of my main goals was to create a unifying theme that pulls the different images and type together to achieve a cohesive and appealing look.

Special thanks to Nicole Wolf the Director of Marketing & Communications, Teresa Soldo the Hospitality Manager, and Pete the friendly security guard.

Contact Information

info@paulfletcher.me
paulfletcher.me

Cell: 612.978.4799

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About the Artist

I’m a midwest guy enjoying life in the ever energetic, often foggy, city by the bay — San Francisco, California!

I’m proud to say that I recently graduated from the Academy of Art University. I’m now able to sport a shiny new BFA (Bachelors of Fine Arts) in the field of Web Design + New Media.

I enjoy working in each of the diverse areas that I’ve been taught. Whether it’s designing unique user experiences for mobile apps, interactive magazines for the emerging tablet market, or breaking out my front-end development skills to put together a semantically responsive site that’s integrated with some of today’s most popular, content management systems.

I take great pride in my work, giving meticulous attention to detail, while insuring timely delivery of the final assets. Whether your project is squarely in my wheelhouse or we’re treading exciting new ground on the edge, you can rest assured that when I’m on the job, you’ll get nothing but my best.

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