UDEL BFA Catalog
Muhlenberg College Martin Art Gallery
PEW Institute: Heritage Philadelphia Program
For its 2011 program No Idea Too Ridiculous, The Pew Institute selected museum organizations each to develop a project on a $1000 budget. Central to the program was the idea that creative practice requires a consciousness of real and imagined constraints. The program’s fixed budget stimulated creativity among the constituents, compelling them to take risks, and allowing them to learn from one another.
GDLOFT designed this catalog to reflect the diverse yet integrated nature of the program. The catalog consists of eight booklets, each conceptually representing one of the individual organizations’ projects. The booklets, which are saddle stitched together, converge to form a cohesive experience. The structure of the catalog reflects this design; the booklets function as standalone units or when combined. Their joined form is staggered to add complexity to the production. We hand-aligned and stapled all three thousand catalogs.
About the Artist
GDLOFT is an award winning collaborative design studio based in Philadelphia, specializing in elevating the visibility and accessibility of creative, cultural, and educational institutions and individuals. For 15 years, we have worked with local and international artists, higher education institutions, cultural art institutions, nonprofit organizations, and much more.
Our approach blends expertise in nonprofit best practices with a rigorously artistic approach, supporting creative organizations, universities, and non-profits beyond the typical design process. Our team offers support on grant proposals, and guides partners through project conceptualization, design, and final delivery.
GDLOFT’s designers are experts in providing design solutions for nonprofits, educational institutions, and creative organizations. Drawing on strategies found in fine arts, music, architecture, and social sciences, we apply an adaptable approach to projects large and small to create solutions that fit our clients’ needs and the needs of their audience.