April Carter Grant
Font Design & Custom Lettering
Hands-On Creative Direction for Printed Material
Direct Mail Creative Direction, Design, Production, Management
About the Artist
My work is partly cogent, partly creative, partly strategic and resides at the intersection of design and sales. The most apt names I’ve been called are “amplifier” and “projector,” because my strongest talents are in amplifying a brand voice and projecting its visual identity across media.
My hands-on creative direction includes: brainstorming, manual and digital illustration, branding, font design and custom lettering, print and web design, website planning, web development and programming, print production and oversight, direct mail management, photo shoot planning and sourcing, photography and retouching, trade show design and production, video editing, SEO, content planning, writing and editing, and more…
Although I’m experienced with well-established companies (including USPS, Whole Foods Market, Viking River, Royal Caribbean, Celebrity Cruises, Vente-Privée US/American Express, Cirque du Soleil, and For Dummies), my real joy is working with small business owners and startups to create new brands, plan compelling content, and execute marketing plans that help them flourish in style.