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Getty Image Embed: A Murky Future

Posted by Rebecca Blake on March 11, 2014

Stock image giant Getty Images announced that the company was making 35 million images free for non-commercial use via their image embed technology. As reported in the British Journal of Photography, Craig Peters, senior vice president of business development, content and marketing at Getty, states that the step was taken in recognition of the widespread infringement of their licensed images: “What we’re finding is that the vast majority of infringement in this space happens with self-publishers who typically don’t know anything about copyright and licensing, and simply don’t have any budget to support their content needs.” Getty’s terms of use raises questions about Getty’s plans to monetize the image embed player and it's not clear that the embed program will yield better compensation to Getty’s photographers or illustrators. Either way, it’s easy to envision that one repercussion of the program will be the continued devaluation of visual works as “content” which should be free.

New Guild Member Benefit: Tutorials by Joseph Caserto

Posted by Rebecca Blake on March 06, 2014

Guild member Joseph Caserto is offering his full range of classes on the online portal, Udemy, to Guild members at a generous discount. The coursework covers topics for creatives at all skill levels, from Adobe Digital Publishing Suite for Beginners, through InDesign TurboChargers and Create Your Own iPad and Android Publications. Guild members may access the discount code by logging into the Guild website.

Using Fonts: A Typographic Treasury

Posted by Rebecca Blake on February 24, 2014

The FontShop blog features a treasure trove on articles on typography basics, authored by letter David Sudweeks. Searching the blog by the tag "Using Fonts" pulls up the articles. Sudweeks covers a range fundamentals, such as “Using Baseline Grids” and “Basic Kerning.” He digs deeply, unearthing a goldmine of information for even experienced designers. He also includes fun topics, such as ”Making your First Font,” and web related typography.

Purge Yourself: Jealousy is Creative Poison

Posted by Rebecca Blake on February 21, 2014

The multi-talented artist, writer, and educator, Jim Zub, has written a cautionary article on the destructive power of jealousy. “Jealousy is Creative Poison” is targeted to new cartoonists and comic book creators, but the advice is relevant to anyone working in a creative field. Zub acknowledges that he is stating the obvious when he warns artists against measuring their success against that of others. While he recognizes that jealousy is unavoidable in a career in which one’s ego is wrapped in one’s creation, he exhorts creators to push past it.

Not so Much to Like: Facebook Page Reach Declines

Posted by Rebecca Blake on February 20, 2014

For the past six months, Facebook has been tweaking their News Feed algorithm to emphasize posts on links, and decrease the reach of posts with meme and spammy content. While there is some speculation that the move is an attempt to drive businesses to purchase ads on Facebook, the company states that it’s seeking to provide a higher quality, more meaningful news feed for its participants. Purchasing ad space on Facebook is probably not the best use of a limited marketing budget for the average design or illustration shop. However, there still are a number of steps you can take to increase your Page’s exposure.

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