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The Cost of Logo Design: Advice from a Graphic Designer

Posted by Rebecca Blake on June 17, 2015

Brooklyn-based graphic designer Roberto Blake has done us all a favor. In his video, “How Much Does a Logo Design Cost,” he educates non-designers on what to expect when soliciting a bid on a logo design. Blake prepares the non-designer to have a clear discussion with the logo designer, advising against engaging in bargaining for the lowest fee possible and encouraging the client to engage in a transparent discussion of budget and needs. While Blake intended the video to be a teaching tool for clients, it’s also a wonderful resource for new designers inexperienced in negotiating with clients on logo design projects.

Guild Member Joseph Caserto Responds to Pratt Crowdsourcing Contest

Posted by Rebecca Blake on June 11, 2015

Proud Pratt Institute alum Joseph Caserto was shocked to learn that his alma mater issued a call for students to participate in a crowd-sourced mascot design contest. As a long-time Guild member and working professional, Caserto was well versed in the deleterious impact of crowdsourcing on the design and illustration professions. Caserto sent it to Pratt a firm but respectful letter expressing his disappointment with the institution. Pratt responded with a polite explanation, but Caserto didn’t buy their justification.

Happy 225, US Copyright Law!

Posted by Rebecca Blake on June 02, 2015

The first US federal copyright law was enacted 225 years ago, and the Copyright Office and Copyright Alliance marked the anniversary. The law was signed by George Washington on May 31, 1790, and established the basic principals of copyright law. The Office sent out an email relating the history of the law, noting that it was called “An Act for the encouragement of learning.” The Copyright Alliance celebrated the anniversary by creating “Copyright is a Conversation”, an online publication that explores the impact of copyright in the key areas of art, expression, creativity, technology, commerce, and identity.

Guild Protests Federal Agency’s Logo Design Contest

Posted by Rebecca Blake on May 21, 2015

The Guild has sent a letter to the Small Business Administration protesting the federal agency’s crowd-sourced logo design contest. The agency is soliciting a logo for their “Seed for the Future” programs. The Guild’s letter points out the irony of the Small Business Administration promoting innovative small businesses by underpaying small business owners (independent designers and illustrators) for speculative design work through crowdsourcing: “Does the SBA believe that underpaying American artists for speculative design work through crowdsourcing is the acceptable means ‘…to build a strong national economy… one small business at a time?’”

Canada 150 Logo Revealed to Subdued Response from Graphic Designers

Posted by Rebecca Blake on May 01, 2015

After a controversial logo contest bitterly criticized by national design organizations, the Canadian government revealed its chosen 150 anniversary logo. The logo, a maple leaf created from a mosaic of multi-colored diamonds, is the creation of University of Waterloo design student Ariana Cuvin. According to the Department of Canadian Heritage website, Cuvin designed the logo to represent Canada’s 13 provinces, with colors and placement chosen to reflect the country’s history and diversity. The logo is reminiscent of the hugely popular centennial logo, created by designer Stuart Ash.

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