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Mixed Reactions to Adobe’s Creative Cloud™ Subscription

Posted by Rebecca Blake on August 22, 2013

Adobe® Creative CloudTM logoIn the three months since Adobe® announced it’s discontinuing its boxed version (and perpetual license) of Creative Suite® products in favor of a cloud-based subscription service, reactions from professional creatives has been mixed. The move provides both a deterrent to the rampant piracy of Adobe® software as well as a more stable revenue stream, since currently many users are unable or unwilling to pay for costly upgrades. Adobe® has bundled significant additional features in with the Creative Cloud™ software sets, including integration of a personal portfolio site via Behance® Prosite, integration of Typekit® webfonts, syncing of personal settings, tutorials, and more.

A cost analysis of the individual plans show that for Adobe® product users who purchase upgrades frequently, the cloud subscription service will lower costs initially. CNET calculated that the Design Standard boxed set would cost $1,648 for the initial cost and one upgrade, versus $1,800 for three year’s worth of Creative Cloud™ – and that would include eight additional software packages (such as Premiere Pro®) and online services.

For those users who skip version upgrades as a savings tactic, the new model will be more expensive. (This savings tactic may have been on the way out. Adobe® attempted to offer upgrades to CS6 only from CS5 and 5.5, but after a firestorm of criticism, changed the policy in January to permit upgrades from CS3 and 4). Digital Arts calculated that the tipping point on Cloud subscriptions – the point at which the monthly subscription becomes more expensive than a perpetual license – is 26 months for a CS6 Design Standard and 38 months for the CS6 Design and Web PremiumCS6 Design and Web Premium. Students are impacted the most; the tipping point for CS6 Design and Web Premium Student and Teacher Edition is just 20 months at the student subscription rate.

The backlash against Adobe® resulted in an online petition asking Adobe® to “Eliminate the mandatory Creative Cloud™ subscription model.” Protesters have a number of concerns beyond the pricing structure, including worries that Adobe® will hike up the monthly fees at any moment, and concerns about Internet connectivity, access to files, etc. (Adobe® has addressed many of the misconceptions about the Cloud model in their “5 Myths about Adobe Creative Cloud™.”) As of mid August, the petition had gained 38,000 signatures. Some users have been turning to alternatives to Creative Cloud™ and Adobe® products.

Adobe®, however, has been on track with their projected subscription levels since the release of Creative Cloud™. In a mid-June MacWorld article, Adobe® reported a total of 700,000 subscribers, and expected to reach their target of 1.25 million subscribers by the end of 2013. So far, Creative Cloud™ seems to be a success as a pricing model. But as a solution for piracy, the jury is still out; one day after the official release of Creative Cloud™, a torrent link to a pirated copy was uploaded to The Pirate Bay. Reports are that the copy works fine.


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