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Logobook: Inspiration in Black and White

Posted by Rebecca Blake on February 28, 2017

A new compendium of logos has been published online: Logobook. The site features a directory of logos categorized by type: letters and numbers, animals, shapes, objects, business, nature, and heraldy, shields, and flags. In a field of robust logo resources, what makes Logobook stand out is its simplicity. Each logo is presented only in solid black and white, permitting viewers to focus on the design and to easily compare logos.

In an article on Creative Review, the directory’s editor Seymour Auf Der Bauer stated that the site’s goal is to create a resources for logo designers by showcasing collections of logos from the 60s, 70s, and 80s, scanning and photographing from out-of-print sources when necessary. The site’s creators sought logos that, at the time of their execution, either broke new ground or started trends.

Logos have also been contributed by contemporary designers, although submissions have since been suspended due to a large backlog. The site’s goal is to eventually become a thriving community, with designers contributing work to a growing database of original designs. Svizra, the international collective of Swiss brand designers that created and curates the website, has set a lofty goal for Logobook: “Our ambition is to improve global design standards in logo and identity design, and encourage businesses and designers to create original logo designs.

Below: Logobook’s elegantly simple interface facilitates logo searches.

Logobook screenshot


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