| Forgot Password?

Getty Image Embed: A Murky Future

Posted by Rebecca Blake on March 11, 2014

Stock image giant Getty Images announced this month that the company was making 35 million images free for non-commercial use via their image embed technology. The selected images are indentified on the stock site with a “</>” icon. Clicking on the symbol yields a snippet of code which can be copied into the source code of a website or blog, causing the unwatermarked image to appear on the  page. As reported in the British Journal of Photography, Craig Peters, senior vice president of business development, content and marketing at Getty, states that the step was taken in recognition of the widespread infringement of their licensed images: “What we’re finding is that the vast majority of infringement in this space happens with self-publishers who typically don’t know anything about copyright and licensing, and simply don’t have any budget to support their content needs.”

The embedded images include Getty’s logo, the photographer’s credit, and social media sharing links which appear underneath the image area. The image links back to the image page on Getty’s site, with information on licensing a higher resolution copy of the image. The technology used to embed the image, deploying iframes, prevents users from changing the image size, and also restricts the images from being fully responsive. (When image embed was first announced, users realized they could in fact crop out the credit line and Getty logo, but Getty quickly altered the code to prevent this.) According to Peters, by making a large library of images available for legal sharing, Getty hopes to benefit their “content creators.”

However, looking at Getty’s terms of use raises questions about Getty’s plans to monetize the image embed player. As Pat David reported in PetaPixel, the embed player iframe element will permit Getty to load any content into the user’s webpage. Although Getty claims to not have any plans in the works to monetize the embed feature, their terms of use reserve that right: “Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetize its use without any compensation to you.” Joshua Benton on the Nieman Journalism Lab speculates that Getty could gather data from the embedded images to target ads to specific websites.

Additionally, Getty contributors – photographers and illustrators who participate on the site – do not have the option to opt out of the image embed program. (Getty is withholding their premium Reportage and Contour from the program.) Wired speculates that with careful planning, the embed program could yield better compensation to Getty’s photographers or illustrators – or could fail miserably. Either way, it’s easy to envision that one repercussion of the program will be the continued devaluation of visual works as “content” which should be free.

How to Start your Very Own Communication Design Business!

Start Your Own Design Business - booklet cover - image

Digital Download

Enter your email address below to receive a FREE download of "Starting Your Own Communication Design Business" written by Lara Kisielewska. 

By signing up you will receive our monthly newsletter and occasional e-mails about our advocacy work. You will have the option to opt out at any time.

 

Guild Webinars

Webinar Banner image by Rebecca Blake

Looking to keep up with industry trends and techniques?

Taking your creative career to the next level means you need to be up on a myriad of topics. And as good as your art school education may have been, chances are there are gaps in your education. The Guild’s professional monthly webinar series, Webinar Wednesdays, can help take you to the next level.

Members can join the live webinars for FREE - as part of your benefits of membership! Non-members can join the live webinars for $45. 

Visit our webinar archive page, purchase the webinar of your choice for $35 and watch it any time that works for you.

 


Share

Follow Us