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Chronicling the (Extra)Ordinary: Tiny PMS Match

Posted by Rebecca Blake on September 18, 2014

© Inka MathewThe Pantone Matching System has gone from being an invaluable tool for designers to a cultural meme. The Pantone company is capitalizing on the public appetite for designer-chic by producing color-swatch themed goods, from iPhone cases, to mugs, stationery, and pencil cases. The creative community has taken inspiration from the iconic swatches, producing their own variations based on superheroes, skin tones, beer, chocolate, and food – both using food to create swatches, and matching food to swatches.

One inspired take on the Pantone system is cataloged in Tiny PMS Match, a blog created by designer Inka Mathew. For the past year, Mathew has been color matching objects from her daily life to Pantone swatches. Since the objects need to fit within a Pantone swatch, they are tiny, nondescript items that ordinarily would be overlooked: seeds, buds, a Froot Loop, a worn toy fish. But as photographic subjects, framed by their swatches, they become imbued with beauty and mystery.

The blog archive also serves as a touching visual journal of everyday life. For example, her travels are chronicled in the swatches, as a French thimble, an English souvenir, and seashells make their appearance. Family life is revealed in a Barbie shoe, children’s vitamins, and a wedding ring. Even the changing seasons are reflected, as the buds of local flowers are replaced with blossoms, seed pods and autumn leaves. It’s a lovely meditation on the extraordinary beauty to be found in an ordinary life.

© Inka Mathew Tiny Pantone Match

Images © Inka Mathew. Used with permission.

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