| Forgot Password?

Marketing

Art Licensing: Free Teleclass and Member Discount on Webinars

Posted by Rebecca Blake on April 30, 2014

J'net Smith headshotJ'net Smith of All Art Licensing has announced her Summer/Fall schedule of licensing webinars and teleclasses, and is offering a mix of free and discounted events. Her “Ask J'net” free teleclasses are open to anyone, and are a live phone event in which participants can submit their questions on any aspect of art licensing. Upcoming “Ask J’net” teleclasses are scheduled for May 14 and July 16. Smith has also extended to Guild members a deep discount on her licensing webinars. Her next scheduled webinar is “Character Licensing,” taking place on May 21 from noon to 2 p.m. PDT. The discount code for this webinar can be accessed by logging into Member Central on the top right of our website, and visiting the Professional Discounts page.

The summer schedule of All Art Licensing events is:

Ask J’net Q&A free teleclass
Wednesday, May 14th, 12 noon – 1 p.m. PDT

Character Licensing
Wednesday, May 21st, 12 noon – 2 p.m. PDT

Sales & Trade Show Follow Through Techniques that Close the Deal
Wednesday, June 25th, 12 noon – 2  p.m. PDT

Ask J’net Q&A free teleclass
Wednesday, July 16th, 12 noon – 1 p.m. PDT

Designing Product Lines that Manufacturers Want
Wednesday, July 30th, 12 noon – 2 p.m.PDT

Getting the Million Dollar Deal
Wednesday, August 13th, 12 noon – 2 p.m. PDT
 

Stickman’s Tips to Displaying at a Convention

Posted by Rebecca Blake on April 11, 2014

© Mark Monlux StickmanIn 2011, Seattle member Mark Monlux published “Stickman’s Advice to Having a Table at a Comic Book Convention.”  The primer’s advice is borne of Monlux’s many years of experience as an illustrator, cartoonist, convention attendee. The strip  covers the process of renting a table, from the initial reservation through handling booth visitors. He offers commonsensical advice, such as bring lots of business cards, prepare your pitch, and bring water (useful after exercising that well-prepared pitch).  Other advice is less obvious, such as how to scan the crowd and the advisability of having of a mobile phone credit card processor. 

The strip was drawn during the 2011 24 Hour Comic Challenge sponsored by CLAW, the Cartoonists League of Absurd Washingtonians. During the event, artists were challenged to write, sketch, and ink 24 pages in twenty-four hours. In a previous year, Monlux had struggled to finish the assignment using his finished, more labor intensive style of cartooning. For the 2011, he decided to do an instructional strip – creating the strip ate up the first seven hours of the challenge. So Monlux repurposed his long-running comic strip character Stickman for a much faster illustration style. With the trade show and comic/illustration convention season heating up, the strip functions as a charming and succinct visual checklist for anyone planning on renting a table.

Artwork © Mark Monlux. Used with permission of the artist.

Name It and Claim It: New Top Level Domains Released by ICANN

Posted by Rebecca Blake on April 02, 2014

ICANN logoAs reported by Petapixel in February, ICANN, the Internet Corporation for Assigned Names and Numbers, has released a new batch of top level domains. The new domains include .photography, .gallery, and .graphics, permitting creatives to end their URL with something more memorable than the ubiquitous .com (or much less sexy .net). As Petapixel points out, many of the new domains are geared to photography; the list includes .equipment, .camera, and .lighting.

Unfortunately .illustration has not been released, but .consulting, .marketing, .picture, .solutions, and .vision are available. (For those having a run of bad client relations, .gripe is also available.) The full list of top level domains is posted on the ICANN website.

Not so Much to Like: Facebook Page Reach Declines

Posted by Rebecca Blake on February 20, 2014

Have you set up a Facebook page for your illustration or design business? Chances are this winter you’ve seen a large drop in the total reach of your page posts. On the Guild’s Facebook page alone, we’ve seen a drop in total reach of up to 60% for some posts. For the past six months, Facebook has been tweaking their News Feed algorithm to emphasize posts on links, and decrease the reach of posts with meme and spammy content. While there is some speculation that the move is an attempt to drive businesses to purchase ads on Facebook, the company states that it’s seeking to provide a higher quality, more meaningful news feed for its participants.

Purchasing ad space on Facebook is probably not the best use of a limited marketing budget for the average design or illustration shop. However, there still are a number of steps you can take to increase your Page’s exposure. Chad Whittman, founder of EdgeRank Checker, posted an article on The Moz Blog describing the results of an extensive case study comparing the organic reach of two Pages which posted different content. Whittman’s takeaway from the case study is that page administrators should focus on quality engagement rather than frequent calls to action, post frequently and at different times of the day, and study their page analytics to understand which posts and sources engage their followers.

Patrick Cuttica of Socialkaty has some additional insights into how pages can extend their reach. He points out that posts with multiple photos (a recent improvement Facebook recently added) have a much higher engagement rate than posts with only one photo. (Before posting your images to Facebook, beware of their Terms of Use, which according to ASMP permit the company to monetize them. Instead of your original artwork, you may prefer to post, for example, photos of events you’re participating in.)

In late January, Facebook announced two recent changes to the Newsfeed algorithm, “Story Bumping” and “Last Actor”. Story Bumping posts older stories to the top of a News Feed if readers are still engaging it, and Last Actor prioritizes posts from Pages of friends with whom a user has recently interacted. Cuttica urges Page administrators to take advantage of these changes by visiting old posts people have commented on and replying to them, and by linking back to an old post in a new post or by embedding the post in a blog or webpage.

Crafting a Portfolio for Licensing Your Art

Posted by Rebecca Blake on November 29, 2013

J'net SmithJ’Net Smith, owner of All Art Licensing, recently featured an article on “5 Top Portfolio Tips for Art Licensors.” In the articles, she shares her tips on the size of the portfolio, how to organize the portfolio by theme and create flow from piece to piece, and how to select work for an online portfolio. She advises artists to select work that fully represents their style while being relevant to the current market. She also recommends that the work be organized keeping in mind how manufacturers approach their collections so as to minimize frustration when wading through a portfolio.

Smith recently completed a series of new classes on Art Licensing Essentials, Collections and Presentations, Marketing and Sales Techniques, Negotiations and Contracts, and PR and Promotion Essentials. While the live classes concluded in mid-November, she's offering two classes as downloadable audios with over 70 slides, details, and a presentation. The classes, "Art Licensing Essentials — Creating Collections, Presentations and Websites" and "Developing Marketable Art Licensing Portfolios that Sell!" can be purchased from the All Art Licensing website. Smith will be offering new classes in 2014 — we'll keep you posted on her schedule.

Previous Page  

How to Start your Very Own Communication Design Business!

Start Your Own Design Business - booklet cover - image

Digital Download

Enter your email address below to receive a FREE download of "Starting Your Own Communication Design Business" written by Lara Kisielewska. 

By signing up you will receive our monthly newsletter and occasional e-mails about our advocacy work. You will have the option to opt out at any time.

 

Guild Webinars

Webinar Banner image by Rebecca Blake

Looking to keep up with industry trends and techniques?

Taking your creative career to the next level means you need to be up on a myriad of topics. And as good as your art school education may have been, chances are there are gaps in your education. The Guild’s professional monthly webinar series, Webinar Wednesdays, can help take you to the next level.

Members can join the live webinars for FREE - as part of your benefits of membership! Non-members can join the live webinars for $45. 

Visit our webinar archive page, purchase the webinar of your choice for $35 and watch it any time that works for you.

 


Share

Follow Us