Free Range Fonts: The Google Web Typographic Project
Posted by Rebecca Blake on January 29, 2015
Any web designer scouring through the Google Web fonts library knows how stultifying it can be to find the right combination of faces. After peering at the third (or tenth) waterfall of characters, serifs and weights start to blur into a typographic mess. Self-described tech-tinkerer, Femmebot (Phoebe E.), has come up with a solution to show web fonts in their natural environment: Google Web Fonts Typographic Project.
The project sets Aesop’s Fables, from the Project Gutenberg translation, in Google web fonts. A minimum of two web fonts are paired, and are set in elegant layouts which combine the faces with background images, illustrations, and simple shapes. The result is a scrolling cheat-sheet of sometimes surprising, often pleasing, typeface combinations. Better yet, the selected fonts are listed on each layout and are hyperlinked to their page on Google Fonts. In most examples, the page designer is credited and linked as well. Google Fonts Typography continues to be a collaborative project, and Femmebot is accepting submissions through her Github account.
The project is the first in Femmebot’s larger initiative: 25x52, or 25 projects in 52 weeks. While the 25x52 seems to be a bit behind schedule – only seven projects have been completed since last summer — the projects have yielded interesting discussion and collaboration. In her end-of-year retrospective, Femmebot shares a thoughtful analysis of what the initiative has taught her about work and the perception of achievement.
Below: screenshot from Google Web Fonts Typographic Project. Used with permission.
Making Brands (or at Least Their Logos) Responsive
Posted by Rebecca Blake on January 22, 2015
Last fall, UK designer Joe Harrison unveiled his exploration of scalable logos. The result was Responsive Logos, a simplistic website featuring the logos of major brands such as Coca Cola, Walt Disney, and Kodak. As the viewer resizes the browser window, the logos respond, becoming both smaller, and stripping away elements. At the window’s smallest size, the smallest recognizable feature remains: Chanel’s interlocking Cs, the Guiness harp, Nike’s swoosh. As Harrison wrote on his website, “The concept aims to move branding away from fixed, rigid guidelines into a more flexible and contextual system.”
The logo project follows his earlier Responsive Icons project, in which a detailed graphic of a house resizes and sheds gables, windows, the chimney, and the door as the screen resizes. At the screen’s smallest size, only a simple house shape is left. Harrison started the project to explore “the perfect balance of simplicity in relation to screen size.”
Both projects utilize SVG files, deployed as image sprites. The sprites are packaged with CSS rules and media queries into an encapsulated SVG file. Smashing Magazine analyzed Harrison’s Responsive Icon project, and published a detailed how-to. They conclude that scalable SVG icons satisfy some key needs, for responsive ads, logos, and application icons. With Responsive Logos, Harrison elegantly illustrates their application in branding.
Logos from screenshot of Responsive Logos. Used with permission.
In Memoriam: Charlie Hebdo
Posted by Rebecca Blake on January 12, 2015
Graphic Artists Guild members have been contributing artwork in the memory of the cartoonists and staff killed at Charlie Hebdo’s offices last week. Below is a sampling of the submissions.
All artwork is copyrighted to the artist, and used with permission.
Anonymous World Citizen
Coming in 2015: Guild Webinars on Responsive Design, Web fonts, and Game Design
Posted by Rebecca Blake on December 22, 2014
We’ve been working on new Guild webinars for 2015, and have lined up a full slate for the first quarter. Our confirmed presenters so far are Eric Fadiman on Responsive Web Design (February 18), Dana Leavey on Positioning & Marketing Yourself as a Designer (March 18), and Joey Ellis on Game Design & Development (April 15). Bookmark our website for updated news on Guild webinars, or follow us on Twitter, LinkedIn, and Facebook. Or keep an eye out for our emailed invitation.
Guild members are invited to join our webinars for free – please pre-register since space can sell out. Non-members can attend for $45. You can also view our archived webinars. Members can log into our website to view all our archived webinars for free. Non-members can view any single archived webinar for $35. Our most recent archived webinars are The All-Illustration Pricing Game, and Anatomy of a Design Proposal with Michael Janda.
Hold That Card: Holiday Waste
Posted by Rebecca Blake on December 11, 2014
Four million tons of wrapping paper and bags, 2.65 billion holiday cards, enough ribbon to wrap around the earth several times: when it comes to holidays, Americans go big. As Jason Powers illustrated in this infographic, in the United States over a million tons of landfill waste is created per week in the weeks between Thanksgiving and New Years. The waste goes beyond just paper goods: we also throw away about 25% of purchased foods, and 60% of us receive gifts we really don't want.
The news isn't all bad though; we're far less materialistic than the statistics on waste might indicate. About 70% of us welcome less emphasis on gifts and spending, and 52% of us pass on those unwanted gifts (hopefully to recipients who truly enjoy them). Powers pulled together the infographic from data acquired from RecycleWorks, the Environmental Protection Agency, and Gallup. The data is three years old; Powers created the graphic in 2011. We'd be intrigued to see where the numbers stand now that the economy has been in a slow recovery.
Infographic © Jason Powers. Used with permission.Previous Page Next Page
How to Start your Very Own Communication Design Business!
Enter your email address below to receive a FREE download of "Starting Your Own Communication Design Business" written by Lara Kisielewska.
By signing up you will receive our monthly newsletter and occasional e-mails about our advocacy work. You will have the option to opt out at any time.
Looking to keep up with industry trends and techniques?
Taking your creative career to the next level means you need to be up on a myriad of topics. And as good as your art school education may have been, chances are there are gaps in your education. The Guild’s professional monthly webinar series, Webinar Wednesdays, can help take you to the next level.
Members can join the live webinars for FREE - as part of your benefits of membership! Non-members can join the live webinars for $45.
Visit our webinar archive page, purchase the webinar of your choice for $35 and watch it any time that works for you.